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August 16 & 17, 2001
The Fairmont Hotel
San Francisco, CA


Featuring Search Engine Expert: Danny Sullivan



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Sherwood Stranieri
Director of SEO
Outrider North America, Inc.

Sherwood Stranieri manages Search Engine Optimization (SEO) at Outrider North America, Inc. He oversees web visibility campaigns for Fortune 500 clients in a wide variety of industries. Under his supervision, Outrider N.A. has transitioned from position-based results to traffic-based, using state-of-the-art data mining tools developed in-house. The emphasis is on achieving a solid, calculable return on investment. Client sites are optimized for high Web visibility through industry-leading research and design methodologies.



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