Alan Perkins is Chief Technology Officer of e-Brand Management. Since 1990 he has provided technical solutions to various electronic marketing problems on a variety of platforms, including the Web since 1994. Alan co-founded e-Brand Management in 1998 to offer consultancy, training and products to blue-chip clients, online marketing organizations and webmasters. The company's flagship product, Search Mechanics, is used by SEOs and webmasters across the world to prepare their sites for Web marketing and promote their sites with search services.

Alan is well known for his anti-spam, anti-cloaking stance, which he bases on both professional principles and good business practice. He has found that, whatever the problem, there is always a better alternative solution to cloaking.