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Overture™ is the UK and global leading provider of Pay-For-Performance™ search on the Internet. Overture's search engine allows companies to reach potential customers at the very time they are searching for specific products and services by bidding for placement in the search results on terms that are relevant to their business. Every listing is reviewed by Overture's Product Quality Editors. Within this 100-strong group, there is a dedicated team of editorial controllers who focus specifically on the UK market. These specialists help ensure that search listings delivered to our partners are highly relevant. These search results are then distributed to leading search providers that reach more than 65% of the UK online population*, including Freeserve, AOL, MSN, AltaVista, Ask Jeeves and dozens more. Overture's ongoing commitment to relevance provides affiliate partners with a high quality and revenue generating search capability, and ensures advertisers receive highly targeted, qualified traffic.
*Jupiter MMXI December 2001
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