Event Hours:

	Premier Plus Sponsors:

	Premier Business Sponsor:

	Premier Sponsors:

	Wi-Fi Lounge Sponsor:

	Get Tech'd Sponsor:

	Analyst Sponsor:

	Official News Distribution Service:

	Hosted By:

Shopping & Merchant Track
'Tis The Season
The time to prepare for the holiday shopping season is now. Learn how to get ready, plus pick up other tips on how to deal with seasonal variations and issues for search marketing campaigns.
Speakers:
Chris Copeland, Partner, Managing Director, Outrider Search Marketing
Cheryle Pingel, Cofounder and Chairman, Range Online Media
Amy Vener, Senior Manager, Retail Category, Yahoo! Search Marketing
Emily White, Senior Manager, AdWords, Google, Inc.

Measuring Track
Measuring Success Overview
How do you know if you've been successful with search engines? You can check your "rank" at search engines for particular keywords, analyze log files to see the actual terms people used to reach your web site or make the ultimate jump and "close the loop" by measuring sales conversions and return-on-investment (ROI). This panel explores ways to measure success and what statistics you should really care about. Last part of session offers Q&A; with measuring tool vendors.
Moderator:
Eric T. Peterson, Analyst, Site Technologies and Operations, JupiterResearch
Speakers:
Bryan Eisenberg, Co-Founder and CPO (Chief Persuasion Officer), Future Now, Inc.
Laura Thieme, President and Founder, Bizresearch
Q&A; Panelists:
Matt Belkin, VP of Best Practices, Omniture, Inc.
Brett Crosby, VP Marketing, Urchin Software Corporation
John Marshall, CEO, ClickTracks.com
Jay McCarthy, VP of Product Management & Business Development, WebSideStory
Jason Palmer, Vice President of Marketing & Product Management, WebTrends

Organic Track
Organic Listings Forum
Pose questions to our panel of experts about free "organic" listing issues, plus participate in this session that allows the audience to share tips, tools and techniques. There's no set agenda, so this is an ideal session to discuss any major recent changes with organic listings.
Speakers:
Bruce Clay, President, Bruce Clay, Inc.
Todd Friesen, Range Online Media
Mike Grehan, CEO, Smart Interactive
David Naylor, SEO, Bronco

Vertical Track
Business To Business Tactics
Forget consumers. You want only the business-to-business audience! This session explores options and issues in targeting B2B.
Moderator:
Detlev Johnson, VP, Director of Consulting, Position Technologies
Speakers:
Christopher Grady, President, Merak Communications, Inc.
Paul Slack, CEO, WebDex
Karen Breen Vogel, CEO, ClearGauge

Clinics Track
Ad Copy & Landing Page Clinic
This clinic will examine actual ads and landing pages offered up by volunteers from the audience, suggesting changes that may improve clickthrough and conversion.
Moderator:
Jessie Stricchiola, Founder, Alchemist Media Inc.
Speakers:
Joe Agliozzo, CEO and Co-Founder, BetterPPC
Brad Geddes, Director of SEM, LocalLaunch.com

Shopping & Merchant Track
Shopping Search Tactics
Learn how content from your ecommerce or merchant site can -- and should! -- be included in shopping search engines.
Moderator:
Patti Freeman Evans, Analyst, JupiterResearch
Speakers:
Stephanie Leffler, CEO, MonsterCommerce, LLC
Brian Mark, CTO, Toolbarn.com
Craig Snyder, EVP, Marchex
Laura Thieme, President and Founder, Bizresearch

Measuring Track
Measuring: The Time Warp
How long are you measuring the results of your search marketing campaign? The longer you track, the more likely you'll have a clearer picture of how much lifetime value your visitors are really bringing you. That's crucial in determining how much you can afford to pay for the initial lead. This session looks at how marketers are trying to capture a better picture of conversions by accounting more for time delay.
Speakers:
Rob Gaudio, Director of Client Services, MEA Digital
Ben Perry, Client Service Manager, iProspect
Alan Rimm-Kaufman, President, Rimm-Kaufman Group Llc

Organic Track
Meet The Crawlers: Submission & Feed Edition
Representatives from major crawler-based search engines discuss their services and take questions from attendees specifically about how they are handling submission and accepting feed content.
Speakers:
Kaushal Kurapati, Product Manager, Search Technology, Ask Jeeves
Tim Mayer, Director of Product Management, Yahoo!

Vertical Track
Meet The B2B Search Engines
This session features representatives from B2B search engines sharing briefly how they operate and answering questions.
Moderator:
Detlev Johnson, VP, Director of Consulting, Position Technologies
Speakers:
Brennan Beyer, Sales, Western Region, Business.com
Mark Cordover, CEO, IT.com
Jeff Coyle, Search Guru, KnowledgeStorm
Michael Doyle, VP Business Development, ThomasB2B
Sarabjit Singh, Director of Search Operations, GlobalSpec, Inc.

Clinics Track
Link Building Clinic
This interactive session takes volunteers from the audience and examines their questions about link building by going live to the web to seek answers and examples.
Moderator:
Elisabeth Osmeloski, SEM Consultant
Speakers:
Thomas Bindl, CEO, OPTOP
Debra Mastaler, Owner, Alliance-Link.com
Eric Ward, CEO, EricWard.com

Shopping & Merchant Track
Shopping Search & Merchant Reputations
Many shopping search sites also carry ratings and reviews from third party sources and shoppers themselves. This session looks at how this information may impact your listings and things you should monitor and do to ensure you maintain a good reputation.
Moderator:
Laura Thieme, President and Founder, Bizresearch
Speakers:
Graham Jones, Director of New Accounts, PriceGrabber.com
Chris Saito, Senior Director, Product Management, Yahoo!
Laura Thieme, President and Founder, Bizresearch
David Weinrot, Vice President, Direct Marketing, Shopzilla.com

Measuring Track
Measuring Offline Sales & Conversion
Can you tell if your search engine marketing campaign is driving offline sales of products or services? There are ways to measure! Learn how at this session and why not knowing means you may not be judging your campaigns correctly.
Moderator:
Detlev Johnson, VP, Director of Consulting, Position Technologies
Speakers:
Zorik Gordon, President & CEO, ReachLocal
Patricia Hursh, President, SmartSearch Marketing
Misty Locke, President & Co-Founder, Range Online Media
Michael Sack, Executive Vice President & Chief Technology Officer, Inceptor

Organic Track
My SEM Toolbox
Several search marketers share a variety of tools and services they find useful in performing SEO and SEM.
Speakers:
Jim Boykin, CEO, We Build Pages Internet Marketing
Paul J. Bruemmer, Founder, trademarkSEO
Bill Hartzer, SEO, Intec Telecom Systems
Ken Jurina, President and CEO, Epiar Inc.
Todd Malicoat, V.P. of Sales and Marketing, We Build Pages Internet Marketing

Vertical Track
Spanish Language SEM Tactics
This session looks at how to target Spanish speakers within the US and the world through paid and organic search marketing efforts.
Moderator:
Barbara C. Coll, CEO, WebMama.com Inc.
Speakers:
Nacho Hernandez, CEO, iHispanic Marketing Group
Lucas Morea, CEO, LatinEdge Inc.

Clinics Track
Site Clinic
This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to gain more traffic from search engines. It repeats at different times during the show. Attend whatever session is most convenient!
Moderator:
Jennifer Laycock, Editor-in-Chief, Search Engine Guide
Panelists:
Jake Baillie, Product Manager, TrueLocal
Christine Churchill, President, KeyRelevance