Toronto

Dan Zarrella is a social, search, and viral marketing scientist with a background in web development who combines his programming capabilities with a passion for social marketing to create applications like the social URL shortener Votrs.com.

His Link Attraction Factors report helped readers determine which topics, days, times, and keywords attract links in social media stories for semantic content optimization, while his Viral Content report details the motivations, preferences and habits involved in online content sharing.

Dan has written extensively about the science of viral marketing, memetics and social communications on his own blog and for a variety of popular industry blogs, including Mashable, CopyBlogger and ReadWriteWeb,

He has been featured in Forbes, Wired, The Wall Street Journal and TechCrunch. He was recently awarded Shorty and Semmy awards for social media & viral marketing. He has spoken at Pubcon, Inbound Marketing Bootcamp, and The Texas Domains and Developers Conference, and he currently works as an inbound marketing manager at HubSpot.