Back To Basics
An introduction to search engine marketing, including how to get listed, using meta tags, and the issues involved in ranking well. Covers both crawler-based and human-powered search engines. A must-attend session for beginners.
Danny Sullivan, Editor, SearchEngineWatch.com

Tips & Tools
A panel of search engine marketing experts present information on ways to measure success with search engines through position checking or log analysis, how to monitor return on investment, tips on selecting a search engine marketing firm, dealing with dynamic content and other issues.
Note: Session Repeats on Day 2 at 1:30pm.
Moderator:
Detlev Johnson, VP of Technology, Position Technologies and Moderator, I-Search mailing list
Panelists:
Tim Gibbon, PR Consultant, Elemental PR
Mikkel deMib Svendsen, CTO, RedZoneGlobal Denmark
Arnaud Defrenne, CTO, NetBooster

Designing Search Engine Friendly Sites
How to build a Web site from the ground up that pleases both search engines and your visitors. Discover how "search engine friendly" design can tap into traffic naturally. This session is especially suited for beginners who need an overview of important design issues to keep in mind. More technical design issues are covered in the Successful Site Architecture session.
Moderator:
Detlev Johnson, VP of Technology, Position Technologies and Moderator, I-Search mailing list
Panelist:
Shari Thurow, Webmaster/Marketing Director, GrantasticDesigns.com

Site Clinic
This interactive session examines the Web sites of selected audience members and provides feedback on improvements to generate more traffic from search engines.
NOTE: Session repeats on Day 2 at 4:15
Speaker:
Graham Eden, SEO/Managing Director, Search Engine Marketing
Bill Hunt, Vice President, Senior Strategist, Outrider North America, Inc.
Stephane Perino, Founder & CEO, Agence Virtuelle
Danny Sullivan, Editor, SearchEngineWatch.com

Meet The Crawlers
Representatives from various crawler-based search engines will discuss their services and take questions from attendees. There will be an emphasis on how they deal with international issues, such as country domain names and non-English languages.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Panelists:
Paul Gardi, Vice President of Search, Ask Jeeves,Inc.
Tim Judd, Director Account Management, FAST
Jean-Fabrice Mathieu, VP Marketing & Business Development, Kelkoo
Tim Mayer, Director of Web Search Product Management,Inktomi Corporation
Jen McGrath, Sofware Engineer, Google
Abe Thomas, Sr. Product Line Manager, AltaVista

Purchasing Paid Placement Listings
Paid placement means that you can have a top ranking in return for payment. Every major search engine now offers a paid placement program. Learn about what's available, with details on programs from major paid placement providers and tips on managing your listings better.
Note: Session Repeats on Day 2 at 9:00am.
Moderator:
Detlev Johnson, VP of Technology, Position Technologies and Moderator, I-Search mailing list
Panelists:
Jim Brigden, Sales Director, Overture
Jonathan Bunis, COO, Espotting
Graham Hansell, Managing Director, SiteLynx
Jean-Fabrice Mathieu, VP Marketing & Business Development, Kelkoo
Fabio Selmoni, Director of European Advertising Sales, Google

Dealing With Directories
Representatives from various human-powered search engines will discuss submission issues and take questions from attendees.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Panelist:
Michael Coccagnia, Director of European Directory Operations, LookSmart
Patricia Drewes, Product Manager Directory & Search, Lycos Europe
Frazer Lee, Lead Surfer Editorial, Yahoo!

Cloaking & Doorways
Have questions on ways to deliver pages targeted specifically to particular search engines and when you might do this? Come learn techniques, ethics and traps to avoid.
Moderator:
Detlev Johnson, VP of Technology, Position Technologies and Moderator, I-Search mailing list
Panelist:
Mikkel Demib Svendsen, CTO, RedZoneGlobal Denmark
Ralph Tegtmeier, Co-founder and Principal, Fantomaster
David Turner, Director of Foundation Services, Outrider UK

International & Language Issues
Learn how the language of your Web page or the domain you register can impact your presence in country-specific search engines, plus other issues on how country-specific search engines are produced.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Panelist:
Louise Brown, Search Business Manager, MSN Search

Writing for Search Engines
To please search engines, you need to be using the keywords you want to be found for. However, you also need to write in a way that pleases human visitors. Learn how to do both, a winning combination that brings you visitors and converts them into customers.
Note: Session Repeats on Day 2 at 11:00am.
Moderator:
Detlev Johnson, VP of Technology, Position Technologies and Moderator, I-Search mailing list
Panelists:
Heather Lloyd-Martin, Co-Moderator, Rank Write Roundtable, and President, SuccessWorks
Jill Whalen, Co-Moderator, Rank Write Roundtable, and Owner, HighRankings.com