Bob Carilli
Director of Search Engine Marketing
Argus Interactive
Shortly after receiving a BS Degree in Television, Film and New Media Production, Bob secured a position working as a Producer in the burgeoning Internet Industry. Over the past ten years, he has conceived, managed and marketed projects both large and small, ranging in budget from a couple of thousand dollars to several million.
Search Engine Marketing has always been an element of what Bob does and it has moved to the forefront in recent years. For the past five years, he has been working client-side full time and as a consultant for companies like GoEcuador.com, TEMA Contemporary Furniture, USA Real Estate License and Kelley Blue Book.
Bob recently joined the Executive Team at Argus Interactive as the Director of Search Engine Marketing. Their SEM Services include paid search strategy and management, as well as Search Engine Optimization. Some of their clients are Cedars Sinai Medical Center, New Horizons Computer Learning Centers, Murad, Lowfares.com and Walter Foster Publishing.
Bob spent his early career working at agency-structured companies where he was billed out on projects to clients like AT&T;, John Hancock, IBM, Lipton, Travelocity and Pfizer to name a few. He was one of the producers on AT&T;'s 1996 Olympic Games Interactive Initiative, which was the top commercial Olympic Internet site and advertising campaign for the 1996 Atlanta Games. The initiative was the recipient of numerous industry awards and press recognition, including two 1996 CASIE awards, a 1996 Mar.com award, and a 1997 ADDY Award. He also lead the team that built John Hancock's first Website in 1996.
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