Efficient Frontier applies portfolio trading applications from Wall Street to the optimization of paid search campaigns on Google, Overture and Findwhat. With over $100 million in annual PPC spend under management, over 5 million keywords and 40 of the top 400 search advertisers, Efficient Frontier is the world's largest, most advanced keyword management firm. Unlike rules-based solutions available today, Efficient Frontier applies modern portfolio theory to optimize both ROI and volume, typically delivering 20-50% better results than other solutions. Come by booth # 225 and learn how the largest marketers in the world use Efficient Frontier's service to break through volume and margin barriers in paid search.
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