Featuring Search Engine Expert: Danny Sullivan

Who Should Go to Day 1: Promotion Day?
Who Should Go to Day 2: Searcher Techniques, Technology & Trends Day?
Who Should Go to Both Days?

Who Should Go to Day 1: Promotion Day?

Anyone who wants to build traffic to their web site. Are you a web designer? The way you create pages can boost -- or hurt -- your search engine traffic. Are you a web marketer? Hear from the people who run the search engines themselves about the latest changes. Brand new to web marketing? Sessions of the Fundamentals Track are designed to bring you up to speed. Member of management? Learn what those working for you ought to be doing. Are you an advanced web marketer or search engine optimization specialist? The Advanced Track and In-Depth Advice Sessions offer panels where issues are explored in greater depth or at a higher level.

What Can I Expect To Learn during Day 1: Promotion Day?

A crash course in all aspects of search engine marketing issues, for those with no experience. Advanced marketers will find sessions that cover high-level issues, have the opportunity to hear from the search engines themselves, plus enjoy a networking bonanza.

Who Should Go to Day 2: Search Techniques, Technology & Trends Day?

Professional information gatherers and searchers, such as web researchers or even just general Internet users looking to save valuable time and improve their results. If you want to know more about the technology and effort behind search engines, then Search Issues Track offers several "behind the scenes" type panels. If you're looking to discover new ways to search, then Search Tools & Tips Track offers presentations that are more "how-to" oriented. If you are a web site owner or site promoter, the Web Site Promotion Track allows you to catch repeats of roundtable sessions offered on Day 1. Responsible for content or site development? The Web Developers Track covers issues relating to search engine functionality that you may want to add to your web site.

What Can I Expect To Learn during Day 2: Search Techniques, Technology & Trends Day?

You'll learn more about how major search engines work to generate and improve their listings. You'll hear about unusual and valuable search tools to help you save time and achieve the best results. Developers may discover search engine solutions they didn't know existed.

Who Should Go To Both Days?

If you attend Day 1 (Promotion Day) and are unable to attend some of the Advanced Track or In Depth Advice sessions, then also attending Day 2 (Search Techniques, Technology & Trends Day) gives you another opportunity to catch some of these during the Web Site Promotion Track

In addition, Web marketers may gain a more thorough understanding by attending presentations designed for the searcher and developer audience. Thus, attending both days may be valuable. As for searchers and Developers, attending Day 1 may give you greater insight into how search engines gather their listings and problems they may have with accessing some types of content. In turn, this may help you better decide which search services to use.

Is There A Discount For Attending Both Days?

YES! Sign up for both days and save 40% off Day 2.

Testimonials "I couldn't have spent the money better. More answers than I thought I'd get." - (David Zybert, Spider Internet) "I have attended this convention twice, and it is the best investment I have made in online marketing." - (Jeff Schroeffel, Lazerpro D.M.G.) "Best conference I've ever attended - content is valuable, specific, timely, & credible. I learned more in one day here than in a month of my own research!" - (Dorothy Farkas, Worldsites)

Search Engine Strategies 2001 - the definitive event for understanding search engines!

For more information on any sponsorship please contact Frank Fazio, Jr. at ffaziojr@internet.com or call (203) 662-2976.

Registration questions please contact Allison Alessio at aalessio@internet.com or (203) 662-2857.