Seminar Info

Home

Attendee FAQ

Sponsor FAQ

Conference at a Glance

Agenda - Day 1

Agenda - Day 2

Register Now

Full Sponsors

Sponsor & Exhibitor Info

Exhibitors

Accommodations

Other SES Events

internet.com [an error occurred while processing this directive]

internet.commerce [an error occurred while processing this directive]

Featuring Search Engine Expert: Danny Sullivan Home | Attendee FAQ | Sponsor FAQ | Conference at a Glance | Agenda - Day 1 | Agenda - Day 2 | Register Now | Sponsor & Exhibitor Info | Accommodations | Full Sponsors | Exhibitors | Other SES Events Day 2 - Friday, August 17* - Agenda - Search Techniques, Technology & Trends According to one survey, 1/3 of Internet users spend more than 2 hours per week searching the web -- and nearly 90 percent of users thought searching could be made more efficient! The second day of Search Engine Strategies 2001 offers tracks designed for web searchers, developers and web promoters, click on the track that interests you. Search Issues Track    Search Tool & Tips Track    Website Promotion Track Web Developers Track Search Issues Track The Search Issues Track focuses mainly on "behind the scenes" issues, about how major search engines operate behind the scenes to present results. 8:00am - 9:00am Registration and Continental Breakfast 9:00am - 10:30am Evaluating Search Engines Which is the best search engine? It depends on what you measure, and even then, the answers may not be clear cut. Understand the tough task of ranking search engines from those who've undertaken major surveys of them. Speakers: Danny Sullivan, Editor, SearchEngineWatch.com Greg Notess, Founder Search Engine Showdown 10:30am - 11:00am Morning Coffee Break 11:00am - 12:00pm Search Engine & Legal Issues Not long after search engines emerged, so did legal disputes involving them. Cases have been fought over trademarked terms being linked to ads or inserted into meta tags. Actions have been taken against "pagejackers" who use other people's content to generate search engine traffic. Learn about these and other issues. Moderator Danny Sullivan, Editor, SearchEngineWatch.com Panelists Jeffrey K. Rohrs, Senior Digital Marketing Strategist, FutureNext Consulting Deborah A. Wilcox, Partner, Baker & Hostetler LLP 12:00pm - 1:30pm Networking Lunch 1:30pm - 3:00pm The Future of Search What's likely to come next in the constantly evolving world of web search? Our panel gazes into their crystal balls and responds to questions on the topic. Moderator Danny Sullivan, Editor, SearchEngineWatch.com Panelists Bill Bliss, General Manager, MSN Search Scott Gatz, General Manager, Personalization & Search/Directory, Yahoo! John Gentry, Senior VP and General Manager, Affiliate Business, GoTo Andrew Littlefield, Chief Strategist, Search Solutions Division, Inktomi Craig Silverstein, Director of Technology, Google 3:00pm - 3:15pm Session Interval 3:15pm - 4:15pm Looking At Links By mapping and analyzing how pages link to each other, search engines have been able to make remarkable improvements in their results. Discover how links have been leveraged for the greater good. Moderator Danny Sullivan, Editor, SearchEngineWatch.com Panelists Doug Cook, Director of Web Search Engineering, Search Solutions Division, Inktomi Daniel Dulitz, Software Engineer, Google Search Tool & Tips Track The Search Tools & Tips Track features the "how tos" techniques to help you search better day-to-day. 9:00am - 10:30am Specialty & Meta Searching The major search engines are like the Swiss Army Knives of searching -- good for many different tasks, but not always the best tool for a specific job. Discover what else is in the searching toolbox, including meta search tools. Panelists: Stephen Baker, Director Business Development and Marketing, FAST Sundar Kadayam, CTO, Intelliseek Loren Kinczel, Business Development, Moreover.com Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise 10:30am - 11:00am Morning Coffee Break 11:00am - 12:00pm Search Tips from Professionals Learn practical tips on how to search better, from those who work with search engines on a regular basis. Panelists: Greg Notess, Founder Search Engine Showdown Gary Price, Research & Library Consulting Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise 12:00pm - 1:30pm Networking Lunch 1:30pm - 3:00pm Finding Hidden Content Call it the "Deep Web," the "Invisible Web" or whatever you like, there's content that ordinary search engines can't access. Discover ways you can get at it through other means. Moderator Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise Panelists Yaron Galai, Co-Founder and CEO, Quigo Sundar Kadayam, CTO, Intelliseek 3:00pm - 4:15pm Session Interval 3:15pm - 4:15pm How Major Search Engines Work -- And Don't Work! A look a how crawler-based search engines gather their listings and rank results, from a searcher's perspective -- and why they don't always work the way you would expect. Panelists: Matt Cutts, Software Engineer, Google Greg Notess, Founder Search Engine Showdown Steve Pennypacker, Ask Jeeves Lynne Pogue, Director of Product Management, Search Services, Excite Gary PriceResearch & Library Consulting Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise Website Promotion Track The Web Site Promotion Track allows web site owners and marketers an opportunity to get more in-depth advice on promotion issues and catch repeat presentations of sessions they may have missed on Day 1. 9:00am - 10:30am Buying Your Way In Learn how you can buy your way into the search engines through paid placement, paid inclusion and paid submission programs. Not all guarantee top rankings, but even those that don't drive traffic to your site. NOTE: Repeat of session first offered at 1:30-3:00 on Day 1 Moderator: Detlev Johnson, moderator of the I-Search mailing list Panelists: Tim Cadogan, Director of Search Products, GoTo Scott Kluth, Project Manager of User Experience, sears.com Kevin Lee, CEO, Did It Dana Todd, Founding Partner, SiteLab International Inc. 10:30am - 11:00am Morning Coffee Break 11:00am - 12:00pm Leveraging Your Content Learn about how good content, thoughtful page design and informational pages can lead to natural traffic from search engines. Also touches on advanced design issues such as Javascript, Flash, Cascading Style Sheets, Server-Side Includes (SSIs) and frames. NOTE: Repeat of session first offered at 1:30-3:00 on Day 1. Speaker: Shari Thurow, Webmaster/Marketing, GrantasticDesigns.com 12:00pm - 1:30pm Networking Lunch 1:30pm - 2:15pm Cloaking & Doorways Have questions on ways to deliver pages targeted specifically to particular search engines and when you might do this? Come learn techniques, ethics, and traps to avoid.NOTE: Repeat of session first offered at 9:15am-10:45am on Day 1. Moderator: Detlev Johnson, moderator of the I-Search mailing list Panelists: John Heard, President, Beyond Engineering & Freelance Writer, Planet Ocean Alan Perkins, Chief Technology Officer, e-Brand Management Mikkel Demib Svendsen, VP Product Development, Ankiro.com 2:15pm - 3:00pm Promotion Tools & Tracking Have questions about tools that can help with your search engine optimization efforts? Learn about page analyzers, submission assistants, ways to measure success using log file analysis or position checkers, and other tools. Moderator: Detlev Johnson, VP of Technology Position Technologies, Moderator, I-search Panelists: Glenn Fleishman, Freelance Journalist and Web Entrepreneur Robin Nobles, Director of Training, Academy of Web Specialists LLC Brent Winters , Founder, FirstPlace Software/WebPosition Gold 3:00pm - 3:15pm Session Interval 3:15pm - 4:15pm Writing for Search Engines To please search engines, you need to be using the keywords you want to be found for. However, you also need to write in a way that pleases human visitors. Learn how to do both, a winning combination that brings you visitors and converts them into customers. NOTE: Repeat of Day 1 session from 3:30pm-4:30pm. Moderator: Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise Panelists: Heather Lloyd-Martin, Co-Moderator, Rank Write Roundtable, and President, SuccessWorks Jill Whalen, Co-Moderator, Rank Write Roundtable, and Owner, HighRankings.com Web Developers Track The Web Developers Track covers topics such as adding vertical search to your site and making your site searchable by visitors. 9:00am - 10:30am Site & Ecommerce Search Make your own site searchable, no matter how big or small. Learn about search software packages or software-free remote-hosted solutions. There's a special focus on boosting sales from ecommerce sites. Panelists: Stephanie Kaul, Senior Product Manager, Atomz Search Jennifer Moyer, Public Site Search Administrator, Hewlett-Packard Avi Rappoport, Principal Consultant, Search Tools Consulting 10:30am - 11:00am Morning Coffee Break 11:00am - 12:00pm Vertical Search This session focuses on how content organized on a particular industry or business segment can be created, assembled, and made available rapidly. Two case examples illustrate the power of vertical search as a way to generate traffic and contribute to revenue. Panelists: Steve Arnold, Arnold Information Technology (AIT) Matt Michalewicz, Director, INFERNOsearch John Sortino, VP Sales, Marketing & Planning, LOGIKA Corporation 12:00pm - 1:30pm Networking Lunch 1:30pm - 3:00pm Site & Vertical Search: Sponsored Presentations Vendors discuss their solutions for adding topic-specific search or site search to your web site. Panelists: Simon Dao, Chairman and CEO, FireSpout Nicholas Godfrey, Vice President of Marketing, LingoMotors David Harris, VP of Marketing, EasyAsk Julian Henkin, Vice President, US Professional Services, LexiQuest, Inc. Chris Hylen, SVP, Partner Distribution, Business.com 3:00pm - 3:15pm Session Interval 3:15pm - 4:15pm Enterprise Information Portals Your intranet needs to be searchable for your employees, plus those employees need to access specialized information from across the web. Discover how enterprise information portals provide both worlds in one location. And will P2P play a role? Panelists: Avi Rappoport, Principal Consultant, Search Tools Consulting Phil Rugani, Executive VP for Search Products, AltaVista * This agenda subject to change Click here for Day 1 agenda

Testimonials "I couldn't have spent the money better. More answers than I thought I'd get." - (David Zybert, Spider Internet) "I have attended this convention twice, and it is the best investment I have made in online marketing." - (Jeff Schroeffel, Lazerpro D.M.G.) "Best conference I've ever attended - content is valuable, specific, timely, & credible. I learned more in one day here than in a month of my own research!" - (Dorothy Farkas, Worldsites)