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Search Engine Strategies

The Premier Event for Search Engine Marketing & Optimization

April 23 - 24, 2002   •   Covent Garden Exhibition Centre
New Connaught Rooms  •  London, England

Featuring Search Engine Expert: Danny Sullivan

Produced By:


Home | Register Now | Attendee FAQ | Conference at a Glance | Agenda - Day 1 | Agenda - Day 2 | Sponsor & Exhibitor Info | Accommodations | Exhibitors | Other Events


Search Engine Strategies 2002, London - Attendee FAQ

There's a lot going on at Search Engine Strategies. To help you make the best use of your time, here are some suggested itineraries, depending on your skill level. You don't have to follow our exact routes, as your personal interests may vary.

Beginner's Itinerary

Brand new to search engine marketing? Follow the recommended sessions below, and you'll be on your way to success with search engines!

Day 1: April 23

    9:15am - 10:45am - Back To Basics

    11:15am - 12:00pm - Designing Search Engine Friendly Sites

    1:15pm - 2:45pm - Any session of interest

    3:15pm - 4:15pm - Dealing With Directories

    4:30pm - 5:30pm - Writing For Search Engines

Day 2: April 24

    9:15am - 10:45am - Purchasing Paid Placement Listings, if you missed it on Day 1. Otherwise, Successful Site Architecture

    11:15am - 12:15pm - Writing For Search Engines, if you missed it on Day 1. Otherwise, Looking At Links

    1:30pm - 2:45pm - Any session of interest

    3:00pm - 4:00pm - Search Term Research

    4:15pm - 5:00pm - Any session of interest



Advanced Itinerary

Experienced with search engine marketing? The sessions below may be best for you.

Day 1: April 23

    9:15am - 10:45am - Tips & Tools

    11:15am - 12:00pm - Site Clinic

    1:15pm - 2:45pm - Any session of interest

    3:15pm - 4:15pm - Any session of interest

    4:30pm - 5:30pm - International & Language Issues

Day 2: April 24

    9:15am - 10:45am - Any session of interest

    11:15am - 12:15pm - Looking At Links

    1:30pm - 2:45pm - Converting Visitors Into Buyers

    3:00pm - 4:00pm - Any session of interest

    4:15pm - 5:00pm - Any session of interest



Been Here Before Itinerary

Returning to Search Engine Strategies? Here's a route that will take you among new or improved sessions, or sessions where the content often changes.

Day 1: April 23

    9:15am - 10:45am - Tips & Tools

    11:15am - 12:00pm - Site Clinic

    1:15pm - 2:45pm - Any session of interest

    3:15pm - 4:15pm - Dealing With Directories

    4:30pm - 5:30pm - International & Language Issues

Day 2: April 24

    9:15am - 10:45am - Any session of interest

    11:15am - 12:15pm - Looking At Links

    1:30pm - 2:45pm - Converting Visitors Into Buyers

    3:00pm - 4:00pm - Case Studies

    4:15pm - 5:00pm - Site Clinic



For information or complete details on exhibiting or any sponsorship opportunity please contact Frank Fazio, Jr. at seslondon@internet.com or call +1 203 662-2976.

Registration questions please contact Allison Alessio at registration@internet.com or +1 203 662-2857.



Home | Register Now | Attendee FAQ | Conference at a Glance | Agenda - Day 1 | Agenda - Day 2 | Sponsor & Exhibitor Info | Accommodations | Exhibitors | Other Events

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