The Premier Event for Search Engine Marketing & Optimization
Get on the List!
 December 13-16, 2004 • McCormick Place, Lakeside Center • Chicago

			
Event Hours:
Registration Hours
December 13: 8am - 5pm
December 14: 8am - 6:30pm
December 15: 8am - 5:30pm
December 16: 8am - 3pm
Conference Hours
December 13: 9am - 5:15pm
December 14: 9am - 5:30pm
December 15: 9am - 6:30pm
December 16: 9am - 3:45pm
Expo Hall Hours
December 14: 10am - 6:30pm (reception 5:30-6:30)
December 15: 10am - 4pm

Premier Plus Sponsors:



Premier Sponsors:


InfoSearch Media
iProspect Search Engine Marketing
Oneupweb
Proceed Interactive
Analyst Sponsor:
Official News Distribution Service:
Business Wire VPO
Hosted By:
Search Engine Watch
ClickZ

CONFERENCE AT A GLANCE
See below for explanation of 4 STAR RATED!, NEW! & other notations
Monday, December 13, 2004
8:00am - 9:00am Registration and Continental Breakfast
Rooms / Tracks Fundamentals Track SEM Business & Finance Track Jupiter Research Track
9:00am - 10:30am Introduction To Search Engine Marketing
4 STAR RATED!

FOCUS: Both
SKILL: Basic
Pricing Models and Profitable Customers
NEW!

FOCUS: Both
SKILL: Advanced
Online Advertising and Search Forecast: Projecting Growth through 2009
10:30am - 11:00am Morning Coffee Break
11:00am - 12:30pm Search Term Research & Targeting
4 STAR RATED!

FOCUS: Both
SKILL: Basic
Cash Flow Management: Maximizing AR, Minimizing AP
NEW!

FOCUS: Both
SKILL: Advanced
Gathering of the Tribes: Agencies, Engines, and Advertisers Tackle Points of Friction
12:30pm - 1:45pm Networking Lunch
1:45pm - 3:15pm Search Engine Friendly Design
4 STAR RATED!

FOCUS: Organic
SKILL: Basic
Virtual SEM
NEW!

FOCUS: Both
SKILL: Advanced
Search Engine Marketers Survey: Analyzing the Behavior of Marketers
3:15pm - 3:45pm Afternoon Refreshment Break
3:45pm - 5:15pm Buying Search Engine Advertising

FOCUS: Ads
SKILL: Basic
Virtual SEM Matchmaking Dynamic Attitude Analysis: Making Opinions Measurable and Actionable
 
Tuesday, December 14, 2004
8:00am - 9:00am Registration and Continental Breakfast
9:00am - 9:30am Opening Keynote
4 STAR RATED!
Danny Sullivan, Editor, SearchEngineWatch.com
9:30am - 9:45am Session Interval
Rooms / Tracks Fundamentals Track Advertising Track Issues Track Vertical Track
9:45am - 11:00am Dynamic Web Sites
4 STAR RATED!

FOCUS: Organic
SKILL: Any
Creating Compelling Ads & Landing Pages

FOCUS: Ads
SKILL: Any
What Is Spam?
NEW!

FOCUS: Organic
SKILL: Any
Public Relations Via Search Engines
4 STAR RATED!

FOCUS: Both
SKILL: Any
11:00am - 11:30am Morning Coffee Break
11:30am - 12:45pm Writing For Search Engines
4 STAR RATED!

FOCUS: Organic
SKILL: Basic
Search Engine Advertising Forum
4 STAR RATED!

FOCUS: Ads
SKILL: Advanced
Black Hat, White Hat & Lots Of Gray
NEW!

FOCUS: Organic
SKILL: Advanced
Search Marketing To Hispanics & Latin America
4 STAR RATED!

FOCUS: Both
SKILL: Advanced
12:45pm - 2:00pm Networking Lunch
2:00pm - 3:30pm Successful Site Architecture
4 STAR RATED!

FOCUS: Organic
SKILL: Any
Pay-Per-Call, Flat Rate & Other Pricing Alternatives
NEW!

FOCUS: Both
SKILL: Advanced
Legal Protection Issues & Tactics
NEW!

FOCUS: Both
SKILL: Any
Business To Business Forum
4 STAR RATED!

FOCUS: Both
SKILL: Any
3:30pm - 4:00pm Afternoon Refreshment Break
4:00pm - 5:30pm Link Building Basics
4 STAR RATED!

FOCUS: Organic
SKILL: Any
Broad Matching & Other Ad Targeting Options
4 STAR RATED!

FOCUS: Ads
SKILL: Advanced
What Would You Do?
NEW!

FOCUS: Both
SKILL: Any
Reaching Out To Europe
4 STAR RATED!

FOCUS: Both
SKILL: Advanced
5:30pm - 6:30pm Networking Cocktail Reception
 
Wednesday, December 15, 2004
8:00am - 9:00am Registration and Continental Breakfast
Rooms / Tracks Measuring & Converting Track Special Topics Track Vertical Track Organic Track
9:00am - 10:30am Converting Visitors Into Buyers
4 STAR RATED!

FOCUS: Both
SKILL: Any
'Tis The Season
NEW!

FOCUS: Ads
SKILL: Advanced
Competitive Research
4 STAR RATED!

FOCUS: Both
SKILL: Advanced
Organic Listings Forum
4 STAR RATED!

FOCUS: Organic
SKILL: Advanced
10:30am - 11:00am Morning Coffee Break
11:00am - 12:30pm Measuring Success Overview
4 STAR RATED!

FOCUS: Both
SKILL: Any
Lobbying For Your Search Marketing Budget
4 STAR RATED!

FOCUS: Ads
SKILL: Advanced
Shopping Search Tactics
4 STAR RATED!

FOCUS: Both
SKILL: Any
Web Standards, Good Design & SEO: You Can Have It All
NEW!

FOCUS: Organic
SKILL: Advanced
12:30pm - 1:45pm Networking Lunch
1:45pm - 3:15pm Measuring Success Tactics
NEW!

FOCUS: Both
SKILL: Any
Self-Funding Budget Strategies
NEW!

FOCUS: Ads
SKILL: Advanced
Meet The Shopping Search Engines
4 STAR RATED!

FOCUS: Both
SKILL: Any
Advanced Link Building Forum
4 STAR RATED!

FOCUS: Organic
SKILL: Advanced
3:15pm - 3:45pm Afternoon Refreshment Break
3:45pm - 5:15pm Measuring Offline Sales & Conversion
4 STAR RATED!

FOCUS: Both
SKILL: Any
Forecasting Paid Search Traffic
NEW!

FOCUS: Ads
SKILL: Advanced
Dealing With Contextual & Other Non-Search Ads
4 STAR RATED!

FOCUS: Ads
SKILL: Advanced
Redirects & Rewriting
NEW!

FOCUS: Organic
SKILL: Advanced
5:30pm - 6:30pm Evening Forum With Danny Sullivan
4 STAR RATED!

FOCUS: Both
SKILL: Any
 
Thursday, December 16, 2004
8:00am - 9:00am Registration and Continental Breakfast
Rooms / Tracks Organic Track Advertising Track Vertical Track Tactics Track Clinics Track
9:00am - 10:15am Multidomain & Multisite Issues
NEW!

FOCUS: Organic
SKILL: Advanced
Search Ads Beyond Google & Overture

FOCUS: Ads
SKILL: Any
Web Feeds, Blogs & Search
4 STAR RATED!

FOCUS: Both
SKILL: Any
Integrating Search Into Other Marketing
NEW!

FOCUS: Both
SKILL: Advanced
Site Clinic
4 STAR RATED!

FOCUS: Organic
SKILL: Any
10:15am - 10:45am Morning Coffee Break
10:45am - 12:00pm Meet The Crawlers
4 STAR RATED!

FOCUS: Organic
SKILL: Any
Auditing Paid Listings & Clickfraud Issues
4 STAR RATED!

FOCUS: Ads
SKILL: Advanced
Local Search Marketing Tactics
NEW!

FOCUS: Both
SKILL: Any
Working Together
NEW!

FOCUS: Both
SKILL: Any
Site Clinic
4 STAR RATED!

FOCUS: Organic
SKILL: Any
12:00pm - 1:00pm Networking Lunch
1:00pm - 2:15pm Advanced Search Term Research Issues
4 STAR RATED!

FOCUS: Organic
SKILL: Advanced
Ad Management Tactics
NEW!

FOCUS: Ads
SKILL: Advanced
Meet The Local Search Engines
4 STAR RATED!

FOCUS: Both
SKILL: Any
Big Site / Big Brand
NEW!

FOCUS: Both
SKILL: Any
Link Building Clinic
4 STAR RATED!

FOCUS: Organic
SKILL: Any
2:15pm - 2:30pm Break
2:30pm - 3:45pm I'm So Confused!
NEW!

FOCUS: Both
SKILL: Any
Ad Copy & Landing Page Clinic
4 STAR RATED!

FOCUS: Ads
SKILL: Any
Meet The Online Yellow Pages
4 STAR RATED!

FOCUS: Both
SKILL: Any
Outsourcing SEM
4 STAR RATED!

FOCUS: Both
SKILL: Any
Site Clinic
4 STAR RATED!

FOCUS: Organic
SKILL: Any


NOTATIONS GUIDE

4 STAR RATED sessions are those that were evaluated as good or excellent by attendees at previous conferences.

NEW! are sessions not previously held at Search Engine Strategies.

FOCUS: Search engines have both "organic listings" that are generally free in nature and "paid listings." Sessions with an ORGANIC focus are designed for those who wish to do better in "natural" or "organic" listings. Sessions with an AD focus deal especially with paid ad listings. Also see the Session Planner page, which has itineraries for those specifically interested in sessions about organic or paid listings.

SKILL: BASIC sessions are especially suitable for those new to search engine marketing, though even advanced people might find them helpful. ADVANCED sessions are for those who already have some experience with search engine marketing. They are not designed for beginners. Also see the Session Planner page, which has itineraries for those who are basic versus advanced. ANY sessions are those suitable for any skill level. They generally feature some introductory presentations, with more advanced topics covered during Q&A.


For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203–295–0052.


For registration help or information, please email our Registration Department at registration@incisivemedia.com or call 203–295–0050.

For information on becoming a Speaker please review the speaker proposal guidelines to submit a proposal for a specific conference session.


[an error occurred while processing this directive]