The Premier Event for Search Engine Marketing & Optimization
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 February 27 - March 2, 2006 • Hilton New York • NYC

			
Event Hours:
Registration Hours
February 26: 5pm - 8pm (CONFERENCE & BOOTH PERSONNEL BADGE PICK-UP ONLY)
Feb 27: 7:30am - 5pm (Conf. Only)
Feb 28: 8am - 6:30pm (Conf. & Expo)
March 1: 8am - 6:30pm (Conf. & Expo)
March 2: 8am - 12:30pm (Conf. Only)
Conference Hours
February 27: 9am - 5:45pm
February 28: 9am - 5:30pm
March 1: 9am - 6:30pm
March 2: 9am - 1:45pm
Expo Hall Hours
February 28: 10:30am - 6:30pm
March 1: 10am - 4:00pm

Premier Plus Sponsors:
iProspect Search Engine Marketing

Verizon SuperPages

SES Car Sponsor:
ImLive
Premier Business Sponsor:
MSN Search
Premier Sponsors:
Bruce Clay Inc
GoECart
Google
InfoSearch Media
Lycos
Marchex
Spotlight Sponsor:
Ask Jeeves
Wi-Fi Lounge Sponsor:
Info.com
Event Public Relations:
PAN
Media Sponsors:
BtoB
DM News
WebmasterRadio.FM
WebProNews
Analyst Sponsor:

Official News Distribution Service:
Business Wire
VPO
Hosted By:
Search Engine Watch
ClickZ

CONFERENCE AT A GLANCE
See below for explanation of 4 STAR RATED!, NEW! & other notations
Sunday, February 26, 2006
5:00pm - 8:00pm Registration
CONFERENCE & BOOTH PERSONNEL BADGE PICK-UP ONLY
Monday, February 27, 2006
7:30am - 5:00pm Registration
8:00am - 9:00am Morning Coffee
9:00am - 9:45am Keynote:
Barry Diller, Chairman and Chief Executive Officer, IAC/InterActiveCorp
9:45am - 10:15am Break
Rooms / Tracks Fundamentals Track Stats & Research Track Vertical Search Track Advertising Track ClickZ Track  
10:15am - 11:45am Introduction To Search Engine Marketing
4 STAR RATED!

FOCUS: Both
SKILL: Basic
Searchonomics: Serious & Fun Stats
NEW!

FOCUS: Both
SKILL: Any
Vertical Creep Into Regular Search Results
4 STAR RATED!

FOCUS: Organic
SKILL: Advanced
Contextual Ads
4 STAR RATED!

FOCUS: Ads
SKILL: Advanced
Multichannel Metrics
11:45am - 1:00pm Networking Lunch (with Birds Of A Feather Seating available)
12:00pm - 12:45pm Lunch With The Google Engineers
1:00pm - 2:15pm Search Term Research & Targeting
4 STAR RATED!

FOCUS: Both
SKILL: Basic
The Search Landscape
NEW!

FOCUS: Both
SKILL: Advanced
No Session
Targeting Search Ads By Demographics & Behavior
4 STAR RATED!

FOCUS: Ads
SKILL: Advanced
Blogs, CGM and Buzz
NEW!

FOCUS: Ads
SKILL: Advanced
2:15pm - 2:45pm Break
2:45pm - 4:00pm Search Engine Friendly Design
4 STAR RATED!

FOCUS: Organic
SKILL: Basic
Searcher Behavior Research Update
4 STAR RATED!

FOCUS: Both
SKILL: Advanced
Podcast Search
4 STAR RATED!

FOCUS: Organic
SKILL: Advanced
Winning A Bid War
NEW!

FOCUS: Ads
SKILL: Advanced
Rich Media & Video Ads
NEW!

FOCUS: Ads
SKILL: Advanced
4:00pm - 4:30pm Afternoon Refreshment Break
4:30pm - 5:45pm Search Advertising 101
4 STAR RATED!

FOCUS: Ads
SKILL: Basic
Searcher Behavior Q&A;

ENDS @ 5PM
B2B Tactics
4 STAR RATED!

FOCUS: Both
SKILL: Any
Search Head Or Search Tail? Getting The Mix Right
4 STAR RATED!

FOCUS: Ads
SKILL: Advanced
Ads Beyond Search
NEW!

FOCUS: Ads
SKILL: Advanced
 
Tuesday, February 28, 2006
8:00am - 6:30pm Registration
8:00am - 9:00am Morning Coffee
Rooms / Tracks Fundamentals Track Advertising Track Issues Track News & Blogs Track Advanced Organic Track
9:00am - 10:15am Fun With Dynamic Web Sites

FOCUS: Organic
SKILL: Any
Creating Compelling Ads
4 STAR RATED!

FOCUS: Ads
SKILL: Any
Pundits On Search
NEW FORMAT!

FOCUS: Both
SKILL: Any
News Search SEO
4 STAR RATED!

FOCUS: Both
SKILL: Any
Sessions Begin At 10:15am
10:30am - 6:30pm Exhibit Hall Grand Opening
10:30am - 11:15am Morning Coffee Break in the Exhibit Hall
11:15am - 12:30pm Writing For Search Engines
4 STAR RATED!

FOCUS: Organic
SKILL: Basic
Landing Page Testing & Tuning
4 STAR RATED!

FOCUS: Ads
SKILL: Any
Auditing Paid Listings & Click Fraud Issues
4 STAR RATED!

FOCUS: Ads
SKILL: Any
Reputation Monitoring & Management
4 STAR RATED!

FOCUS: Both
SKILL: Any
Search Algorithm Research & Patents
4 STAR RATED!

FOCUS: Organic
SKILL: Advanced
12:30pm - 2:00pm Exhibit Hall Time & Networking Lunch (with Birds Of A Feather Seating available)
2:00pm - 3:15pm Link Building Basics
4 STAR RATED!

FOCUS: Organic
SKILL: Any
Search Ad Buyers Forum
4 STAR RATED!

FOCUS: Ads
SKILL: Advanced
Practical Copyright & Trademark Guidance for Webmasters and SEMs
NEW!

FOCUS: Both
SKILL: Any
Blog & Feed Search SEO
NEW!

FOCUS: Organic
SKILL: Any
Duplicate Content Issues
NEW!

FOCUS: Both
SKILL: Any
3:15pm - 4:00pm Afternoon Refreshment Break in the Exhibit Hall
4:00pm - 5:30pm Successful Site Architecture
4 STAR RATED!

FOCUS: Organic
SKILL: Any
Meet The Search Ad Vendors
NEW for NY!

FOCUS: Ads
SKILL: Advanced
Who's Watching Whom: Search & Privacy
Meet The Blog & Feed Search Engines
4 STAR RATED!

FOCUS: Both
SKILL: Any
Advanced Search Term Research
NEW for NY!

FOCUS: Both
SKILL: Advanced
5:30pm - 6:30pm Networking Cocktail Reception in the Exhibit Hall
 
Wednesday, March 1, 2006
8:00am - 6:30pm Registration
8:00am - 9:00am Morning Coffee
Rooms / Tracks Linking Track Retailer Track Agency & Branding Track In House Track Potpourri Track
9:00am - 10:15am Linking Strategies
4 STAR RATED!

FOCUS: Organic
SKILL: Advanced
Retailer SEM Tactics
NEW!

FOCUS: Both
SKILL: Any
Ad Agencies & Search
NEW!

FOCUS: Both
SKILL: Any
Big Site/Big Brand SEM
4 STAR RATED!

FOCUS: Both
SKILL: Any
My SEM Toolbox
4 STAR RATED!

FOCUS: Both
SKILL: Any
10:00am - 4:00pm Exhibit Hall
10:15am - 11:00am Morning Coffee Break in the Exhibit Hall
11:00am - 12:30pm Buying & Selling Links
4 STAR RATED!

FOCUS: Both
SKILL: Advanced
Retailer Forum
4 STAR RATED!

FOCUS: Both
SKILL: Any
Putting Search In The Ad Mix
NEW!

FOCUS: Both
SKILL: Any
Working As A Team
4 STAR RATED!

FOCUS: Both
SKILL: Any
SEM Via Communities, Wikipedia & Tagging
NEW For NY!

FOCUS: Organic
SKILL: Any
12:30pm - 2:00pm Exhibit Hall Time & Networking Lunch (with Birds Of A Feather Seating available)
2:00pm - 3:15pm Search Engine Q&A; On Links
NEW For NY!

FOCUS: Organic
SKILL: Any
Shopping Search Tactics
4 STAR RATED!

FOCUS: Both
SKILL: Any
Branding & Search
NEW!

FOCUS: Both
SKILL: Any
In House Forum
4 STAR RATED!

FOCUS: Both
SKILL: Any
Pimp My Site!
NEW For NY!

FOCUS: Organic
SKILL: Any
3:15pm - 4:00pm Afternoon Refreshment Break in the Exhibit Hall
4:00pm - 5:15pm Search Advertising: Now & Future
NEW!

FOCUS: Ads
SKILL: Any
Converting Visitors Into Buyers
4 STAR RATED!

FOCUS: Both
SKILL: Any
5:15pm - 5:30pm Interval
5:30pm - 6:30pm Evening Forum With Danny Sullivan
4 STAR RATED!

FOCUS: Both
SKILL: Any
 
Thursday, March 2, 2006
8:00am - 12:30pm Registration
8:00am - 9:00am Morning Coffee
Rooms / Tracks Local Track Measuring Track Organic Track Advertising Track Clinics Track
9:00am - 10:15am Local Search Marketing Tactics
4 STAR RATED!

FOCUS: Both
SKILL: Any
Measuring Success Overview
4 STAR RATED!

FOCUS: Both
SKILL: Any
Organic Listings Forum
4 STAR RATED!

FOCUS: Organic
SKILL: Advanced
Getting On Top In Paid Search
NEW!

FOCUS: Ads
SKILL: Advanced
Site Clinic
4 STAR RATED!

FOCUS: Organic
SKILL: Any
10:15am - 10:45am Morning Coffee Break
10:45am - 12:00pm Local Search Ads
4 STAR RATED!

FOCUS: Ads
SKILL: Any
Measuring Success Case Studies & Tactics
4 STAR RATED!

FOCUS: Both
SKILL: Any
Meet The Crawlers
4 STAR RATED!

FOCUS: Organic
SKILL: Any
Earning From Search & Contextual Ads
NEW For NY!

FOCUS: Ads
SKILL: Advanced
Link Building Clinic
4 STAR RATED!

FOCUS: Organic
SKILL: Any
12:00pm - 12:30pm Light Lunch Break
12:30pm - 1:45pm No Session
Search & Phone Calls
NEW!

FOCUS: Both
SKILL: Any
SEO Overkill
4 STAR RATED!

FOCUS: Organic
SKILL: Any
Ad Copy & Landing Page Clinic
4 STAR RATED!

FOCUS: Ads
SKILL: Any
Site Clinic
4 STAR RATED!

FOCUS: Organic
SKILL: Any


NOTATIONS GUIDE

4 STAR RATED sessions are those that were evaluated as good or excellent by attendees at previous conferences.

NEW! are sessions not previously held at Search Engine Strategies or which feature substantially new content or changes from any previous show.

FOCUS: Search engines have both "organic listings" that are generally free in nature and "paid listings." Sessions with an ORGANIC focus are designed for those who wish to do better in "natural" or "organic" listings. Sessions with a AD focus deal especially with paid ad listings. Also see the Session Planner page, which has itineraries for those specifically interested in sessions about organic or paid listings.

SKILL: BASIC sessions are especially suitable for those new to search engine marketing, though even advanced people might find them helpful. ADVANCED sessions are for those who already have some experience with search engine marketing. They are not designed for beginners. Also see the Session Planner page, which has itineraries for those who are basic versus advanced. ANY sessions are those suitable for any skill level. They generally feature some introductory presentations, with more advanced topics covered during Q&A.;


For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at (203) 662-2976.

For registration help or information, please email our Registration Department at registration@incisivemedia.com or call 212-457-7906.



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