Nick Usborne is an author, columnist, consultant and speaker. He has written extensively for Clickz.com, MarketingProfs.com and Business 2.0. His consulting business specializes in helping companies craft key messages on their Web sites, in emails and in newsletters. His critically acclaimed book, "Net Words: Creating High-Impact Online Copy," is now available through booksellers and online. He can be reached through his site at www.nickusborne.com.