Conference At A Glance Chart - Search Engine Strategies Sweden 2004

The Premier Event for Search Engine Marketing & Optimization

Get on the List!

October 27-28, 2004 • Sheraton Stockholm Hotel & Towers • Stockholm, Sweden *


	Event Hours:

Conference Hours:
October 27: 9:00am - 5:45pm
October 28: 9:00am - 5:45pm
Registration Hours:
October 27: 8:00am - 6:30pm
October 28: 8:00am - 4:30pm
Expo Hall Hours
October 27: 10:30am - 6:30pm
October 28: 10:00am - 3:00pm

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CONFERENCE AT A GLANCE
Wednesday, October 27, 2004
8:00am – 6:30pm	Registration
8:00am – 9:00am	Continental Breakfast
	Fundamentals Track		Advanced Track
9:00am – 10:30am	Introduction To Search Engine Marketing 4 STAR RATED! FOCUS: Both		Cleaning Up The Mess 4 STAR RATED! FOCUS: Organic
10:30am – 11:00am	Morning Coffee Break
11:00am – 12:00pm	Search Engine Friendly Design 4 STAR RATED! FOCUS: Organic		European Search Landscape NEW! FOCUS: Both
12:00pm – 1:15pm	Networking Lunch
1:15pm – 2:30pm	Buying Search Engine Advertising 4 STAR RATED! FOCUS: Paid		Search Engine Marketing: Outsource or In House? NEW! FOCUS: Both
2:30pm – 3:00pm	Afternoon Break
3:00pm – 4:15pm	Link Building Basics 4 STAR RATED! FOCUS: Organic		Search Engine Advertising Forum 4 STAR RATED! FOCUS: Paid
4:15pm – 4:30pm	Session Interval
4:30pm – 5:45pm	Writing For Search Engines 4 STAR RATED! FOCUS: Both		Balancing Paid & Organic Listings 4 STAR RATED! FOCUS: Both
5:45pm – 6:30pm	Networking Reception

Thursday, October 28, 2004
	Fundamentals Track	Advanced Track	Site Clinics Track
8:00am – 4:00pm	Registration
8:00am – 9:00am	Continental Breakfast
9:00am – 10:15am	Successful Site Architecture 4 STAR RATED! FOCUS: Organic	Perfecting Paid Listings 4 STAR RATED! FOCUS: Paid	Site Clinic FOCUS: Organic
10:15am – 10:45am	Morning Coffee Break
10:45am – 12:00pm	Search Term Research & Targeting 4 STAR RATED! FOCUS: Both	Campaign Case Studies 4 STAR RATED! FOCUS: Both	Site Clinic FOCUS: Organic
12:00pm – 1:15pm	Networking Lunch
1:15pm – 2:30pm	Measuring Success 4 STAR RATED! FOCUS: Both	Advanced Link Building Forum 4 STAR RATED! FOCUS: Organic	Site Clinic FOCUS: Organic
2:30pm – 3:00pm	Afternoon Break
3:00pm – 4:15pm	Organic Listings Forum 4 STAR RATED! FOCUS: Organic	Search Marketing in Scandinavia: Past, Present, and Future NEW! FOCUS: Both	Link Building Clinic FOCUS: Organic
4:15pm – 4:30pm	Session Interval
4:30pm – 5:45pm	Dynamic Web Sites 4 STAR RATED! FOCUS: Organic	Multi-Country Campaign Management NEW! FOCUS: Both	Ads Clinic NEW! FOCUS: Paid

*Dates subject to change

For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203–295–0052.

For registration help or information, please email our Registration Department at registration@incisivemedia.com or call 203–295–0050.

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