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Avi Rappoport is a consultant and analyst who specializes in web site and Intranet search
engines. Her areas of expertise include search indexing, web robot spiders, information
retrieval, relevance ranking, metadata, information architecture and user interface. She has a
Master's degree in Library and Information Studies from UC Berkeley, and spent ten years
working in software development, principally on technical programs for the Mac OS.
Avi is the Principal Consultant for Search Tools Consulting, specializing in advising
corporate, commerce and information sites about their search engines. She is also the editor
for the SearchTools.com web site, providing information and news about search engines,
speaks at web design and usability conferences, and writes for Builder.com, WebMonkey,
Searcher, Online Magazine, and Network Computing Magazine.
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