Overture's search-based products and tools help businesses connect with highly motivated customers online. Potential customers can be reached at the very time they are searching for your business with Overture's core product, Precision Match - it allows you to bid for placement in search results on relevant terms to your business, only paying when a consumer clicks through to your site.
Reaching 77% of European Internet users, Overture's search results are available in 12 European markets, the U.S., Asia and Australia. Overture's editorial team reviews each search listing before distributing the results to tens of thousands of sites, including Spray/Lycos, AltaVista, MSN and Yahoo! - representing the largest paid placement search and advertising network on the Internet.
*Overture reaches 77% of Internet users in Europe and 74% of Swedish Internet Users (Nielsen//NetRatings June 2004).
(Reach means the number of unique Web users potentially seeing a website one or more times in a given time period expressed as a percentage of the total active web population for that period).