Event Hours: Registration Hours Aug 7: 5pm-7pm (CONFERENCE & BOOTH PERSONNEL BADGE PICK-UP ONLY) Aug 8: 7:30am-5pm (Conf. Only) Aug 9: 8am-6:30pm (Conf. & Expo) Aug 10: 8am-5:30pm (Conf. & Expo) Aug 11: 8am-2pm (Conf. Only) Conference Hours Aug 8: 9am-5:15pm Aug 9: 9am-5:30pm Aug 10: 9am-6:30pm Aug 11: 9am-2pm Exhibit Hall Hours: Aug 9: 10am-6:30pm Aug 10: 10am-4pm Premier Plus Sponsors: Premier Business Sponsor: Premier Sponsors: Wi-Fi Lounge Sponsor: Get Tech'd Sponsor: Analyst Sponsor: Official News Distribution Service: Hosted By:

CONFERENCE AT A GLANCE See below for explanation of 4 STAR RATED!, NEW! & other notations NOTE: Exhibit Hall Open on August 9: 10am - 6:30pm and August 10: 10am - 4pm
Monday, August 8, 2005
Rooms / Tracks	Fundamentals Track	Advanced Track	Vertical Track	Contextual & Partnering Track	Track
9:00am - 10:30am	Introduction To Search Engine Marketing 4 STAR RATED! FOCUS: Both SKILL: Basic	Search Algorithms: The Patent Files NEW! FOCUS: Organic SKILL: Advanced	Mobile Search NEW! FOCUS: Both SKILL: Advanced	Dealing With Contextual & Other Non-Search Ads 4 STAR RATED! FOCUS: Ads SKILL: Advanced	Eye of the Storm: Lessons from large search marketers
10:30am - 11:00am	Morning Coffee Break
11:00am - 12:30pm	Search Term Research & Targeting 4 STAR RATED! FOCUS: Both SKILL: Basic	Searcher Behavior Research Update 4 STAR RATED! FOCUS: Both SKILL: Advanced	Video & Podcast Search NEW! FOCUS: Both SKILL: Advanced	Earning From Search & Contextual Ads NEW! FOCUS: Both SKILL: Advanced	Weird Science: The next generation in media planning and buying
12:30pm - 1:45pm	Networking Lunch (with Birds Of A Feather Seating available)
1:45pm - 3:15pm	Search Engine Friendly Design 4 STAR RATED! FOCUS: Organic SKILL: Basic	The Search Landscape 4 STAR RATED! FOCUS: Both SKILL: Advanced	Personalized Search & Search History NEW! FOCUS: Both SKILL: Advanced	Search APIs NEW! FOCUS: Both SKILL: Advanced	From Broad to Specific: Capitalizing on vertical search and other niche publishing opportunities
3:15pm - 3:45pm	Afternoon Refreshment Break
3:45pm - 5:15pm	Buying Search Engine Advertising FOCUS: Ads SKILL: Basic	Competitive Research 4 STAR RATED! FOCUS: Both SKILL: Advanced	Vertical Creep Into Regular Search Results NEW! FOCUS: Both SKILL: Advanced	Partnering With Search Engines NEW! FOCUS: Both SKILL: Advanced	Vox Populi: Understanding the role of consumer-generated content

Tuesday, August 9, 2005
9:00am - 9:30am	Keynote Conversation Steve Berkowitz, CEO and Director, Ask Jeeves
9:30am - 9:45am	Session Interval
Rooms / Tracks	Fundamentals Track	Advertising Track	Issues Track	News, PR & Blogs Track
9:45am - 11:00am	Fun With Dynamic Web Sites 4 STAR RATED! FOCUS: Organic SKILL: Any	Perfecting Paid Listings 4 STAR RATED! FOCUS: Ads SKILL: Any	Ad Management: Do Humans Matter? NEW! FOCUS: Ads SKILL: Any	RSS, Blogs & Search Marketing 4 STAR RATED! FOCUS: Both SKILL: Any
11:00am - 11:30am	Morning Coffee Break
11:30am - 12:45pm	Link Building Basics 4 STAR RATED! FOCUS: Organic SKILL: Any	Creating Compelling Ads FOCUS: Ads SKILL: Any	Should You Chase The Algorithm? NEW! FOCUS: Organic SKILL: Any	Meet The Blog Search Engines NEW! FOCUS: Both SKILL: Any
12:45pm - 2:00pm	Networking Lunch (with Birds Of A Feather Seating available)
2:00pm - 3:30pm	Successful Site Architecture 4 STAR RATED! FOCUS: Organic SKILL: Any	Landing Page Testing & Tuning NEW! FOCUS: Ads SKILL: Any	Ad Reps: Friend Or Foe? NEW! FOCUS: Ads SKILL: Advanced	Public Relations & Reputation Management 4 STAR RATED! FOCUS: Both SKILL: Any
3:30pm - 4:00pm	Afternoon Refreshment Break
4:00pm - 5:30pm	Writing For Search Engines 4 STAR RATED! FOCUS: Organic SKILL: Basic	Search Engine Advertising Forum FOCUS: Ads SKILL: Advanced	Indexing Summit 2: Redirects, Titles & Descriptions NEW! FOCUS: Organic SKILL: Advanced	Meet The News Search Engines NEW! FOCUS: Organic SKILL: Any
5:30pm - 6:30pm	Networking Cocktail Reception

Wednesday, August 10, 2005
9:00am - 10:30am	Converting Visitors Into Buyers 4 STAR RATED! FOCUS: Both SKILL: Any	Executive Roundtable 4 STAR RATED! FOCUS: Both SKILL: Any
10:30am - 11:00am	Morning Coffee Break
Rooms / Tracks	Linking Track	Local Search Track	Special Topics Track	In House Track	Improve Me Track
11:00am - 12:30pm	Linking Strategies NEW! FOCUS: Organic SKILL: Advanced	Local Search Marketing Tactics 4 STAR RATED! FOCUS: Both SKILL: Any	Beyond ROI: Getting Creative With Search NEW! FOCUS: Both SKILL: Any	Big Site/Big Brand SEM 4 STAR RATED! FOCUS: Both SKILL: Any	Pimp My Site! NEW! FOCUS: Organic SKILL: Any
12:30pm - 1:45pm	Networking Lunch (with new Birds Of A Feather Seating)
1:45pm - 3:15pm	Buying & Selling Links NEW! FOCUS: Both SKILL: Advanced	Meet The Local Search Engines 4 STAR RATED! FOCUS: Both SKILL: Any	Copyright & Trademarks NEW! FOCUS: Both SKILL: Any	Working Together NEW! FOCUS: Both SKILL: Any	Site ECG NEW! FOCUS: Organic SKILL: Any
3:15pm - 3:45pm	Afternoon Refreshment Break
3:45pm - 5:15pm	Search Engine Q&A; On Links NEW! FOCUS: Organic SKILL: Any	Local Search Ads NEW! FOCUS: Ads SKILL: Any	Auditing Paid Listings & Click Fraud Issues 4 STAR RATED! FOCUS: Both SKILL: Any	In House Forum NEW! FOCUS: Both SKILL: Any	Usability Clinic NEW! FOCUS: Organic SKILL: Any
5:30pm - 6:30pm	Evening Forum With Danny Sullivan 4 STAR RATED! FOCUS: Both SKILL: Any

Thursday, August 11, 2005
Rooms / Tracks	Shopping & Merchant Track	Measuring Track	Organic Track	Vertical Track	Clinics Track
9:00am - 10:15am	'Tis The Season NEW FOR SAN JOSE! FOCUS: Ads SKILL: Advanced	Measuring Success Overview 4 STAR RATED! FOCUS: Both SKILL: Any	Organic Listings Forum 4 STAR RATED! FOCUS: Organic SKILL: Advanced	Business To Business Tactics 4 STAR RATED! FOCUS: Both SKILL: Any	Ad Copy & Landing Page Clinic FOCUS: Ads SKILL: Any
10:15am - 10:45am	Morning Coffee Break
10:45am - 12:00pm	Shopping Search Tactics 4 STAR RATED! FOCUS: Both SKILL: Any	Measuring: The Time Warp NEW! FOCUS: Both SKILL: Any	Meet The Crawlers: Submissions & Feeds Edition 4 STAR RATED! FOCUS: Organic SKILL: Any	Meet The B2B Search Engines NEW! FOCUS: Both SKILL: Any	Link Building Clinic 4 STAR RATED! FOCUS: Organic SKILL: Any
12:00pm - 12:45pm	Lunch Break
12:45pm - 2:00pm	Shopping Search & Merchant Reputations NEW! FOCUS: Organic SKILL: Advanced	Measuring Offline Sales & Conversion 4 STAR RATED! FOCUS: Both SKILL: Any	My SEM Toolbox NEW! FOCUS: Both SKILL: Any	Spanish Language Search Marketing Tactics NEW! FOCUS: Both SKILL: Advanced	Site Clinic 4 STAR RATED! FOCUS: Organic SKILL: Any

NOTATIONS GUIDE

4 STAR RATED sessions are those that were evaluated as good or excellent by attendees at previous conferences.

NEW! are sessions not previously held at Search Engine Strategies or which feature substantially new content or changes from any previous show.

FOCUS: Search engines have both "organic listings" that are generally free in nature and "paid listings." Sessions with an ORGANIC focus are designed for those who wish to do better in "natural" or "organic" listings. Sessions with a AD focus deal especially with paid ad listings. Also see the Session Planner page, which has itineraries for those specifically interested in sessions about organic or paid listings.

SKILL: BASIC sessions are especially suitable for those new to search engine marketing, though even advanced people might find them helpful. ADVANCED sessions are for those who already have some experience with search engine marketing. They are not designed for beginners. Also see the Session Planner page, which has itineraries for those who are basic versus advanced. ANY sessions are those suitable for any skill level. They generally feature some introductory presentations, with more advanced topics covered during Q&A.;