The Premier Event for Search Engine Marketing & Optimization
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 August 8-11, 2005 • San Jose McEnery Convention Center • San Jose, CA

Event Hours:
Registration Hours
Aug 8: 7:30am-5pm (Conf. Only)
Aug 9: 8am-6:30pm (Conf. & Expo)
Aug 10: 8am-5:30pm (Conf. & Expo)
Aug 11: 8am-2pm (Conf. Only)
Conference Hours
Aug 8: 9am-5:15pm
Aug 9: 9am-5:30pm
Aug 10: 9am-6:30pm
Aug 11: 9am-2pm
Exhibit Hall Hours:
Aug 9: 10am-6:30pm
Aug 10: 10am-4pm

Premier Plus Sponsors:

iProspect Search Engine Marketing

Premier Business Sponsor:
Verizon Superpages
Premier Sponsors:
Ask Jeeves
Bruce Clay Inc logo logo
InfoSearch Media

Wi-Fi Lounge Sponsor:

Get Tech'd Sponsor:

Analyst Sponsor:
Official News Distribution Service:
Business Wire VPO
Hosted By:
Search Engine Watch

Agenda* - Thursday, August 11, 2005
Day 4 - Conference

9:00am - 10:15am Attendees may choose to attend one of the five sessions offered during this time.

Shopping & Merchant Track
'Tis The Season

The time to prepare for the holiday shopping season is now. Learn how to get ready, plus pick up other tips on how to deal with seasonal variations and issues for search marketing campaigns.
Chris Copeland, Partner, Managing Director, Outrider Search Marketing
Cheryle Pingel, Cofounder and Chairman, Range Online Media
Amy Vener, Senior Manager, Retail Category, Yahoo! Search Marketing
Emily White, Senior Manager, AdWords, Google, Inc.

Measuring Track
Measuring Success Overview

How do you know if you've been successful with search engines? You can check your "rank" at search engines for particular keywords, analyze log files to see the actual terms people used to reach your web site or make the ultimate jump and "close the loop" by measuring sales conversions and return-on-investment (ROI). This panel explores ways to measure success and what statistics you should really care about. Last part of session offers Q&A; with measuring tool vendors.
Eric T. Peterson, Analyst, Site Technologies and Operations, JupiterResearch
Bryan Eisenberg, Co-Founder and CPO (Chief Persuasion Officer), Future Now, Inc.
Laura Thieme, President and Founder, Bizresearch
Q&A; Panelists:
Matt Belkin, VP of Best Practices, Omniture, Inc.
Brett Crosby, VP Marketing, Urchin Software Corporation
John Marshall, CEO,
Jay McCarthy, VP of Product Management & Business Development, WebSideStory
Jason Palmer, Vice President of Marketing & Product Management, WebTrends

Organic Track
Organic Listings Forum

Pose questions to our panel of experts about free "organic" listing issues, plus participate in this session that allows the audience to share tips, tools and techniques. There's no set agenda, so this is an ideal session to discuss any major recent changes with organic listings.
Bruce Clay, President, Bruce Clay, Inc.
Todd Friesen, Range Online Media
Mike Grehan, CEO, Smart Interactive
David Naylor, SEO, Bronco

Vertical Track
Business To Business Tactics

Forget consumers. You want only the business-to-business audience! This session explores options and issues in targeting B2B.
Detlev Johnson, VP, Director of Consulting, Position Technologies
Christopher Grady, President, Merak Communications, Inc.
Paul Slack, CEO, WebDex
Karen Breen Vogel, CEO, ClearGauge

Clinics Track
Ad Copy & Landing Page Clinic

This clinic will examine actual ads and landing pages offered up by volunteers from the audience, suggesting changes that may improve clickthrough and conversion.
Jessie Stricchiola, Founder, Alchemist Media Inc.
Joe Agliozzo, CEO and Co-Founder, BetterPPC
Brad Geddes, Director of SEM,

10:15am - 10:45am Morning Coffee Break
10:45am - 12:00pm Attendees may choose to attend one of the five sessions offered during this time.

Shopping & Merchant Track
Shopping Search Tactics

Learn how content from your ecommerce or merchant site can -- and should! -- be included in shopping search engines.
Patti Freeman Evans, Analyst, JupiterResearch
Stephanie Leffler, CEO, MonsterCommerce, LLC
Brian Mark, CTO,
Craig Snyder, EVP, Marchex
Laura Thieme, President and Founder, Bizresearch

Measuring Track
Measuring: The Time Warp

How long are you measuring the results of your search marketing campaign? The longer you track, the more likely you'll have a clearer picture of how much lifetime value your visitors are really bringing you. That's crucial in determining how much you can afford to pay for the initial lead. This session looks at how marketers are trying to capture a better picture of conversions by accounting more for time delay.
Rob Gaudio, Director of Client Services, MEA Digital
Ben Perry, Client Service Manager, iProspect
Alan Rimm-Kaufman, President, Rimm-Kaufman Group Llc

Organic Track
Meet The Crawlers: Submission & Feed Edition

Representatives from major crawler-based search engines discuss their services and take questions from attendees specifically about how they are handling submission and accepting feed content.
Kaushal Kurapati, Product Manager, Search Technology, Ask Jeeves
Tim Mayer, Director of Product Management, Yahoo!

Vertical Track
Meet The B2B Search Engines

This session features representatives from B2B search engines sharing briefly how they operate and answering questions.
Detlev Johnson, VP, Director of Consulting, Position Technologies
Brennan Beyer, Sales, Western Region,
Mark Cordover, CEO,
Jeff Coyle, Search Guru, KnowledgeStorm
Michael Doyle, VP Business Development, ThomasB2B
Sarabjit Singh, Director of Search Operations, GlobalSpec, Inc.

Clinics Track
Link Building Clinic

This interactive session takes volunteers from the audience and examines their questions about link building by going live to the web to seek answers and examples.
Elisabeth Osmeloski, SEM Consultant
Thomas Bindl, CEO, OPTOP
Debra Mastaler, Owner,
Eric Ward, CEO,

12:00pm - 12:45pm Lunch Break
12:45pm - 2:00pm Attendees may choose to attend one of the five sessions offered during this time.

Shopping & Merchant Track
Shopping Search & Merchant Reputations

Many shopping search sites also carry ratings and reviews from third party sources and shoppers themselves. This session looks at how this information may impact your listings and things you should monitor and do to ensure you maintain a good reputation.
Laura Thieme, President and Founder, Bizresearch
Graham Jones, Director of New Accounts,
Chris Saito, Senior Director, Product Management, Yahoo!
Laura Thieme, President and Founder, Bizresearch
David Weinrot, Vice President, Direct Marketing,

Measuring Track
Measuring Offline Sales & Conversion

Can you tell if your search engine marketing campaign is driving offline sales of products or services? There are ways to measure! Learn how at this session and why not knowing means you may not be judging your campaigns correctly.
Detlev Johnson, VP, Director of Consulting, Position Technologies
Zorik Gordon, President & CEO, ReachLocal
Patricia Hursh, President, SmartSearch Marketing
Misty Locke, President & Co-Founder, Range Online Media
Michael Sack, Executive Vice President & Chief Technology Officer, Inceptor

Organic Track
My SEM Toolbox

Several search marketers share a variety of tools and services they find useful in performing SEO and SEM.
Jim Boykin, CEO, We Build Pages Internet Marketing
Paul J. Bruemmer, Founder, trademarkSEO
Bill Hartzer, SEO, Intec Telecom Systems
Ken Jurina, President and CEO, Epiar Inc.
Todd Malicoat, V.P. of Sales and Marketing, We Build Pages Internet Marketing

Vertical Track
Spanish Language SEM Tactics

This session looks at how to target Spanish speakers within the US and the world through paid and organic search marketing efforts.
Barbara C. Coll, CEO, Inc.
Nacho Hernandez, CEO, iHispanic Marketing Group
Lucas Morea, CEO, LatinEdge Inc.

Clinics Track
Site Clinic

This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to gain more traffic from search engines. It repeats at different times during the show. Attend whatever session is most convenient!
Jennifer Laycock, Editor-in-Chief, Search Engine Guide
Jake Baillie, Product Manager, TrueLocal
Christine Churchill, President, KeyRelevance

Click to view Day 1 Agenda
Click to view Day 2 Agenda
Click to view Day 3 Agenda
Conference at a Glance

Other Important Links
Registration Info - Sponsor & Exhibitor Info - Sponsors/Exhibitors - Special Events
Hotel/Venue - How to Speak - Press Registration - Other Jupiter Events

*This agenda subject to change

For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203–295–0052.

For registration help or information, please email our Registration Department at or call 203–295–0050.

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