August 19, 2010
SES San Francisco: Thursday Coverage
San Jose Mercury: When You Google, Think Ben GomesMarketing Pilgrim: Moms Want More Mobile Coupons
SEO Consultant India: SES San Francisco Day 3 Live Update
Page Traffic: SES San Francisco Day 3 Coverage
JustSearching: SES San Francisco Day 3
TJantunen: SES San Francisco 2010--Day 3
State of Search: SES 2010, A Quick Summary
Bruce Clay, Inc. Advanced Keyword Research: SES San Francisco
Search Engine Watch: PPC Or SEO, The Ultimate Search Marketing Battle: SES San Francisco
TopRankBlog: BJ Fogg SES SF Keynote
Search Engine Roundtable: SES SFO: Advanced Paid Search Tactics
Search Engine Land: SES Live Blogging Day 3 Update
AIMClear Blog: 4 Ways To Build Instant & Sustainable Trust Online
AIMClear Blog: How To Optimize & Distribute Press Releases Like a Pro
MileStone: Search, PR and the Social Butterfly
Bruce Clay, Inc. Tim Ash: The Four Pillars of Building Instant Trust Online
SEO Roundtable: SES San Francisco 2010 Coverage Recap
August 18, 2010
SES San Francisco: Wednesday Coverage
TopRank Online Marketing Blog: BJ Fogg SES SF KeynoteMicrosoft Advertising AdCenter Blog: SES San Francisco--10 Steps to Success With Content Marketing and SEO
State of Search: BJ Fogg's Morning Keynote
Page Traffic: Developing Great Content at SES San Francisco
Webmaster Radio: BJ Fogg SES San Francisco 2010 Keynote
PPC Advice: Jeffrey Hayzlett Rocks the House at SES San Francisco
Search Perspective: SES San Francisco iPad Clue #4
VSOcorp Marketing Blog: SES San Francisco Keynote: BJ Fogg
BCFrontier: SES San Francisco Day 1 Coverage
PPC Advice.com: SES San Francisco Day 2 Impressions
August 17, 2010
Tuesday Blog Coverage: Connected Marketing Week
Search Engine Watch: Bloggers Buzzing about SES San Francisco and Connected Marketing WeekGetSomeTraffic.net: Content Marketing Optimization--SES San Francisco
Online Strategies Magazine: ClickZ Connected Marketing Awards 2010 Announced in San Francisco, August 17
SEO Facts: Jeff Hayzlett Opening Keynote Pulls No Punches at SES SF
State of Search: Previewing SES San Francisco 2010
Bruce Clay: Successful Information Architecture--SES San Francisco 2010
Bruce Clay: Content Marketing Optimization--San Francisco 2010
aimClear Blog: Schmoozefest #SESSF 2010, Tapas and Beer Edition!
Search Engine Roundtable: SES SFO--Introduction to Remarketing
Microsoft Advertising Community: SES San Francisco and the Future of Search
Pocketchange: Become.com to Speak at SES San Francisco August 17-18 2010
BJ Fogg: Van usability naar captology en 'persuasion' op Facebook [in Dutch]
SEOBook: Interview of Jon Glick (of Become.com)
Just Search: SES San Francisco Day 1
Arbutus Media: Opening Keynote by Jeffrey W. Hayzlett, SES San Francisco 2010
ClickZ Connected Marketing Awards 2010 Announced in San Francisco, August 17
Awards Recognize Brands and Organizations that Embrace Innovation and Creativity to Connect with Audiences
SAN FRANCISCO, CA, August 17, 2010 - Reebok, the National Hockey League, and the Indianapolis Symphony Orchestra are among the winners of ClickZ Connected Marketing Awards 2010. The awards recognize brands and organizations that have embraced innovation and creativity to connect with their audiences - and drive results.
"Much conventional wisdom in marketing is being reconsidered. The key concept ushering in these changes is the notion of connectivity. Connected marketing is more about the change in consumer behavior than it is in the technology available to marketers," said Mike Grehan, VP and global content director for ClickZ, Search Engine Watch, and SES.
Winners were announced today as part of Connected Marketing Week, a week-long festival of digital marketing events, now taking place at the Moscone Center in San Francisco.
Entries were judged on four criteria -- creativity, innovation, interactivity, and business outcomes. It was important to our judges that the campaign had a significant effect on the organization's business.
"Marketers are clearly committed to tapping social networks, search, e-mail, and other marketing channels to connect with customers and prospects using creative and integrated techniques. Brands participating in ClickZ Connected Marketing Awards demonstrated that these efforts can bring solid business results regardless of their organization's size," said Anna Maria Virzi, ClickZ's executive editor.
The editorial teams of Incisive Media's ClickZ and Search Engine Watch and the online publications' Experts columnists judged the awards. ClickZ's Caitlin Rossman coordinated the effort.
Award Winners and Honorable Mentions
Award: Excellence in Connected Marketing
Winner: Asking people to bring their mobile phones to a symphony concert seems counterintuitive. But that's exactly what the Indianapolis Symphony Orchestra did as part of its "Next Audience Engagement Strategy" campaign to connect with its audience during a pre-concert talk. The campaign also tapped other social networks, such as YouTube, to attract a new generation to the symphony.
Honorable mention: "Bermuda Ministry of Tourism" campaign
Award: Best Use of Search Marketing
Winner: Reebok for its "Reebok EasyTone" campaign that featured provocative messaging and imagery and used a search effort focused on branded, product specific and toning shoes campaigns.
Honorable mentions: "Streeter Place" and "Sunrise Senior Living - Finding Friends in New Ways" campaigns
Award: Best Use of Social Media Marketing
Winner: Next To Normal, an Original Musical, for its "Next to Normal: The Twitter Performance" campaign that tapped social marketing, particularly Twitter, as a marketing tool that succeeded in getting the album to the top 10 most downloaded on iTunes and Amazon.com with a limited budget.
Honorable mention: "Deb Shops - Deb Model Search" campaign
Award: Best Use of E-mail Marketing
Winner: NHL for its "NHL Ticket On-Sale" campaign consisting of an e-mail announcement to over 800,000 fans, customized to their locale with the local team schedule and links to ticket purchasing sites.
Honorable mentions: "Chick-fil-A's Enhanced E-mail Program," "Massage Envy's Massage for the Cure," and "PETA's E-mail Marketing Strategy" campaigns
Award: Best Use of Mobile Marketing
Winner: OpenTable for its "OpenTable Mobile" campaign that launched apps for the Palm, BlackBerry, Android, Nokia, iPhone, and iPad with interfaces mimicking the OpenTable website and incorporating unique features such as geo-location.
Honorable mention: "Kmart Protégé" campaign
Award: Best Use of Online Video for Marketing
Winner: Ginger Software for its video advertising campaign that included creative animation and iterative tests, resulting in increased conversion rates.
Honorable mention: "Neighborhood Assistance Corporation of America's (NACA) Save the Dream Tour" campaign
Award: Best Use of Display Advertising
Winner: Boden for its "Personalized Retargeting Campaign" featuring dynamic ad banners personalized in real-time to retarget viewers who had previously left the website without making a purchase.
Honorable mention: "EyeWonder's Client Testimonials" campaign
Award: ClickZ Marketing Excellence Award
Winner: This honor is being
awarded posthumously to e-mail
deliverability expert Stefan Pollard, a ClickZ expert contributor from 2006 to
2010. Pollard, who died in May 2010, was a champion of best practices and
selflessly gave his time to others.
For more information about the winning campaigns of ClickZ Connected Marketing Awards 2010, please visit http://www.clickz.com/static/awards
About Connected Marketing Week
The inaugural Connected Marketing Week is a gathering of interactive marketing events aimed to educate marketers on every aspect of the digital industry. This week, VeriSign signed on as a sponsor of Connected Marketing Week, joining almost 100 other companies including but not limited to Google, Microsoft/Bing, iContact, iProspect, Adobe, Bruce Clay, Ask, Open Text, American Express OPEN, Performics, BT, Doubletree Hotels, Virgin America, and tap11.
Because marketing today requires an advanced understanding of how consumers and audiences are connecting, sharing their passions, and influencing others, the program for Connected Marketing Week contains presentations and panels focused on the basics, such as pay-per-click (PPC) and search engine optimization (SEO), and newly designed sessions exploring the search and social media convergence. In addition to thousands of attendees, over 100 companies will be exhibiting their latest products, services, and technologies.
For more information on the festival of events currently taking place at Connected Marketing Week, visit http://www.connectedmarketingweek.com
About ClickZ, Search Engine
Watch, and SES
Incisive Media's ClickZ is a
unique resource for digital marketing news, information, commentary, advice,
opinion, and research. Other Incisive Media resources include SES, a leading global conference and training
series focused on search engine marketing,
and Search Engine Watch, which provides news and
information about search, analysis of the search engine industry, and tools for
improving search marketing effectiveness.
Incisive Media is a leading global provider of specialized business news and information, in print, in person, and online. The company's principal markets include financial services, legal services, commercial real estate, marketing services, and risk management. Incisive Media's market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Strategies. For more information, visit www.incisivemedia.com
For more news and event updates visit the SES blog at: https://searchenginesstrategies.com/
August 10, 2010
ClickZ's International Marketing Forum Scheduled for Connected Marketing Week on August 20, 2010
Features Global Marketing in a Digital World Workshops and Panels with International Marketing Experts
NEW YORK, NY, August 10, 2010 - ClickZ announced today that the International Marketing Forum will be taking place during Connected Marketing Week in San Francisco on Friday, August 20. This forum focuses on global marketing and features sessions on social media, mobile technology and search engine marketing as applied to international markets. Connected Marketing Week is being held throughout the week of August 13, 2010.
The ClickZ International Marketing Forum, which will take place at the San Francisco Marriott from 9 a.m. to 5 p.m., will open with a joint-keynote speech by Bill Hunt, president of Back Azimuth Consulting, and Crispin Sheridan, senior director of search marketing at SAP, and will close with a keynote by Google's Avinash Kaushik.
"As the world gets smaller, knowing how to work in different markets worldwide has become crucial to connected marketing. It's important to know the ins and outs of international marketing and that's exactly what attendees are going to be immersed in at Connected Marketing Week as a whole and the ClickZ International Marketing Forum in particular," said Hunt. "If you are involved in international marketing with Asia-Pacific and Latin American targets, the International Marketing Forum will help you enrich your marketing program."
Hunt and Sheridan's joint keynote, entitled "A Blueprint for Global Marketing in a Digital World," will be an overview of what is important to know when moving into a global market. This will be followed by three panels focused on mobile marketing, search marketing and social media in the international arena.
Search Marketing: 10:30 a.m. to12 p.m.
The Search Marketing panel, moderated by Anne Kennedy, international search strategist, examines key points in regard to paid search advertising and search engine optimization in the context of multiple key international markets.
Social Media Marketing: 1 p.m. to 2:30 p.m.
Motoko Hunt, president of Japanese Search Marketing Strategist at ajpr.com, will moderate a talk with Kavita Jhunjhunwala, director of Web Spiders India, during this session. It provides an overview of international social networks and their audiences and how to approach these channels in emerging and established markets, so as to avoid an embarrassing faux pas.
Search Around the World: 2:30 p.m. to 4 p.m.
As moderator, Adaline Lau, ClickZ Asia editor, will lead a discussion with a group that includes - among others - David Boronat, founding partner of Multiplica, which specializes in the Latin American markets. The session explores the most relevant marketing channels in each global region with focus ranging from search, mobile, display advertising and social media.
The day-long forum will close with a keynote entitled "An Audience with...Avinash Kaushik" at 4:15 p.m. He will take the stage for an open Q&A forum to share his global experience in analyzing data on an international level. Cocktails will be available and attendees are welcome to ask questions of Kaushik.
Attendees can register for the International Marketing Forum here.
Connected Marketing Week
The inaugural Connected Marketing Week is a gathering of interactive marketing events aimed to educate marketers on every aspect of the digital industry. It was announced this week that VeriSign has signed on as a sponsor of Connected Marketing Week.
Because marketing today requires an advanced understanding of how consumers and audiences are connecting, sharing their passions and influencing others, the program for Connected Marketing Week contains presentations and panels focused on the basics, such as pay-per-click (PPC) and search engine optimization (SEO), and newly designed sessions exploring the search and social media convergence. In addition to thousands of attendees, over 100 companies will be exhibiting their latest products, services and technologies.
For more information on the festival of events during Connected Marketing Week, visit
http://www.connectedmarketingweek.com
About ClickZ
Incisive Media's ClickZ is a
unique resource for digital marketing news, information, commentary, advice,
opinion and research. Other Incisive Media resources include SES , a leading global conference and training
series focused on search engine marketing,
and Search Engine Watch, which provides news and
information about search, analysis of the search engine industry and tools for
improving search marketing effectiveness.
Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company's principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media's market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk and Search Engine Strategies. For more information, visit www.incisivemedia.com.
August 6, 2010
Advanced Connected Marketing Week and SES San Francisco blog coverage, pt. 2!
TopRank CMO Cowboy: Jeffrey Hayzlett
Greenbiz Green or Not, Content Is King on Your Company Website
MarketingFacts! BJ Fogg: Van usability naar captology en 'persuasion' op Facebook
WomensRadio - Search Engine Strategies Now Big Business News
San Francisco Business Journal - Facebook's orbit may start to rival Google's
Brooks Bell - See Brooks!
SEO Copywriting - SES San Francisco and Connected Marketing Week
SEMpdx - Getting Personal Online: My Interview With Susan Bratton
Market Motive - Join Market Motive at SES San Francisco
Clean Tech and Green Business News - SES San Francisco
State of Search - SES SF Preview
Women Entrepreneur - Boost your Advertising returns now
iClimber - Discover social media marketing tips at SES San Francisco
ReelSEO - SES San Francisco's New Video Lab To Bring A Site Clinic Approach To Video
Marketing-Jive - SES San Francisco: 4 must attend sessions!
Techcocktail - SES 2010: Search Engine Marketing and Entrepreneurs
More to come!
Online Marketing Summit (OMS) Social Media Forum Scheduled for ClickZ's Connected Marketing Week Festival on August 17, 2010
Two tracks--B2B Social Media and B2C Social Media--provide opportunity for attendees to learn social media best practices, strategies and more
NEW YORK, NY, August 6, 2010--Incisive Media's ClickZ announced today that day two of Connected Marketing Week, which is being held at the Moscone Center in San Francisco, August 16-20, 2010, will feature the Online Marketing Summit (OMS) Social Media Forum. Hundreds of marketing professionals are expected to gather for this one-day social media forum on Tuesday, August 17, to learn about social media best practices, strategies and tactics from leading names in the field.
"We are delighted to include OMS in the Connected Marketing Week agenda," said Matt McGowan, publisher and head of U.S. for Incisive Media. "Whether you are a B2B firm or more focused on B2C, OMS will have the top authors, academics, brand marketers and Internet pioneers to answer any questions you may have about social media marketing. We think that OMS will be a popular attraction at Connected Marketing Week because it is going to cover so much ground in so little time."
"The Online Marketing Summit is excited to provide a full day of social media education at Connected Marketing Week in San Francisco," said Aaron Kahlow, CEO of Online Marketing Connect. "Attendees of OMS sessions can expect to learn how to execute on social media best practices and how to integrate effective social media strategies and tactics into the entire marketing mix."
The Social Media Forum will begin with a keynote by Jeff Hayzlett, the former CMO of Kodak, who will talk about new ways to look at a company's online marketing and sales strategy. He will also focus on some of the newest ways to win with social media, redefine an elevator pitch and transform a business.
B2B Social Media Track:
11AM-12PM "Generating New Business Leads With Corporate Blogging"
This social media workshop will explore the medium of business blogging and how companies can tie their blogs to search engine results.
1PM-2PM "The Ten Imperatives of the Marketing Revolution"
This online marketing session will help attendees overcome challenges associated with proliferation of new channels, ROI pressures and customers' growing appetite for personal relationships with brands.
2:30PM-3:30PM "Case Study: Using Social Media and Lead Nurturing for Demand Generation"
Jon Miller, Marketo's vice president of marketing, shares his company's specific tactics they used to drive revenue, content and social media use to generate leads.
3:45PM-4:45PM "The SEO Value of Social Media"
Ray "Catfish" Comstock will explain to attendees how to align a social media campaign with SEO best practices and a good optimization strategy to maximize the ROI of a social media program.
B2C Social Media Track:
11AM-12PM "Social Media is About Socializing!"
Attendees will learn how to use social media to make genuine and lasting connections with their target audiences to drive and measure true ROI, as laid out in practical steps by Harry Gold, CEO of Overdrive Interactive.
1PM-2PM "Closing the Gap on ROI Measurement"
This session will provide actionable insights and methodologies into defining what to measure, how to measure, how to calculate value from online engagement, and how to build a compelling ROI business case.
2:30PM-3:30PM "Using Data-Driven Decisions to Enhance Cross-Channel Marketing"
Participants will hear tips and tactics on how to strategize and execute a cross-channel campaign from Kevin Akerman of Experian Marketing Services.
3:45PM-4:45PM "Panel: Privacy, Trust, Mobile, Social, Local and Emerging Trends"
Audiences will hear from local and national thought leaders on how emerging trends in online marketing are affecting campaign efforts and tips on how to stay ahead of the curve directly from those setting the pace and making the news.
You can register for the OMS Social Media Forum here.
Connected Marketing Week
The inaugural Connected Marketing Week is a gathering of interactive marketing events aimed to educate marketers on every aspect of the digital industry. It was announced this week that VeriSign has signed on as a sponsor of Connected Marketing Week.
Because marketing today requires an advanced understanding of how consumers and audiences are connecting, sharing their passions and influencing others, the program for Connected Marketing Week contains presentations and panels focused on the basics, such as pay-per-click (PPC) and search engine optimization (SEO), and newly designed sessions exploring the search and social media convergence. In addition to thousands of attendees, over 100 companies will be exhibiting their latest products, services and technologies.
For more information on the festival of events during Connected Marketing Week, visit
http://www.connectedmarketingweek.com
About ClickZ
Incisive Media's ClickZ is a
unique resource for digital marketing news, information, commentary, advice,
opinion and research. Other Incisive Media resources include SES, a leading global conference and training
series focused on search engine marketing,
and Search Engine Watch, which provides news and
information about search, analysis of the search engine industry and tools for
improving search marketing effectiveness.
Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company's principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media's market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Strategies. For more information, visit www.incisivemedia.com.
For more news and event updates visit the SES blog at: https://searchenginesstrategies.com/
AboutOnline Marketing Summit (OMS)
OMS is an online marketing conference dedicated to providing educational content without the fluff.
Attendees come to collaborate, network and learn how to execute on the best
practices in Online Marketing with no exhibit floor or vendor sales pitch
distractions.
About Online Marketing Connect (OMC)
OMC provides education and marketing information across a variety of channels in order to give marketing professionals, consultants and students the opportunity to learn both inside and outside of an event setting.
For more information about OMS and OMC, visit www.onlinemarketingsummit.com and corporate.onlinemarketingconnect.com.
August 3, 2010
ClickZ's Connected Marketing Week Festival Features "140 Character Conference" and "Conversion Conference Day" on August 19, 2010
As Preview, Join Jeff Pulver of #140conf Events as He Tweets with Incisive Media's Matt McGowan on Thursday, August 5, 11 a.m. EDT
New York, NY, August 3, 2010--Day four of Incisive Media's Connected Marketing Week festival, held at the Moscone Center in San Francisco, August 16-20, 2010, focuses on using real-time information to communicate with customers. On Thursday, August 19, attendees will hear from industry leaders on the effects of the real-time Internet on business, including effective web tactics that convert visitors to customers, in two all-day events: "140 Character Conference" and the "Conversion Conference Day."
In anticipation of Connected Marketing Week, Jeff Pulver, founder of #140conf, will be Tweeting with Matt McGowan, publisher and head of U.S. for Incisive Media, at 11 a.m. EDT on Thursday, August 5. Join them on Twitter for a preview of the "140 Character Conference" at: #140conf
"140 Character Conference"
This "140 Character Conference," like all #140conf events, will reflect the entrepreneurial spirit of the San Francisco community and give attendees the chance to listen, connect, share and engage with each other. The day's format, unique to industry conferences, facilitates maximum opportunities for communicating by setting time limits of 10 minutes for presenters and no more than 20 minutes for an entire panel.
Said Pulver, "With our fast-paced timing, we get to line up a lot more than the normal number of people for our all-day forum. We have sessions on a very wide range of topics, including music, relationships, religion, telecommunications, and even cattle ranching. Attendees will hear how people in all those fields and others share in real time to advance their businesses or their personal interests."
Register for the "140 Character Conference" by completing the registration form.
"Conversion Conference Day"
Tim Ash, CEO of SiteTuners, will kick off the "Conversion Conference Day" with an SES San Francisco joint keynote address, "The Four Pillars of Building Instant Trust Online." The day goes on to include two parallel tracks of presentations and panels focusing on all aspects of improvement. Topics include graphic design, copywriting, landing page testing, ecommerce catalogs, lead generation best practices and more.
"Participating in the Connected Marketing Week events is a great opportunity for us to share our expertise in persuading online audiences to engage and act on their website or landing page," said Ash. "The attendees will surely go away with actionable strategies and tactics for converting new prospects into customers. This is a hard-core day of learning from the top authorities in the field and will not be held on the West Coast again until 2011."
To register for the "Conversion Conference Day," complete the registration form.
Connected Marketing Week
The inaugural Connected Marketing Week is a gathering of interactive marketing events aimed to educate marketers on every aspect of the digital industry. Because marketing today requires an advanced understanding of how consumers and audiences are connecting, sharing their passions and influencing others, the program for Connected Marketing Week contains presentations and panels focused on the basics, such as pay-per-click (PPC) and search engine optimization (SEO), and newly designed sessions exploring the search and social media convergence. In addition to thousands of attendees, over 100 companies will be exhibiting their latest products, services and technologies.
For more information on the festival of events during Connected Marketing Week, visit
http://www.connectedmarketingweek.com
About ClickZ
Incisive Media's ClickZ is a
unique resource for digital marketing news, information, commentary, advice,
opinion and research. Other Incisive Media resources include SES, a leading global conference and training
series focused on search engine marketing,
and Search Engine Watch, which provides news and
information about search, analysis of the search engine industry and tools for
improving search marketing effectiveness.
Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company's principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media's market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Strategies. For more information, visit www.incisivemedia.com.
For more news and event updates visit the SES blog at: https://searchenginesstrategies.com/
