Bon'A Parte is a Danish mail order company and was founded in 1987. We design and sell clothes/fashion to women, men and Kids in the five European countries: Denmark, Holland, Sweden, Germany and Switzerland. The German group Neckermann/Versand owns us.

Bon'A Parte has its own professional team of designers who work out all the clothing collections. Each season - spring and fall - we send out printed catalogues to all customers with the new collections. The customers can order products by mail or phone.

But they can also shop at our website. The website can be found on the following addresses:

www.bonaparte.dk
www.bonaparte.nl
www.bonaparte.se
www.bonaparte.de
www.bonapartemode.ch

The first version of the website was launched in 2001. Today, more than 50 % of the total turnover comes from e-commerce. A lot of the turnover also comes from our newsletter campaigns.

Our approach to e-commerce is a safe proactive strategy:

Each season we improve the website by doing usability studies and by cooperating with companies who are specialized in programming, design and usability. We run campaigns on the website and send out newsletters each time we send out new catalogues.

Since spring 2004 we have been doing search engine optimization, both organic and commercial. Mikkel deMib Svendsen, search engine expert, helps us with following a good strategy. In this way, we hope to improve our listings on the European search engine market.