Tony Wright, Vice President of Media and Interactive Marketing at Zunch Communications, has extensive experience in new media marketing and strategy, pay-per click and naturalized search engine strategy, Web-site development, online media relations, marketing research and analysis, online trend analysis, and search engine optimization. His account work has included the American Airlines Web site, AA.com; The Council for Biotechnology Information’s whybiotech.com Web site; The Merck Manual of Medical Information – Home Edition online version, www.merckhomeedition.com; the Wood Promotion Network; Hewlett Packard, Coca-Cola, Kraft Interactive, Whymilk.com, Unilever Interactive and Cablevision. Wright also served as Webmaster for AMR Corporation's Internet site www.amrcorp.com during September 11 and a private site communicating to pilots during labor negotiations.

At Zunch, Wright provides interactive marketing and media buying strategies and implementations for national and international clients. He advises clients regarding ways to increase their ROI on the World Wide Web through proven research based techniques.

Prior to joining Zunch, Mr. Wright worked as an Account Supervisor for the Web Relations team at Weber Shandwick, the largest PR firm in the world, where he assisted clients with interactive marketing and online public relations strategies. He has also worked for the CNN World Report Archive at Texas Tech University. There he implemented an online database and coordinated the exchange of information among mass media researchers from around the world. Wright has also worked as a special sections writer for Harte-Hanks Community Newspapers in Plano, Texas, and was formerly the editor of the Siloam Springs Herald-Leader in Siloam Springs, Arkansas. He has been quoted in numerous publications, including Search Day, PRWeek, and The Dallas Morning News. He has also helped his clients win many industry awards, including Katie awards, Mercury Awards, Prweek awards and Excellence in Interactive Marketing (EIMA) awards.

Wright has a Master of Arts degree in mass communications and advertising from Texas Tech University in Lubbock, Texas, with e-commerce as the subject of his master's thesis. He graduated from John Brown University in Siloam Springs, Arkansas, with a Bachelor of Science degree in journalism.