The Premier Event for Search Engine Marketing & Optimization
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February 27 - March 2, 2006 • Hilton New York • NYC
Event Hours:
Registration Hours
February 26: 5pm - 8pm (CONFERENCE & BOOTH PERSONNEL BADGE PICK-UP ONLY)
Feb 27: 7:30am - 5pm (Conf. Only)
Feb 28: 8am - 6:30pm (Conf. & Expo)
March 1: 8am - 6:30pm (Conf. & Expo)
March 2: 8am - 12:30pm (Conf. Only) Conference Hours
February 27: 9am - 5:45pm
February 28: 9am - 5:30pm
March 1: 9am - 6:30pm
March 2: 9am - 1:45pm Expo Hall Hours
February 28: 10:30am - 6:30pm
March 1: 10am - 4:00pm
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Agenda* - Tuesday, February 28, 2006 Day 2 - Conference & Exhibit Hall Exhibit Hall Hours: 10:30am - 6:30pm
8:00am - 6:30pm
Registration
9:00am - 10:15am
Attendees may choose to attend one of the four sessions offered during this time.
Fundamentals Track Fun With Dynamic Web Sites
Web pages or product listings stored in a database or a dynamic page assembly system can be "invisible" to crawler-based search engines. Discover solutions to this problem and the other unique issues that need to be considered by those running dynamic web sites. In addition, discover why dynamic sites needn't be a problem but a benefit when dealing with search engines. Moderator: Detlev Johnson, VP, Director of Consulting, Position Technologies Speakers: Jake Baillie, President, TrueLocal Laura Thieme, President and Founder, Bizresearch
Advertising Track Creating Compelling Ads
Getting clicks on your paid listings can be a challenge. You need to compel the consumer to click through, yet your ad must also comply with editorial standards controlling what you can say and even the punctuation you can use. You also want the RIGHT type of click. Choose your words poorly, and the wrong audience will come, costing you money and offering no hope of conversion. This session looks at ways to get the right clicks. NOTE: The session is designed for those who are already familiar with how paid placement works. If you are new, be sure to have attended Search Advertising 101 on Day 1. Moderator: Rebecca Lieb, Executive Editor, the ClickZ Network Speakers: Darren Kuhn, Group Account Director, Resolution Media Phil Stelter, Director of Business Development, Range Online Media
News & Blogs Track News Search SEO
News search engines offer a great way to receive targeted traffic related to breaking topics or to help with a public relations launch. In this session, how to make use of press releases and news content to tap into the power of news search. Moderator: Chris Sherman, Executive Editor, SearchEngineWatch.com Speakers: Nan Dawkins, Partner, RedBoots Consulting Sally Falkow, President, Expansion Plus Inc. Greg Jarboe, President and Co-Founder, SEO-PR
10:30am - 11:15am
Exhibit Hall Grand Opening & Morning Coffee Break in the Exhibit Hall
11:15am - 12:30pm
Attendees may choose to attend one of the five sessions offered during this time.
Fundamentals Track Writing For Search Engines
To please search engines, you need to be using the keywords you want to be found for. However, you also need to write in a way that pleases human visitors. Learn how to do both, a winning combination that brings you visitors and converts them into customers. Toward the end of the session, volunteers from the audience will have their sites reviewed to see how copy could be better crafted to please search engine ranking algorithms as well as human visitors, as time allows. Moderator: Jennifer Laycock, Editor-in-Chief, Search Engine Guide Speakers: Heather Lloyd-Martin, President, North American Division, SuccessWorks International Jill Whalen, Owner, High Rankings
Advertising Track Landing Page Testing & Tuning
Getting someone to click on your search ad is only half the battle. Once visitors arrive, the landing pages you display to them are a crucial component in converting them into buyers. This session looks at ways to test and tweak your landing pages to get that conversion. NOTE: The session is designed for those who are already familiar with how paid placement works. If you are new, be sure to have attended Search Advertising 101 on Day 1. Moderator: Allan Dick, General Manager, Vintage Tub & Bath Speakers: Tim Ash, President, Site Tuners Scott Miller, CEO, Vertster James Roche, Co-CEO, Offermatica
Issues Track Auditing Paid Listings & Click Fraud Issues
Did you really get that much traffic from paid listings last month or is something funny going on? Reviewing your paid traffic is an essential task any serious search engine marketer should undertake. Discover how to spot abnormalities and follow-up with search engines if you suspect a competitor or someone else is creating clicks just to drive up your costs. Also discover the proactive things paid listing providers already do to protect advertisers. Moderator: Jeffrey K. Rohrs, President, Optiem, LLC Speakers: Greg Boser, President, WebGuerrilla LLC Shuman Ghosemajumder, Business Product Manager, Google Adam L. Penenberg, Author, Assistant Professor & Assistant Director, Business & Economic Reporting, New York University John Slade, Director, Product Management, Yahoo! Search Marketing Jessie Stricchiola, Founder, Alchemist Media Inc.
News & Blogs Track Reputation Monitoring & Management
Good news! When someone searches for your company by name, you'll probably be listed in the top results. But you won't be alone. And the bad news is, some of those other listings may be negative about your company or service. Knowing what your reputation is crucial when millions rely on the opinions of search engines each day. In this session, how to stay on top of what people are saying about you on the web via search. It also covers how you can influence paid and unpaid listings to ensure the right message about your company is getting out, especially if others are employing them to hurt your image. Moderator: Rebecca Lieb, Executive Editor, the ClickZ Network Speakers: Andy Beal, President & CEO, Fortune Interactive Nan Dawkins, Partner, RedBoots Consulting Rob Garner, Search Marketing Strategist, Agency.com Rob Key, CEO, Converseon
Advanced Track Search Algorithm Research
This session looks at papers and patents published by major search engines and others in an effort to help site owners understand some of the academics behind how search engines find and rank web pages, along with tips on how they might best act on released information. Moderator: Detlev Johnson, VP, Director of Consulting, Position Technologies Speakers: Rand Fishkin, CEO, SEOmoz.org Jon Glick, Senior Director of Product Search and Comparison Shopping, Become.com Bill Slawski, President, SEO by the Sea, Inc.
12:30pm - 2:00pm
Networking Lunch - Birds of a Feather Seating Available
Bird Of A Feather Tables: Looking to meet those with common interests, such as people who work with non-profit sites, retailing sites, who are in the B2B space or those who run SEM firms? The Birds Of A Feather tables at the networking lunch offer an opportunity for this. Some tables are premarked with networking areas of interest. Just grab a seat, and you'll be among kindred spirits. Did we miss a topic? Sit at any unmarked table, then use the provided materials to set up your own birds of a feather area.
2:00pm - 3:15pm
Attendees may choose to attend one of the five sessions offered during this time.
Advertising Track Search Ad Buyers Forum
What's new in the world of paid listings and other search advertising programs? Get an update from our panel of ad buyers, with plenty of time for Q&A; and audience participation in sharing tips, concern and solutions. NOTE: This session is designed for those experienced in buying search engine advertising. If you are new to search advertising, be sure to have attended Search Advertising 101 on Day 1. Moderator: Dana Todd, Founding Partner, SiteLab International, Inc. Speakers: Misty Locke, President & Co-Founder, Range Online Media Brian Mark, CTO, Toolbarn.com Michael Sack, Executive Vice President & Chief Technology Officer, Inceptor Joshua Stylman, Managing Partner, Reprise Media
Issues Track Practical Copyright & Trademark Guidance for Webmasters and SEMs
Your competitor is bidding on your trademarked name. Some splogger is profiting off of your copyrighted work via RSS ("really simple stealing"). And now image search has enabled the proverbial "kid in his basement" to rip off your high-end web designs. What's a law abiding netizen to do? Come find out from our panel of experts in this highly interactive session. Moderator: Jeffrey K. Rohrs, President, Optiem, LLC Speakers: David M Adler, Esq., David M. Adler, Esq. & Associates Peter D. Raymond, Partner, Reed Smith Deborah A. Wilcox, Partner, Baker & Hostetler
Advanced Track Duplicate Content Issues
More and more site owners are getting concerned that they might get penalized accidentally or overtly because of duplicate content. If you run mirror sites, will search engines ban you? If you have listings that are similar in nature, is that an issue? What happens if you syndicate content through RSS and feeds. Will other sites be considered the "real" site and rob you of a rightful place in the search results? This session looks at the issues and explores solutions. Moderator: Danny Sullivan, Editor, SearchEngineWatch.com Speakers: Jake Baillie, President, TrueLocal Matt Cutts, Software Engineer, Google Inc. Anne Kennedy, Managing Partner, Beyond Ink Rajat Mukherjee, Director of Product Management, Yahoo! Shari Thurow, Webmaster/Marketing Director, GrantasticDesigns.com
3:15pm - 4:00pm
Afternoon Refreshment Break in the Exhibit Hall
4:00pm - 5:30pm
Attendees may choose to attend one of the four sessions offered during this time.
Fundamentals Track Successful Site Architecture
Learn to successfully architect your site for search engines and how specific page elements and design technologies may impact your ability to gain good organic listings. Covers topics such as directory and file structure, server-side includes (SSIs), 404 error trapping, JavaScript, robots.txt use, frames, secure area usage, and much more. Toward the end of the session, volunteers from the audience will have their sites examined to see how changes could be made to their site architecture and design to increase search engine traffic, as time allows It's highly recommended for those new to search engine marketing to have previously attended the "Search Engine Friendly Design" session on Day 1. Moderator: Barbara C. Coll, CEO, WebMama.com Inc. Speakers: Matthew Bailey, The Web Site Accessibility Blog Derrick Wheeler, Director Search Optimization, Digital Impact, Inc.
Advertising Track Meet The Search Ad Vendors
Representatives from major search engines that sell paid listings and other search advertising discuss new aspects to their programs and answer questions in general from the audience. Moderator: Chris Sherman, Executive Editor, SearchEngineWatch.com Speakers: Dan Boberg, Senior Director, Strategic Alliances, Yahoo! Search Marketing James Speer, VP Marketing and Products, IAC Advertising Solutions, Ask Jeeves Doug Stotland, Group Product Manager, adCenter, MSN Search Katie Vijungco, Manager, AdWords, Google, Inc.
Issues Track Who's Watching Whom: Search & Privacy
Over the past year, search engines have rolled out or enhanced personalized search and search history features. new search behavioral targeting systems are also developing. Add to that a recent US Department Of Justice request for search query data, and you've got growing search privacy worries. In this session, a lively discussion of the data search engines collect when you conduct a search, how such data is/should be handled, whether the government has any right to subpoena it and other issues. Moderator: Jeffrey K. Rohrs, President, Optiem, LLC Speakers: Ramez Naam, Group Program Manager, MSN Search Sherwin Siy, IPIOP Staff Counsel, EPIC Danny Sullivan, Editor, SearchEngineWatch.com Tim Wu, Professor, Columbia Law School
Advanced Track Advanced Search Term Research Tools
In this session, we go beyond the basics of gathering terms to target and explore techniques of winnowing out the winners through further research and testing. The session also explores tools that make it easier to project traffic, research seasonally-related terms, understand terms sending your competitors traffic and and better spot up-and-coming terms in a particular industry. Those not familiar with search term research should have attended the Search Term Research session on Day 1 before coming to this. Moderator: Rebecca Lieb, Executive Editor, the ClickZ Network Speakers: Christine Churchill, President, KeyRelevance John Haney, CTO, BeyondROI Shaun Ryan, CEO, SLI Systems Lori Weiman, Director, KeywordMax
For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at (203) 662-2976.
For registration help or information, please email our Registration Department at registration@incisivemedia.com or call 212-457-7906.
