SES Singapore 2011 Agenda
Tuesday, 22 November - Day 1
| 8:00-09:00 | Registration | |
| 9:00-9:40 | Opening address: Search and the connected consumer | |
| 9:40-10:30 | Keynote panel: Managing search and social media marketing in regulated industries | |
| 10:30-10:50 | Morning break | |
| Track 1: Fundamentals | Track 2: Hot Topics | |
| 10:50-11:40 | Getting ROI from SEM | Social analytics |
| 11:40-12:30 | SEO: A beginner's guide | Proven strategies and tactics for advanced paid search |
| 12:30-13:10 | Executive address: eCommerce lead generation and search marketing overview | |
| 13:10-14:10 | Networking lunch | |
| 14:10-14:50 | Special address: Digital transformation | |
| 14:50-15:30 | Online audience measurement: From panel measurement to website analytics | Building brands in a searchable social world |
| 15:30-16:20 | Social media best practice | The big 3: Search, social and display in 2012 |
| 16:20-16:40 | Afternoon break | |
| 16:40-17:20 | Integrated marketing: Myth or reality | |
| 17:20-18:10 | Executive panel: SEM for smartphone and tablet devices | |
| 18:10 | Cocktail reception | |
Wednesday, 23 November - Day 2
| 08:50-9:00 | Opening remarks | |
| 9:00-9:40 | Keynote case study: The art of content marketing | |
| 9:40-10:20 | Executive address: Maximizing your digital marketing mix through integrated marketing | |
| 10:20-10:40 | Morning break | |
| Track 1: Fundamentals | Track 2: Hot Topics | |
| 10:40-11:20 | Optimizing for the Youtube search engine | Online customer engagement |
| 11:20-12:00 | Intention marketing: Search and social |
SEO: A veteran’s tool box |
| 12:00-12:40 | KFC: A social crisis management case study |
Using LinkedIn groups to generate B2B sales leads |
| 12:40-13:40 | Networking lunch | |
| 13:40-14:30 | A-Z of an E-Commerce Website | Search in a social world |
| 14:30-15:10 | No-frills search marketing | Using social media conversations and statistical analysis to maximize your community ROI |
| 15:10-15:30 | Afternoon break | |
| 15:30-16:20 | Innovation in Mobile advertising | Display 2.0: Retargeting and remarketing |
| 16:20-17:10 | B2B Social media marketing panel | |
| 17:15 | Conference wrap-up | |
Past SES Events in Asia
SES Shanghai 2011 »
SES Hong Kong 2010 »
SES Accelerator, Feb 9
SES London, Feb 20-24
SES NYC, Mar 19-23
SES Toronto, Jun 11-13
SES San Fran, Aug 13-17
SES Shanghai 2011 »
SES Hong Kong 2010 »
SES Accelerator, Feb 9
SES London, Feb 20-24
SES NYC, Mar 19-23
SES Toronto, Jun 11-13
SES San Fran, Aug 13-17
Who should attend?
Marketing Team:
Marketing Manager/Director
Supervisor
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
Associate/Assistant
Marketing Manager/Director
Supervisor
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
Associate/Assistant
C-Level:
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
IT/Web:
Executive Director, IT
Webmaster
Web Developer
Web Designer
IT Project Manager
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
IT/Web:
Executive Director, IT
Webmaster
Web Developer
Web Designer
IT Project Manager
