Marshall D. Simmonds was named vice president of enterprise search marketing for The New York Times Company in March, 2005. Mr. Simmonds is responsible for maximizing traffic and search engine exposure for NYTimes.com, Boston.com, IHT.com and About.com's 450 topic sites. In this role, he develops and implements strategic marketing techniques network-wide for the Internet's largest producer of original content and the 12th most trafficked property.

Before joining The Times Company, Mr. Simmonds was the director of search for About.com and parent company, Primedia Inc. from 1999 until 2005. He drove marketing strategies for Primedia's online properties, such as MotorTrend, American Baby, Seventeen, New York Magazine, Channel One and About.com, where he increased traffic 795 percent in five years, working with more than 800 editors and guides at the 250 magazines and 450 topic sites. From 1997 to 1999, he created and managed a search engine optimization department as well as the I-Search Digest, a twice-weekly e-mail discussion list for industry professionals.

As a specialist in the search industry since 1997, Mr. Simmonds has worked with a multitude of clients including TV Guide, Reader's Digest, The Pilot Group, Intel, The Washington Post, Citigroup, Gawker Media, Knight-Ridder Digital, Contra Costa Times, Register.com, Home Shopping Network, CitySearch, Yellow Pages, TicketMaster, Match.com, Entertainment.com, Hotwire.com, LendingTree, Hotels.com, Expedia, Evite, Ciao!com (.de), Lawyers.com, Merrill Lynch Online, and Hughes Network Systems.

Mr. Simmonds also speaks world-wide and is a regular presenter at Jupiter Media's Search Engine Strategies and Webmaster World conferences. He specializes in educating companies on the process of bringing search marketing "in-house" and into the daily workflow. In addition to his work with The Times, he's also spearheading DEFINE SEARCH STRATEGIES, a newly expanded enterprise search consulting service. His experience includes education and training programs, as well as extensive work with content management services (home-grown and popular packages), involvement in extensive site redesigns, optimizing data-based content, managing pay-per click campaigns, assessing and quantifying results through log-file/metrics services (home-grown and popular packages).

Mr. Simmonds received a B.S. in Psychology from Portland State University in 1995.