Successful Site Architecture
How do specific factors such as Javascript, Flash, Cascading Style Sheets, Server-Side Includes (SSIs), frames, H1 tags, image ALT text, file names, directory structure, linking and more impact your site in search engines? This session explores such factors in-depth, explaining what to avoid and what to do.
Moderator:
Detlev Johnson, VP of Technology, Position Technologies and Moderator, I-Search mailing list
Panelists:
Alan Perkins, Chief Technology Officer, e-Brand Management
Shari Thurow, Webmaster/Marketing Director, GrantasticDesigns.com

Purchasing Paid Placement Listings
Paid placement means that you can have a top ranking in return for payment. Every major search engine now offers a paid placement program. Learn about what's available, with details on programs from major paid placement providers.
Moderator & Speaker:
Danny Sullivan, Editor, SearchEngineWatch.com

Panelists:
Jim Brigden, Sales Director, Overture
Jonathan Bunis, COO, Espotting
Graham Hansell, Managing Director, SiteLynx
Jean-Fabrice Mathieu, VP Marketing & Business Development, Kelkoo
Fabio Selmoni, Director of European Advertising Sales, Google

Looking At Links
By mapping and analyzing how pages link to each other, search engines have been able to make remarkable improvements in their results. Discover how links have been leveraged for the greater good.
Moderator & Speaker:
Danny Sullivan, Editor, SearchEngineWatch.com
Panelists:
Jen McGrath, Software Engineer, Google
Rolf Michelsen, Director of Engineering, FAST

Writing For Search Engines
To please search engines, you need to be using keywords you want to be found for. However, you also need to write in a way that pleases human visitors. Learn how to do both, a winning combination that brings you visitors and converts them into customers.
Moderator:
Detlev Johnson, VP of Technology, Position Technologies and Moderator, I-Search mailing list
Panelists:
Heather Lloyd-Martin, Co-Moderator, Rank Write Roundtable, and President, SuccessWorks
Jill Whalen, Co-Moderator, Rank Write Roundtable, and Owner, HighRankings.com

Converting Visitors Into Buyers
Getting visitors to your Web site is only half the battle. To be victorious, you need them to convert into customers by making purchases, signing up for services or fulfilling whatever are your goals. Learn about making this conversion.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com

Panelists:
Nick Usborne, Consultant, www.nickusborne.com and Moderator, I-Copywriting
David White, WebOptimiser

Tips & Tools
A panel of search engine marketing experts present information on ways to measure success with search engines through position checking or log analysis, how to monitor return on investment, tips on selecting a search engine marketing firm, dealing with dynamic content and other issues.
Speakers:
Arnaud Defrenne, CTO, NetBooster
Tim Gibbon, PR Consultant, Elemental PR
Mikkel deMib Svendsen, CTO, RedZoneGlobal Denmark

Search Term Research
Have questions about developing appropriate keywords and search terms to target your Search Engine Optimization campaigns? Pick up tips and advice on ways to proceed.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Panelists:
Andy Mindel, Managing Director, WordTracker
Mike Mindel, Managing Director, WordTracker
Gertjan Munneke, Managing Partner, Traffic4u
Matthijs Vader, Managing Partner, Traffic4u
Newell D. Wright, PhD., Associate Professor and Wampler-Longacre Professor of Marketing, James Madison University and Research Fellow, Commonwealth Information Security Center

Case Studies
Come hear three "real life" examples of how companies have marketed themselves via search engines. Learn what worked and didn't work for them, from optimizing content for crawlers to purchasing placement.
Moderator:
Detlev Johnson, VP of Technology, Position Technologies and Moderator, I-Search mailing list
Panelists:
David Green, Manager, Public websites, EMEIA, Andersen
Steve Leach, Managing Director, Bigmouthmedia UK
Heather Luscombe, Online Marketing Director, Bigmouthmedia UK

International & Language Issues Q&A
An opportunity to pose questions to search engine representatives about how they deal with country-specific issues, such as domain names and page languages. An ideal follow-up for both those who attended the International & Language Issues session on Day 1 or for those who missed it.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Panelist:
Ask Jeeves
Michael Coccagnia, Director of European Directory Operations, LookSmart
Thomas Dominikowski, Product Manager,Lycos Europe
Vivian Lin, Senior Producer, Search, Yahoo! Europe
Tim Mayer, Director of Web Search Product Management,Inktomi Corporation
Rolf Michelsen, Director of Engineering, FAST Fabio Selmoni, Director of European Advertising Sales, Google
John Stephens, Sr. Manager International Engineering, AltaVista

Site Clinic
This interactive session examines the Web sites of selected audience members and provides feedback on improvements to generate more traffic from search engines.
Speakers:
Detlev Johnson, Moderator, I-Search Mailing List
Mikkel deMib Svendsen, CTO, RedZoneGlobal Denmark
David Turner, Director of Foundation Services, Outrider UK