| CONFERENCE AT A GLANCE |
| Tuesday, April 23, 2002 |
| 8:00am–9:00am |
Registration |
| 9:00am–9:15am |
Opening Remarks (Balmoral Room) |
| |
Balmoral Room |
Drawing Room |
| 9:15am–10:45am |
Back To Basics
4 STAR RATED!
Speaker: Danny Sullivan |
Tips & Tools
Repeats on Day 2 |
| 10:45am–11:15am |
Morning Coffee Break/Exhibit Hall Opens |
| 11:15am–12:00pm |
Designing Search Engine Friendly Sites
4 STAR RATED! |
Site Clinic
Repeats on Day 2 |
| 12:00pm–1:15pm |
Networking Lunch |
| 1:15pm–2:45pm |
Meet the Crawlers
Moderator: Danny Sullivan |
Purchasing Paid Placement Listings
4 STAR RATED!
Repeats on Day 2 |
| 2:45pm–3:15pm |
Afternoon Refreshment Break |
| 3:15pm–4:15pm |
Dealing With Directories
Moderator: Danny Sullivan |
Cloaking & Doorways |
| 4:15pm–4:30pm |
Session Interval |
| 4:30pm–5:30pm |
International & Language Issues
|
Writing For Search Engines
4 STAR RATED
Repeats on Day 2 |
| 5:30pm–7:00pm |
Networking Cocktail Reception |
| 6:30pm–7:30pm |
Search Engine Marketing Forum (Balmoral Room) |
| Wednesday, April 24, 2002 |
| 8:00am–9:00am |
Registration/Exhibit Hall Opens |
| |
Balmoral Room |
Drawing Room |
| 9:00am–10:30am |
Successful Site Architecture
4 STAR RATED! |
Purchasing Paid Placement Listings
4 STAR RATED!
Second Chance |
| 10:30am–11:00am |
Morning Coffee Break |
| 11:00am–12:00pm |
Looking At Links
4 STAR RATED!
Moderator: Danny Sullivan |
Writing For Search Engines
4 STAR RATED!
Second Chance |
| 12:00pm–1:15pm |
Networking Lunch |
| 1:15pm–2:30pm |
Converting Visitors Into Buyers
4 STAR RATED! |
Tips & Tools
Second Chance |
| 2:30pm–3:00pm |
Afternoon Refreshment Break |
| 3:00pm–4:00pm |
Search Term Research
4 STAR RATED! |
Case Studies |
| 4:00pm–4:15pm |
Session Interval |
| 4:15pm–5:00pm |
International & Language Issues Q&A
|
Site Clinic
Second Chance |
