Viewmark ( www.viewmark.com ) will be showing it's latest version of Viewmetrix 3.4 Marketing Performance Measurement application. Designed to measure the effectiveness of the full marketing lifecycle, from first touchpoint to final sale and everything in-between, Viewmetrix was recently honored by Computerworld Best Practices in Business Intelligence for its implementation within Agilent Technologies. The application provides customizable graphic and tabulated performance indicators into the success and ROI of both online/offline marketing efforts.
Viewmetrix shows:
- How effectively your marketing programs are at finding their targeted audience
- How and where your media mix is driving sales, both online and offline
- The marketing channels that require help to produce a higher return
- The precise expense vs. benefit for each media investment
- Key performance indicators for the health of each marketing initiative
Viewmetrix:
- Focuses on the metrics that matter
- Uncovers more useful data, rather than just more "statistics"
- Drives better decisions
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