Featuring Search Engine Expert: Danny Sullivan

Day 1 - Thursday, August 16 - Agenda: Promotion Day*
With millions of web surfers turning to search engines each day to find web sites, can you afford not to be found by them? Search engines can generate significant traffic for those who take the time to understand them better. The first day of Search Engine Strategies 2001 is "Promotion Day," designed to teach you the ins-and-outs of search engine marketing from top experts in the field, along with information from the search engines themselves. Click on the track that interests you: Fundamentals Track    Advanced Track    In-Depth Advice Track
Fundamentals Track
Lead by Danny Sullivan, editor of SearchEngineWatch.com, the Fundamentals Track starts out with the basics of achieving marketing success with search engines. If you are new to search engine marketing, the Fundamentals Track is designed to bring you up to speed.
8:00am - 9:00am	Registration and Continental Breakfast
9:00am - 9:15am	Opening Remarks
9:15am - 10:45am	Back To Basics An introduction to search engines, including how to get listed, using meta tags, and the issues involved in ranking well. Covers both crawler-based and human-powered search engines Danny Sullivan, Editor, SearchEngineWatch.com
10:45am - 11:15am	Morning Coffee Break
11:15am - 12:00pm	Designing Search Engine Friendly Sites How to build a web site from the ground up that pleases both search engines and your visitors. Discover how "search engine friendly" design can tap into traffic naturally. Shari Thurow, Webmaster/Marketing, GrantasticDesigns.com
12:00pm - 1:30pm	Networking Lunch

Advanced Track
The Advanced Track offers roundtable sessions where search engine marketing issues are explored at a higher level or in greater depth. Please note that several of these sessions repeat on Day 1, and some also repeat on Day 2.
9:15am - 10:00am	Three different sessions are offered during this time. Please choose one of them: Roundtable: Cloaking & Doorways Have questions on ways to deliver pages targeted specifically to particular search engines and when you might do this? Come learn techniques, ethics, and traps to avoid.NOTE: Session repeats today at 10:00am-10:45pm and on Day 2 from 1:30pm-2:15pm. Moderator: Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise Panelists: John Heard, President, Beyond Engineering & Freelance Writer, Planet Ocean Alan Perkins, Chief Technology Officer, e-Brand Management Mikkel Demib Svendsen, VP Product Development, Ankiro.com Roundtable: Promotion Tools & Tracking Have questions about tools that can help with your search engine optimization efforts? Learn about page analyzers, submission assistants, ways to measure success using log file analysis or position checkers, and other tools.NOTE: Session repeats today at 11:15am-12:00pm and on Day 2 from 2:15pm-3:00pm Moderator: Detlev Johnson, VP of Technology Position Technologies, Moderator, I-search Panelists: Glenn Fleishman, Freelance Journalist and Web Entrepreneur Robin Nobles, Director of Training, Academy of Web Specialists LLC Brent Winters , Founder, FirstPlace Software/WebPosition Gold Roundtable: Site Clinic This interactive session examines the web sites of selected audience members and provides feedback on improvements to generate more traffic from search engines.NOTE: Session repeats today at 11:15am-12:00pm. Moderator: Shari Thurow, Webmaster/Marketing, GrantasticDesigns.com Panelists: Paul J. Bruemmer, CEO, Web Ignite Corporation Barbara Coll, CEO, webmama.com, Inc. Jim Stob, President, Position Pro
10:00am - 10:45am	Three different sessions are offered during this time. Please choose one of them: Roundtable: Cloaking & Doorways Have questions on ways to deliver pages targeted specifically to particular search engines and when you might do this? Come learn techniques, ethics, and traps to avoid. NOTE: Session repeats on Day 2 from 1:30pm - 2:15pm. Moderator: Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise Panelists: John Heard, President, Beyond Engineering & Freelance Writer, Planet Ocean Alan Perkins, Chief Technology Officer, e-Brand Management Mikkel Demib Svendsen, VP Product Development, Ankiro.com Roundtable: Page Design Solutions How can you make your web site and web pages more accessible to and successful with search engines? Pose specific questions and also hear general advice. Moderator: Shari Thurow, Webmaster/Marketing, GrantasticDesigns.com Panelist: Barbara Coll, CEO, webmama.com, Inc. Derrick Wheeler, Vice President, Intrapromote Roundtable: Search Term Research Have questions about developing appropriate keywords and search terms to target your SEO campaigns? Pick up tips and advice on ways to proceed.NOTE: Session repeats today at 11:15am-12:00pm. Moderator: Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise Panelists: Greg Boser, President, WebGuerrilla, LLC Sherwood Stranieri, Director of SEO, Outrider North America, Inc. Newell D. Wright, PhD., Associate Professor and Wampler-Longacre Professor of Marketing, James Madison University and Research Fellow, Commonwealth Information Security Center
10:45am - 11:15am	Morning Coffee Break
11:15am - 12:00pm	Three different sessions are offered during this time. Please choose one of them: Roundtable: Search Term Research Have questions about developing appropriate keywords and search terms to target your SEO campaigns? Pick up tips and advice on ways to proceed. Moderator: Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise Panelists: Greg Boser, President, WebGuerrilla, LLC Sherwood Stranieri, Director of SEO, Outrider North America, Inc. Newell D. Wright, PhD., Associate Professor and Wampler-Longacre Professor of Marketing, James Madison University and Research Fellow, Commonwealth Information Security Center Roundtable: Promotion Tools & Tracking Have questions about tools that can help with your search engine optimization efforts? Learn about page analyzers, submission assistants, ways to measure success using log file analysis or position checkers, and other tools. NOTE: Session repeats on Day 2 from 2:15pm-3:00pm Moderator: Detlev Johnson, VP of Technology Position Technologies, Moderator, I-search Panelists: Glenn Fleishman, Freelance Journalist and Web Entrepreneur Robin Nobles, Director of Training, Academy of Web Specialists LLC Brent Winters , Founder, FirstPlace Software/WebPosition Gold Roundtable: Site Clinic This interactive session examines the web sites of selected audience members and provides feedback on improvements to generate more traffic from search engines. Panelists: Paul J. Bruemmer, CEO, Web Ignite Corporation Barbara Coll, CEO, webmama.com, Inc. Jim Stob, President, Position Pro
12:00pm - 1:30pm	Networking Lunch

In-Depth Advice Track
1:30pm - 3:00pm	Three different sessions are offered during this time. Please choose one of them: Leveraging Your Content This session provides Q&A; and additional advice about issues raised in the morning's "Designing Search Engine Friendly Sites" session. Learn more about how good content, thoughtful page design and informational pages can lead to natural traffic from search engines. Also touches on advanced design issues such as Javascript, Flash, Cascading Style Sheets, Server-Side Includes (SSIs) and frames. NOTE: Session repeats on Day 2 from 11:00am-12:00pm. Speaker: Shari Thurow, Webmaster/Marketing, GrantasticDesigns.com Buying Your Way In Learn how you can buy your way into the search engines through paid placement, paid inclusion and paid submission programs. Not all guarantee top rankings, but even those that don't can drive traffic to your site.NOTE: Session repeats on Day 2 from 9:00am-10:30am Moderator: Detlev Johnson, moderator of the I-Search mailing list Panelists: Tim Cadogan, Director of Search Products, GoTo Scott Kluth, Project Manager of User Experience, sears.com Kevin Lee, CEO, Did It Dana Todd, Founding Partner, SiteLab International Inc. Meet the Search Engines Representatives from various crawler-based search engines will discuss their services and take questions from attendees. There will be a special emphasis on how crawlers deal with domain names, including the new top level domains. Moderator: Danny Sullivan, Editor, SearchEngineWatch.com Panelists: Daniel Dulitz, Software Engineer, Google Chris Kermoian, Director of Internet Search Services and Web MarketingAltaVista Tim Mayer, Web Search Product Manager, Search Solutions Division, Inktomi Rob Rubin, Executive VP, Internet Services, FAST
3:00pm - 3:30pm	Afternoon Refreshment Break
3:30pm - 4:30pm	Three different sessions are offered during this time. Please choose one of them: Dealing With Directories Representatives from various human-powered search engines will discuss submission issues and take questions from attendees. Moderator: Danny Sullivan, Editor, SearchEngineWatch.com Panelists: Stephanie Blair , Lead Surfer, Yahoo! Bob Keating, Editor-in-Chief, The Open Directory Project, Netscape Communications Corp. Kate Wingerson, VP & Editor in Chief, LookSmart Selecting An SEO Provider Need assistance with your search engine optimization efforts? Pricing and methods vary widely. Discover more about the industry and the models that might suit by hearing about different approaches providers have taken to helping clients. Moderator: Detlev Johnson, VP of Technology Position Technologies, Moderator, I-search Panelists: Mike Adams, President & CEO, WebSeed Brad Byrd, Director of Business Development, NewGate Scott Kluth, Project Manager of User Experience, sears.com Robin Nobles, Director of Training, Academy of Web Specialists LLC Dr. George Semeczko, Chief Technical Officer, Inceptor, Inc. Writing for Search Engines To please search engines, you need to be using the keywords you want to be found for. However, you also need to write in a way that pleases human visitors. Learn how to do both, a winning combination that brings you visitors and converts them into customers. NOTE: Session repeats on Day 2 from 3:15pm-4:15pm. Moderator: Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise Panelists: Heather Lloyd-Martin, Co-Moderator, Rank Write Roundtable, and President, SuccessWorks Jill Whalen, Co-Moderator, Rank Write Roundtable, and Owner, HighRankings.com
4:30pm - 4:45pm	Session Interval
4:45pm - 5:30pm	Three different sessions are offered during this time. Please choose one of them: General SE Q&A; Still have questions? This session offers the chance to get answers from Danny Sullivan and other expert panelists about search engines. Panelist: Jack Petrolpolous, Ask Jeeves SEO Vendors Panel: Sponsored Presentations Hear from various SEO providers about the services they provide to clients. Moderator: Detlev Johnson, VP of Technology Position Technologies, Moderator, I-search Panelist: Michael Sack, VP of Product Management, Inceptor, Inc. Link Building Discover how search engines are relying more on link analysis to rank web pages and how to increase traffic to your site by building links. Moderator: Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise Panelists: Marshall D. Simmonds, Director of Search, About.com Eric Ward, President, NetPOST and URLwire
5:30pm - 7:00pm	Networking Cocktail Reception Sponsored by:

* This agenda subject to change

Click here for Day 2 agenda