Alan Osetek
EVP of Integration
Isobar
As Carat/Isobar's EVP of Integration, Alan leads the ongoing development and execution of Isobar's strategy, corporate development, and cross-unit integration. Alan focuses on continuing to align Isobars clients' business objectives with the seamless delivery of Isobar's wide range of services.
He is responsible for ensuring that all Isobar North American interactive and direct marketing service practices work together effectively across capabilities and time zones to achieve excellence for their clients. His strength in seeing "the big picture" has played a pivotal role in Isobar's recent services expansion. Alan was responsible for two recent Isobar acquisitions – Molecular (www.molecular.com) and iProspect (www.iprospect.com). These respective technology consulting and search engine marketing agencies are now being integrated into the Isobar holding company at the direction and guidance of Alan.
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