The Premier Event for Search Engine Marketing & Optimization
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February 27 - March 2, 2006 • Hilton New York • NYC
Event Hours:
Registration Hours
February 26: 5pm - 8pm (CONFERENCE & BOOTH PERSONNEL BADGE PICK-UP ONLY)
Feb 27: 7:30am - 5pm (Conf. Only)
Feb 28: 8am - 6:30pm (Conf. & Expo)
March 1: 8am - 6:30pm (Conf. & Expo)
March 2: 8am - 12:30pm (Conf. Only) Conference Hours
February 27: 9am - 5:45pm
February 28: 9am - 5:30pm
March 1: 9am - 6:30pm
March 2: 9am - 1:45pm Expo Hall Hours
February 28: 10:30am - 6:30pm
March 1: 10am - 4:00pm
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Agenda* - Wednesday, March 1, 2006 Day 3 - Conference & Exhibit Hall Exhibit Hall Hours: 10:00am - 4:00pm
8:00am - 6:30pm
Registration
8:00am - 9:00am
Morning Coffee
9:00am - 10:15am
Attendees may choose to attend one of the five sessions offered during this time.
Linking Track Linking Strategies
How far is too far in optimizing your internal link structure? If you operate a network of sites, can natural interlinking be perceived as link spam? How should you handle affiliate links? Advanced linking issues like these and more will be explored during this session. This session is designed for experienced marketers. Beginners should only attend if they've gone through the Link Building Basics session earlier in the conference. Moderator: Detlev Johnson, VP, Director of Consulting, Position Technologies Speakers: Chris Boggs, Director of Online Marketing, G3 Group Greg Boser, President, WebGuerrilla LLC Mike Grehan, CEO, Smart Interactive Debra Mastaler, Owner, Alliance-Link.com Eric Ward, CEO, EricWard.com
Retailer Track Retailer SEM Tactics
Doing retail online? In this session, we look at search marketing tactics especially useful to your particular needs. Are there smaller retail-oriented search engines and marketplaces you are missing? Is your ad copy doing the retail sales pitch the right way? Are there particular data feed or market research tips you're overlooking. We'll explore in this panel. Remember, Shopping Search is covered in a separate session at the end of the day. Moderator: Allan Dick, General Manager, Vintage Tub & Bath Speakers: Brian Mark, CTO, Toolbarn.com Shane Wagg, Director of Marketing, Rugman.com David Wauters, Director of Marketing, Bare Necessities
Agency & Branding Track Ad Agencies & Search
As search continues to get hot, are ad agencies missing out on one of the most important online advertising venues going? Some ad agencies are now acquiring SEM firms to enlarge their portfolio of services. Others continue to outsource. Some may still not tap into search at all. This session explores what agencies may need to consider as the search space grows and how to ensure they aren't falling behind. Moderator: Chris Sherman, Executive Editor, SearchEngineWatch.com Speakers: Rohit Bhargava, Vice President, Ogilvy Public Relations Worldwide Rob Griffin, Director of US Search, Media Contacts Alan Osetek, EVP of Integration, Isobar David Roth, Director of Search Marketing, Carat Fusion
In House Track Big Site/Big Brand SEM
How do you cope with search marketing for a company with tens of divisions, hundreds of products, thousands of web pages and seemingly no way to bring order to the chaos? Do you centralize all search marketing activities? Where do you begin with the SEO process? This panel looks at problems and solutions unique to those running big sites or from big companies and brands. Moderator: Barbara C. Coll, CEO, WebMama.com Inc. Speakers: Corey Carrillo, Communications & Embedded Internet Marketing, Intel Corp. Bill Hunt, Search Effectiveness Team Lead, ibm.com, Sales & Distribution Mike Moran, Distinguished Engineer and Manager of Site Architecture, IBM Marshall D. Simmonds, Chief Search Strategist, New York Times / About.com
Attendees may choose to attend one of the five sessions offered during this time.
Linking Track Buying & Selling Links
Links have been bought and sold to generate traffic even before search engines made significant use of them to influence rankings. Nevertheless, today some buy in hopes of getting improved rankings. Meanwhile, some purchases could result in search engine losses, if a search engine deems a link network to be a spamming attempt. This session examines how links are bought and sold with strategies on how to stay out of trouble. This session is designed for experienced marketers. Beginners should only attend if they've gone through the Link Building Basics session earlier in the conference. Moderator: Detlev Johnson, VP, Director of Consulting, Position Technologies Speakers: Thomas Bindl, CEO, Quisma Greg Boser, President, WebGuerrilla LLC Patrick Gavin, President, Text Link Ads Inc. Debra Mastaler, Owner, Alliance-Link.com Eric Ward, CEO, EricWard.com
Retailer Track Retailer Forum
This is a PowerPoint-free zone! Rather than presentations, we've got a panel of online retailers to take questions and provide answers specifically about the intersection of retailing and search marketing. Moderator: Allan Dick, General Manager, Vintage Tub & Bath Speakers: Jared Blank, Senior Director, E-Commerce Marketing, Tommy Hilfiger Carol Steinberg, Director of marketing & Business Development, QVC Shane Wagg, Director of Marketing, Rugman.com Janice Yablonski, Manager of eCommerce, The Metropolitan Museum of Art
Agency & Branding Track Putting Search Into The Ad Mix
Search engine marketing should be considered as an essential part of any overall marketing campaign, online and off. In this session, we look at successes from considering search from the very beginning, failures that result if this is not done and how other marketing can also help search. Moderator: Danny Sullivan, Editor, SearchEngineWatch.com Speakers: Ron Belanger, Senior Director of Global Advertiser Strategy and Development, Yahoo! Search Marketing Chris Copeland, Partner, Managing Director, Outrider Search Marketing Jonathan Mendez, Director of eMarketing, DigitalGrit David Roth, Director of Search Marketing, Carat Fusion
Potpourri Track SEM Via Communities, Wikipedia & Tagging
Community-built web sites, the popular Wikipedia and new sites allowing content being shared through "tagging" can be a great way to tap into links and search-driven traffic. This session looks at some services and strategies to tap into them in an appropriate manner. Moderator: Rebecca Lieb, Executive Editor, the ClickZ Network Speakers: Andy Hagans, Strategist, Text Link Ads Jeff Watts, Search & Community Manager, National Instruments Nick Wilson, Owner, Performancing LLC
12:30pm - 2:00pm
Exhibit Hall Time & Networking Lunch - Birds of a Feather Seating Available Bird Of A Feather Tables: Looking to meet those with common interests, such as people who work with non-profit sites, retailing sites, who are in the B2B space or those who run SEM firms? The Birds Of A Feather tables at the networking lunch offer an opportunity for this. Some tables are premarked with networking areas of interest. Just grab a seat, and you'll be among kindred spirits. Did we miss a topic? Sit at any unmarked table, then use the provided materials to set up your own birds of a feather area.
2:00pm - 3:15pm
Attendees may choose to attend one of the five sessions offered during this time.
Linking Track Search Engine Q&A; On Links
Have questions about links? In this session, search engine representatives provide answers to the audience. Be sure to have prepared yourself by attending other link-oriented session on Day 1 and Day 2. Moderator: Detlev Johnson, VP, Director of Consulting, Position Technologies Speakers: Aaron D'Souza, Software Engineer, Google Inc. Kashual Kurapati, Senior Search Product Manager, Ask Jeeves Tim Mayer, Director of Product Management, Yahoo! Ramez Naam, Group Program Manager, MSN Search
Potpourri Track Pimp My Site!
In the spirit of MTV's Pimp My Ride, this session shows how one or two sites have been transformed from having no search engine visibility to making heads turn. In this Episode, our crack team helps a New Orleans based confetti & party favor company get their business back on track after being devastated by Hurricane Katrina. Moderator: Elisabeth Osmeloski, SEM Consultant Speakers: Todd Friesen, Director of Search Engine Optimization, Range Online Media Dax Herrera, WebGuerrilla LLC Ronee Holmes, Flutter Fetti Jennifer Laycock, Editor-in-Chief, Search Engine Guide Heather Lloyd-Martin, President, North American Division, SuccessWorks International
3:15pm - 4:00pm
Afternoon Refreshment Break in the Exhibit Hall
4:00pm - 5:15pm
Attendees may choose to attend one of the two sessions offered during this time.
Converting Visitors Into Buyers
Getting visitors to your web site is only half the battle. To be victorious, you need them to convert into customers by making purchases, signing up for services or fulfilling whatever are your goals. Learn about making this conversion. The latter part of the session takes volunteers from the audience and examines their web sites live to provide general feedback about changing them to improve visitor conversion. Moderator: Rebecca Lieb, Executive Editor, the ClickZ Network Speakers: Bryan Eisenberg, Co-Founder and CPO (Chief Persuasion Officer), Future Now, Inc. Michael Sack, Executive Vice President & Chief Technology Officer, Inceptor
5:15pm - 5:30pm
Interval
5:30pm - 6:30pm
Evening Forum With Danny Sullivan
The audience is the panel for this session, which lets those in the search engine marketing industry share thoughts, knowledge and ideas among themselves. The session is moderated by Search Engine Watch editor Danny Sullivan, and the audience sets the agenda. Moderator: Danny Sullivan, Editor, SearchEngineWatch.com
For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at (203) 662-2976.
For registration help or information, please email our Registration Department at registration@incisivemedia.com or call 212-457-7906.
