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SES Search & Social Accelerator

SES is collaborating with the Online Marketing Summit to enable attendees to network and learn how to execute on the best practices in Online Marketing without the distraction of an exhibit floor or vendor sales pitches. SES Accelerator is programmed by leading industry practitioners and SES Advisory Board members Lee Odden, Andrew Goodman and Bill Hunt

Thursday, February 10
8:45-9:00am Opening Remarks
9:00-10:00am Keynote Address
"Misleading & Myopic" vs. "Meaningful" Multi-Channel Marketing Measurement
    Mikel Chertudi, SES Advisory Board & Sr. Director, Online & Demand Marketing, Adobe
Track 1 Track 2 Track 3
10:15-11:15am HTML5: The Interactive Social Web Next Gen YouTube Marketing Advanced Keyword Modeling
11:15-12:15pm PPC Beyond Search: New Ad Formats, Display, and Social Creative Thinking And Effective Linking Twitter 2.0 : Creating And Distributing The Message
12:15-1:15pm Lunch
1:15-2:15pm SEO Veterans: Tools of the Trade Information Architecture For The Modern Web Site Social Media Data Can Drive Your Business
2:15-3:15pm Why Your Online Catalog Sucks, And What To Do About It PPC Masters Session: Advanced Search Tactics SEO On A Global Scale
3:30-4:30pm Content Marketing Strategy Killer Facebook Targeting Tactics Reputation Management
4:30-5:30pm Social Commerce: Leveraging The Voice Of The Consumer Smart Mobile Marketing Local + Social: The Future of Promotions
5:30-6:30pm The Infamous SES Black Hat/White Hat Unconferenced Session
Get Search Smart:
  • Learn how search engines rank web pages and optimize yours to out-rank competitors
  • Discover new methods of link building to keep your brand in front of your customers
  • Increase traffic via organic listings and avoid "spam" penalties
  • Optimize and rank better with pay-per-click campaigns
  • Improve user experience and increase conversions by testing and tuning landing pages
  • Track performance and maximize ROI using free and paid analytics software
  • Network with peers and experts to learn the latest tips and trends.
SES Magazine
View latest issue:
SES Magazine July 2011 - San Francisco Preview
San Francisco Preview 2011
Who should attend?
Marketing Team:
Marketing Manager/Director
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
Executive Director, IT
Web Developer
Web Designer
IT Project Manager