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Local Track
Local Search Marketing Tactics
This session looks at ways search marketers are tapping into an audience using local search engines, online yellow pages and other local search methods.
Moderator:
Greg Sterling, Senior Vice President and Program Director, Interactive Local Media, The Kelsey Group
Speakers:
Patricia Hursh, President, SmartSearch Marketing
Justin Sanger, President, LocalLaunch!
Stacy Williams, Managing Partner, Prominent Placement, Inc.

Measuring Track
Measuring Success Overview
How do you know if you've been successful with search engines? You can check your "rank" at search engines for particular keywords, analyze log files to see the actual terms people used to reach your web site or make the ultimate jump and "close the loop" by measuring sales conversions and return-on-investment (ROI). This panel explores ways to measure success and what statistics you should really care about. Last part of session offers Q&A; with measuring tool vendors.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Speakers:
Bryan Eisenberg, Co-Founder and CPO (Chief Persuasion Officer), Future Now, Inc.
Laura Thieme, President and Founder, Bizresearch
Q&A; Panelists:
Brett Crosby, Product Marketing Manager, Google Analytics, Google, Inc
Chris Knoch, Principal Consultant, Omniture, Inc.
John Marshall, CEO, ClickTracks.com
Jay McCarthy, VP of Product Management & Business Development, WebSideStory
Barry Parshall, Director of Product Management, WebTrends

Organic Track
Organic Listings Forum
Pose questions to our panel of experts about free "organic" listing issues, plus participate in this session that allows the audience to share tips, tools and techniques. There's no set agenda, so this is an ideal session to discuss any major recent changes with organic listings.
Moderator:
Detlev Johnson, VP, Director of Consulting, Position Technologies
Speakers:
Bruce Clay, President, Bruce Clay, Inc.
Todd Friesen, Director of Search Engine Optimization, Range Online Media
Mike Grehan, CEO, Smart Interactive
David Naylor, SEO, Bronco

Advertising Track
Getting On Top In Paid Search
Back in the "good old days," getting to the top of paid search results ultimately was a matter of spending enough money. Life is more complicated today, with quality scores, clickthroughs, mixtures of broad match and exact match and other factors all making it hard to know exactly where the black box is going to put you. This session explores the problems and tactics to help you cope.
Moderator:
Rebecca Lieb, Executive Editor, the ClickZ Network
Speakers:
Kevin Lee, Executive Chairman and Co-Founder, Did-it.com
Matt McMahon, Executive Vice President, Fathom Online

Clinics Track
Site Clinic
This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to gain more traffic from search engines. It repeats at twice on Day 4. Attend whatever session is most convenient!
Moderator:
Jennifer Laycock, Editor-in-Chief, Search Engine Guide
Speakers:
Matthew Bailey, The Web Site Accessibility Blog
Shari Thurow, Webmaster/Marketing Director, GrantasticDesigns.com

Local Track
Local Search Ads
Looking to target a local audience specifically through search ads? This session gets up close with targeting options offer by major players, offering tips, tactics and advice.
Moderator:
Greg Sterling, Senior Vice President and Program Director, Interactive Local Media, The Kelsey Group
Speakers:
Jake Baillie, President, TrueLocal
Brad Geddes, Director of SEM, LocalLaunch.com
Warren Kay, Director, Emerging Products, Yahoo! Search Marketing
Dominic Preuss, Product Manager, Google, Inc.

Measuring Track
Measuring Success Case Studies & Tactics
Come hear real life examples of how companies are measuring their success with search engine marketing, either through use of particular tools or certain types of tactics.
Moderator:
Michael Sack, Executive Vice President & Chief Technology Officer, Inceptor
Speakers:
Glenn Alsup, President, Viewmark
Rand Fishkin, CEO, SEOmoz.org
Tony Wright, Director, Client Services, Kinetic Results

Organic Track
Meet The Crawlers
Representatives from major crawler-based search engines cover how to submit and feed them content, with plenty of Q&A; time to cover issues related to ranking well and being indexed.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Speakers:
Matt Cutts, Software Engineer, Google Inc.
Kashual Kurapati, Senior Search Product Manager, Ask Jeeves
Tim Mayer, Director of Product Management, Yahoo!
Ramez Naam, Group Program Manager, MSN Search

Advertising Track
Earning From Search & Contextual Ads
This session looks at the way publishers can generate revenue by carrying search results and contextual ads offered by major networks. Learn about some programs out there and tips on getting more from the ads you carry.
Moderator:
Rebecca Lieb, Executive Editor, the ClickZ Network
Speakers:
Shuman Ghosemajumder, Business Product Manager, Google
Will Johnson, General Manager, Yahoo! Publisher Network
Dae Mellencamp, SVP Product Management, About, Inc., The New York Times Company
Jennifer Slegg, Owner, JenSense.com

Clinics Track
Link Building Clinic
This interactive session takes volunteers from the audience and examines their questions about link building by going live to the web to seek answers and examples.
Moderator:
Elisabeth Osmeloski, SEM Consultant
Speakers:
Greg Boser, President, WebGuerrilla LLC
Debra Mastaler, Owner, Alliance-Link.com
Eric Ward, CEO, EricWard.com

Measuring Track
Search & Phone Calls
Pay-per-call keeps getting attention, while others are becoming more savvy of linking ordinary search ads through telephone calls. This session looks at how to tie calls back to search. If you're not tracking these leads though call center queries or custom 800 numbers, you might not be measuring conversion properly!
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Speakers:
Christer Ljungdahl, Director, Web and Direct Marketing, National Instruments
David Roth, Director of Search Marketing, Carat Fusion
Brian Waldman, Vice President of Marketing & Strategy, Merchant Warehouse
Q&A; speakers:
Marc Barach, Chief Marketing Officer, Ingenio
Ted Carpenter, VP ClickPath Division, Who's Calling

Organic Track
SEO Overkill
You've heard the advice about using keywords in titles, more frequently on your pages, that links are important and so on. But thinking a little bit is good, it's easy to go too far into overkill and do too much. This session looks at when you're getting the advice just right and when you've gone into overkill.
Moderator:
Jennifer Laycock, Editor-in-Chief, Search Engine Guide
Speakers:
Matthew Bailey, The Web Site Accessibility Blog
Heather Lloyd-Martin, President, North American Division, SuccessWorks International
Michael M. Murray, Vice President, eMarketing, Fathom SEO

Advertising Track
Ad Copy & Landing Page Clinic
This clinic will examine actual ads and landing pages offered up by volunteers from the audience, suggesting changes that may improve clickthrough and conversion.
Moderator:
Jessie Stricchiola, Founder, Alchemist Media Inc.
Speakers:
Joe Agliozzo, CEO and Co-Founder, BetterPPC
Brad Geddes, Director of SEM, LocalLaunch.com

Clinics Track
Site Clinic
This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to gain more traffic from search engines. It repeats at twice on Day 4. Attend whatever session is most convenient!
Moderator:
Elisabeth Osmeloski, SEM Consultant
Speakers:
Jake Baillie, President, TrueLocal
Christine Churchill, President, KeyRelevance