Toronto

Marc Poirier is a professional search engine marketing expert with more than a decade of experience in the search industry. He is co-founder and CMO of Acquisio, where he leads all marketing activities. Previously, Marc was founder and president at Canalytics, a boutique SEM and SEO agency regarded as one of the most active Google Analytics authorized consultants in the world today. Prior to Canalytics, Marc held various e-marketing management positions for technology and software companies, including Komunik, a relational marketing software vendor, and Cognicase, a Canadian leading IT consulting and systems integration firm. He also held a position as a strategic consultant at U.S.-based marchFIRST. Marc began his entrepreneurial career in 1996 while completing his cognitive science Ph.D. studies. At that time, he founded Webaxis Alliance, an interactive agency that worked on major Canadian websites such sympatico.ca and canada411.ca.