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Tuesday, 22 November, 2011
Executive address: eCommerce lead generation and search marketing overview
Marcelo Wesseler, Head of E-Commerce Asia, RS-Component
Getting ROI from SEM
Barry Lloyd, President & CEO, Webcertain Asia Ltd
Integrated marketing: Myth or reality
Mandeep Grover, Regional Marketing Director, Asia-Pacific, Johnson & Johnson Medical
Managing search and social media marketing in regulated industries
David Garceran Nieuwenburg, Head of Web Marketing, Hong Kong Jockey Club
Online audience measurement: From panel measurement to website analytics
Joe Nguyen, Vice President, South East Asia, comScore
SEM for smartphone and tablet devices
Adrian Tan, Digital Marketing Manager, clickTRUE
SEO: A beginner's guide
Rajitha Dahanayake, Chief Executive Officer, eMarketingEye
Sean Rezel, Head, Digital Marketing, JigoCity
Shei Wah Tan, Online Manager, South East Asia and India, Michael Page
Social analytics
Kelly Choo, Co-founder,Vice President of Business Development & Strategy, Brandtology
Hari Shankar, Director, Performics
Social media best practice
Blanca Menchaca, Director, Performance Marketing and Social Media, Wego.com
Enrique Pinilla, eHub Head, APAC, 3M
The big 3: Search, social and display in 2012
Kate Clough, Regional Media Director - Asia Pacific, MRM Worldwide
Cindy Deng, Senior Director and General Manager of Search Business Operations, APAC, Yahoo!
Arun Kumar, Head of Digital APAC, IPG Mediabrands
Wednesday, 23 November, 2011
A-Z of an e-commerce website
Jurik Auer, Manager, Online Sales, Marketing
Omri Bril, CEO and Founder, Podium Advertising
David McLean, Head of Search, Skyscanner
B2B Social media marketing panel
Anol Bhattacharya, Consultant, GetIT
Adrian Tan, Digital Planning Director, BBDO/ Proximity
Display 2.0: Retargeting and remarketing
Vikas Gulati, Vice President, Marketing & Business Development, Asia Pacific, Sprice
Jonathan Tilbury, Regional Director, ValueClick
Andrew Tu, Vice President, Business Development Asia-Pacific, Brandscreen
Innovation in mobile advertising
Monappa Nalyanda, Head of Digital Marketing, Citibank
KFC: A social crisis management case study
Jean-Marc Thomas, Director of Search, Neo@Ogilvy
Maximizing your digital marketing mix through integrated marketing
You-Teck Lam, Consultant, ZOIBOX
No-frills search marketing
Eddie Choi, SES Advisory Board & Founding Partner, Frontiers Digital
Online customer engagement
Cuneyt Uysal, Regional Manager, Southeast Asia, Sitecore
Optimizing for the Youtube search engine
Ricky Baizas, Digital Marketing Executive, Philippines, Nestlé
Search in a social world
Lydia Ng, Digital Marketing Search Lead, Singtel
Kelvin Quee, Head of Partnerships, Jamiq
SEO: A veteran's tool box
Mark Kum, Search Strategist, New Media Marketing Division, EC21.com
Richard Mabey, Managing Director, The Egg
The art of content marketing
Sarah Whyte, Digital Marketing Manager, Tourism Queensland
Using LinkedIn groups to generate B2B sales leads
Tom Skotidas, Founder and Director, Skotidas
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