Toronto

Jennifer Slegg began as a freelance writer and then turned to writing content for the web 15 years ago. Having created numerous content-rich and community-based sites in niche markets, Jen is well-versed in the many ways to monetize content online. Acknowledged as the leading expert on the Google AdSense contextual advertising program and the Yahoo Publisher Network, she also writes on JenSense, a blog dealing exclusively with contextual advertising issues for publishers. Her unique style brings insight to both publishers and advertisers of contextual advertising programs. She also has her blog JenniferSlegg.com, which covers the search industry beyond content monetization — she discusses everything from link building to social media marketing success tips.