SES Search Engine Marketing (SEM/SEO) Training
This training event has been postponed to coincide with SES London.
It will take place on Friday, 19 February, 2010.
| 7:30am-8:00am | Coffee & Registration | |
| 8:00am-12:00pm | Essentials of a Successful SEO Project (Part 1) | Introduction to Mobile Marketing & Mobile SEO |
| 12:00pm-1:00pm | Lunch Break | |
| 1:00pm-5:00pm | Essentials of a Successful SEO Project (Part 2) | Social Media & SEO Synergies Workshop |
These workshops provide the practices, applications, and hands-on exposure you need to become (and remain!) a top performer in your field. This in-depth training in a small class setting ensures that your instructor is accessible for informal one-on-one or small group discussions. Whether you are a consultant, site designer, website owner, or in-house marketing professional, this is an opportunity to experience firsthand the latest developments in search engine strategy. Regardless where you are in the SEO & SEM process, you will leave these intensive workshops with the necessary skills to improve your business results and take your search engine marketing to another level.
| Time: | Part 1 - 8:00am-12:00pm, Part 2 - 1:00pm-5:00pm |
| Instructors: | Andy Atkins-Krüger, WebCertain Global Ltd & Dixon Jones, Receptional LTD |
| Description: | Whilst search engine optimisation (SEO) accounts for only 20% of a company's search marketing efforts, over 50% of all traffic from search is organic. A good approach to SEO can deliver spectacular results for marketing teams that can tame the company website. This intensive training day will help you understand how to harness the power of the search engines, using sound marketing principals that fit in with today's joined up marketing strategies. Professional and ethical SEO requires a solid understanding of marketing and basic mathematical principals, with the route map and tools to understand how to generate the best possible traffic for your website from the search engines. Learn in one day all of the key elements you need to know for a successful search engine optimization (SEO) project from two of the leading UK-based practitioners. The training day has core and optional elements, allowing SEO practitioners of all levels and skill sets to investigate the areas of SEO most important to their organization. |
| Who should attend? | SEO Practitioners |
| Agenda/What will I learn? |
Objective Setting - All Participants
What Constitutes Good Site Architecture for SEO - All Participants
Goal Review and Arguing Your Business Case- All Participants |
| About the Instructors |
Andy is a trained linguist with 20 years of international marketing experience, having worked with major brand leaders in advertising and public relations on five continents. In 1997 he discovered SEO and a couple of years later, paid search. As the marketing manager of Portakabin, Andy was responsible for promoting the company throughout Europe in the late '90s and needed a multilingual SEO solution. The result was the business now known as WebCertain, which Andy later acquired; he became managing director in 2002. WebCertain has been operating search marketing campaigns for over 10 years and is one of few agencies that only deal with international campaigns; the company doesn't deal in English-only projects. Following Andy's experience in multi-country PR campaigns, WebCertain centralizes campaigns in many languages and employs a team of native speakers that covers all major European and Scandinavian languages; Hebrew and Arabic for the Middle East; and Japanese, Mandarin, and Korean for the Far East. Dixon Jones has been a speaker at SES conferences since 2002 and is the managing director of Receptional LTD. His company provides a tailored Internet marketing consultancy for many U.K. organizations, including Nokia, Daily Mail Group, and MoneyCorp. Receptional formed in 1999 when a large London property asked Dixon to look at why no serious prospects were looking at its website. Since then, one in three occupants in the large Mayfair property found a temporary home via the Internet — clearly a dramatic turnaround. Dixon has spoken internationally about the importance of online link development for six years. He's also a moderator on Webmasterworld, covering the Microsoft and "Tracking & Logging" forums. |
Andy Atkins-Krüger
Dixon JonesIntroduction to Mobile Marketing & Mobile SEO
| Time: | 8:00am-12:00pm |
| Instructor: | Cindy Krum, Rank-Mobile |
| Description: | In this 4 hour training session, attendees will learn basic mobile marketing strategies that are attracting mobile traffic today. The session will focus on mobile SEO, but will also touch on driving traffic and conversions with mobile applications, text messaging and mobile email. You will learn what you need to know to develop, launch and track a mobile marketing strategy. Students are welcome to bring their laptops to this session. Wireless access will be provided. |
| Who should attend? | This program is intended for mobile and traditional SEO/SEM consultants, site designers, developers, in-house search engine marketing specialists, agency representatives and Internet consulting professionals who want to make the most of the opportunity search engines offer. |
| What will I learn? |
After attending this workshop, you will be able to:
What is Mobile Marketing & Mobile SEO?
What are the Tenants of a Good Mobile Marketing Strategy?
How do you Develop a Mobile SEO Strategy
How do you Develop a Text Messaging Strategy?
How do you Develop a Mobile Couponing & Email Strategy?
What is the Future for Mobile Marketing?
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| About the Instructor |
Cindy Krum is passionate about bringing creative online marketing solutions to Rank-Mobile clients, working with them to develop high-level mobile and international marketing strategies. Cindy speaks at national and international trade events about mobile web marketing, social network marketing, and international SEO. She writes for industry publications and has been quoted in PC World, Internet Retailer, TechWorld, Direct Magazine, and Search Marketing Standard. She served as the co-chair of the SEMPO emerging technologies mobile web task force and is an active member of the search community. |
Cindy KrumSocial Media & SEO Synergies Workshop
| Time: | 1:00pm-5:00pm |
| Instructor: | Lee Odden, TopRank Online Marketing |
| Description: | The intersection of social media and search engine optimization provides numerous benefits including the ability to grow social networks via search based discovery as well as leveraging social channels for content promotion and link building. Effective social media interactions result in content that can be optimized for search giving those companies a competitive advantage in achieving better search visibility. This intensive, 1/2 day workshop will help companies better understand the social web and how a combination of social media and search engine optimization can help increase awareness, better connect with customers and grow sales. The SEO and Social Media Workshop includes social media strategy development including audience profiles, identifying practical objectives, tactics, tools and measuring success. Numerous case studies and specific guidance on a mix of social media marketing tools ranging from blogging to social networking to marketing with Twitter are covered with practical exercises to reinforce key principles. |
| Who should attend? |
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| Benefits/What will I learn? |
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| Agenda |
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| About the Instructor |
Lee Odden (@leeodden) is the CEO of TopRank Online Marketing, a digital marketing and public relations firm specializing in strategic Internet marketing consulting, training, and implementation services, including online PR, SEM, and social media marketing. A veteran Internet marketer, Odden has consulted for clients such as HP, McKesson, Northwest Airlines, PRWeb, and the national PRSA. Odden is one of 25 online marketing experts featured in "Online Marketing Heroes" published by Wiley, and has been cited for his search and social media marketing expertise by The Economist, U.S. News, and Fortune Magazine. As an active thought leader in the search marketing industry, he contributes to top industry publications such as Mashable, iMedia Connection, and MediaPost. A sought-after marketing and PR industry speaker, Odden conducts seminars for companies and regularly presents at Search Engine Strategies, WebmasterWorld Pubcon, OMMA, and the Media Relations Summit. He is active in the industry as the chair of the DMA social media advisory council, board member on the DMA search engine marketing council, and board advisor for Search Engine Strategies. |
Lee Odden
Training NYC, Nov 09
Training Chicago, Dec 09
& Partnered Training
SES Berlin, Nov 09
SES Chicago, Dec 09
SES London, Feb 10
SES New York, Mar 10
Marketing Manager/Director
Supervisor
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
Associate/Assistant
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
IT/Web:
Executive Director, IT
Webmaster
Web Developer
Web Designer
IT Project Manager
