SES NYC Offers Even Advanced Search Engine Marketers (SEM) Something New

NEW YORK, NY, March 15, 2010--Search Engine Strategies (SES) New York 2010 will offer novel and valuable information to even the most advanced and experienced search engine marketers (SEM). A conference track on each day, Tuesday through Thursday, is specifically targeted towards experienced SEMs. These include Tuesday's "Search on the Edge" track, Wednesday's "Geek Speak" track and Thursdays "Advanced Issues" track.

SES New York, the industry's largest SEM conference, is being held at the New York Hilton, March 22- 26, 2010. It will attract more than 5,000 marketers who come to learn about the latest trends and issues and see the newest search products. The conference offers presentations, panels and networking events for marketing professionals working in mainstream marketing and the search engine optimization (SEO) and pay-per-click (PPC) arenas. Marketers can register for the conference at a discounted rate through March 22.

"At SES we've always been proud of the fact that our shows can benefit all levels of marketers," remarked Publisher and Head of U.S. for Incisive Media Matt McGowan. "We are constantly receiving compliments from experienced veterans at SES for exposing them to something new, and I certainly don't expect this year's New York show to be any different. It doesn't seem to matter how many SES shows you've been to because there's always something brand new and cutting edge every time."

 

Tuesday, March 23: The "Search on the Edge" track, taking place from 10:45 a.m. through 5:45 p.m., is all about what's new and cutting edge in the world of search. This track kicks off with "How to Become a Link Magnet," with presentations on tactics and strategies for developing a social media and personal branding presence that ensures thousands of links. After lunch, the track segues into "Managing a Global SEO Campaign," a five-person panel moderated by SES Advisory Board Member Anne Kennedy on whether the era of "ranking well in Google" is over. After the 2 p.m. keynote panel, advanced SEM attendees can head to "From Real-Time Search to Dynamic Discovery," moderated by SES Vice President Mike Grehan. Topics of discussion will include what happens when search and TV merge and how real time information is changing search. Finally, the track wraps up with "Augmented Reality: It's a Brave New World" in which Chris Winfield of 10e20 discusses user migration to mobile with five panelists.

 

Wednesday, March 24: The "Geek Speak" track runs from 10:30 a.m. through 6 p.m. This track begins with "Introduction to Information Retrieval on the Web," a solo presentation by Mike Grehan.  At 2:15, the track continues with the "Automating Twitter," moderated by Matt McGowan, where the discussion will be all about how to monetize the 140-character microblogging service (now that it has been proven to be profitable for some firms). At 3:45 p.m., attendees can see a sponsored session, featuring a presentation from CEO of WeBuildPages and self-proclaimed "link building ninja" Jim Boykin. The final session at 5 p.m., "Duplicate Content and Multiple Site Issues" will be moderated by Adam Audette of AudetteMedia, Inc. 

 

Thursday, March 25: "Advanced Issues," a track tailor made for experienced marketers, will run from 10:30 a.m. through 5:15 p.m. It starts with the Anne Kennedy-moderated "Eye Tracking Research Update" where attendees can learn how search engines are constantly evolving, using Google's Universal Search as an example. Next, "Advanced Paid Search Tactics," moderated by iProspect's Erica Schmidt, discusses how to use advanced PPC tactics to take marketing campaigns to the next level. "Ads In a Quality Score World," moderated by Jon Myers of Mediavest, will focus on the quality of an ad campaign and why how much a marketer spends doesn't necessarily result in a better campaign. Finally, "Advanced Keyword Research," again moderated by Jon Myers, will demonstrate how to target the right terms in paid and organic search marketing.

 

Marketers can register for the conference at a discounted rate through March 22.

 

About SES
Incisive Media's Search Engine Strategies is a leading global conference and training series focused on search engine marketing. Other Incisive resources for interactive marketers include ClickZ.com for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

 

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company's principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media's market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Strategies. For more information, visit www.incisivemedia.com.

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