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Registration Hours
December 13: 8am - 5pm
December 14: 8am - 6:30pm
December 15: 8am - 5:30pm
December 16: 8am - 3pm
Conference Hours
December 13: 9am - 5:15pm
December 14: 9am - 5:30pm
December 15: 9am - 6:30pm
December 16: 9am - 3:45pm
Expo Hall Hours
December 14: 10am - 6:30pm (reception 5:30-6:30)
December 15: 10am - 4pm
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Session Planner
There's a lot going on at Search Engine Strategies. To help you make the best use of your time, here are some suggested itineraries, depending on your skills or interest. However, you don't have to follow our exact routes, as your personal interests may vary.
BASIC - ADVANCED - ORGANIC LISTINGS - AD LISTINGS (AD/MARKETING INTEREST) - BEEN BEFORE
Basic Itinerary For Beginners
Brand new to search engine marketing? Follow the recommended sessions below, and you'll be on your way to success with search engines! NOTE: If you are coming for only one day, it is highly recommended that you make this Day 1. If for only two days, then make those Day 1 and Day 2. Only coming for three days? Then attend Days 1-3.
Day 1:
Attend all sessions in the Fundamentals Track
Day 2:
9:00am-9:30am - Opening Keynote
9:45am-11:00am - Dynamic Web Sites, Creating Compelling Ads & Landing Pages or What Is Spam
11:30am-12:45pm - Writing For Search Engines
2:00pm-3:30pm - Successful Site Architecture
4:00pm-5:30pm - Link Building Basics
Day 3:
9:00am-10:30am - Converting Visitors Into Buyers
11:00am-12:30pm - Measuring Success Overview
1:45pm-3:15pm - Measuring Success Tactics or Meet The Shopping Search Engines. Advanced Link Building Forum ONLY IF you previously attended Link Building Basics
3:45pm-5:15pm - Any session of interest, though Measuring Offline Sales & Conversion is most suited for beginners
5:30pm-6:30pm - Evening Forum, optionally, if you'd like to hear some industry discussion
Day 4:
9:00am-10:15am - Web Feeds, Blogs & Search or Search Ads Beyond Google & Overture are most suitable for beginners. Site Clinic also highly recommended
10:45am-12:00pm - Any session of interest. Site Clinic highly recommended
1:00pm-2:15pm - Any session of interest. Link Building Clinic highly recommended
2:30pm-3:45pm - Any session of interest
Advanced Itinerary
Experienced with search engine marketing? Here are sessions with with advanced components.
Day 1 & 2:
Any session of interest OTHER THAN those in the Fundamentals Track
Day 3:
Any sessions of interest OTHER THAN those in the Measuring & Converting Track (though some of those may also be of interest)
Day 4:
Any sessions of interest OTHER THAN clinic session and I'm So Confused, at the end of the day.
Organic Listings Itinerary
Are you an advanced person who is interested in sessions that deal with "organic listings," where you might be listed for free? Then try these:
Day 1:
See if sessions in the Business & Finance Track or the Jupiter Research Track seem of interest. If not, skip this day.
Day 2:
9:00am-9:30am - Opening Keynote
9:45am-11:00am - What Is Spam, Public Relations Via Search Engines or Dynamic Web Sites
11:30am-12:45pm - Black Hat, White Hat & Lots Of Gray or Search Marketing To Hispanics & Latin America
2:00pm-3:30pm - Any session of interest
4:00pm-5:30pm - What Would You Do? or Reaching Out To Europe
Day 3:
9:00am-10:30am - Organic Listings Forum especially recommended. Otherwise, Competitive Research
11:00am-12:30pm - Web Standards, Good Design & SEO: You Can Have It All especially recommended. Otherwise, Shopping Search Tactics
1:45pm-3:15pm - Advanced Link Building Forum especially recommended. Otherwise, Meet The Shopping Search Engines
3:45pm-5:15pm - Redirects & Rewriting
5:30pm-6:30pm - Evening Forum, optionally, if you'd like to hear some industry discussion
Day 4:
9:00am-10:15am - Multidomain & Multisite Issues or Web Feeds, Blogs & Search
10:45am-12:00pm - Meet The Crawlers especially recommended. Otherwise, Local Search Marketing Tactics or Working Together
1:00pm-2:15pm - Advanced Search Term Issues especially recommended. Otherwise, Big Site/Big Brand or Meet The Local Search Engines
2:30pm-3:45pm - Any session of interest
Ad Listings/Advertising & Marketing Interest Itinerary
Is your background in advertising or marketing? Do you have a budget and are used to purchasing ads? Then these sessions that cover paid listings and related issues may fit well with your job and interests:
Day 1:
Basic people should attend all sessions in Fundamentals Track
Advanced people should consider sessions in the Jupiter Research Track
Day 2:
9:00am-9:30am - Opening Keynote
9:45am-11:00am - Creating Compelling Ads & Landing Pages for basic or advanced people. Public Relations Via Search Engines for advanced people
11:30am-12:45pm - Writing For Search Engines for basic people. Search Engine Advertising Forum for advanced people
2:00pm-3:30pm - Legal Protection Issues & Tactics or Business To Business Forum for basic or advanced people. Business To Business Forum for advanced people
4:00pm-5:30pm - Broad Matching & Other Ad Targeting Options especially recommended. Otherwise, any session of interest
Day 3:
9:00am-10:30am - Converting Visitors for basic people. 'Tis The Season or Competitive Research for advanced people
11:00am-12:30pm - Measuring Success Overview for basic people. Lobbying For Your Search Marketing Budget or Shopping Search Tactics for advanced people
1:45pm-3:15pm - Any session of interest other than Advanced Link Building Forum
3:45pm-5:15pm - Any session of interest other than Redirects & Rewriting
5:30pm-6:30pm - Evening Forum, optionally, if you'd like to hear some industry discussion
Day 4:
9:00am-10:15am - Search Ads Beyond Google & Overture or Integrating Search Into Other Marketing especially recommended.
10:45am-12:00pm - Any session of interest other than Meet The Crawlers or Site Clinic
1:00pm-2:15pm - Any session of interest other than Advanced Search Term Research Issues or Link Building Clinic
2:30pm-3:45pm - Ad Copy & Landing Page Clinic, Meet The Online Yellow Pages or Outsourcing SEM
Been Before Itinerary
Search Engine Strategies runs several times per year in different parts of the world so that it's easy for people in various locations to attend once per year. Nevertheless, some people attend more often than this. If you're someone who's already been to a show recently, here's a guide to sessions that are either completely new, returning after a year's absence or which feature content that's constantly changing.
Day 1:
Sessions in the Business & Finance Track and Jupiter Research Track are entirely new
Day 2:
9:00am-9:30am - Opening Keynote
9:45am-11:00am - What Is Spam?
11:30am-12:45pm - Search Engine Advertising Forum or Black Hat, White Hat & Lots Of Gray
2:00pm-3:30pm - Pay-Per-Call, Flat Rate & Other Pricing Alternatives or Legal Protection Issues & Tactics
4:00pm-5:30pm - What Would You Do?
Day 3:
9:00am-10:30am - 'Tis The Season or Organic Listings Forum
11:00am-12:30pm - Web Standards, Good Design & SEO: You Can Have It all
1:45pm-3:15pm - Measuring Success Tactics or Self-Funding Budget Strategies
3:45pm-5:15pm - Forecasting Paid Search Traffic or Redirects & Rewriting
5:30pm-6:30pm - Evening Forum, optionally, if you'd like to hear some industry discussion
Day 4:
9:00am-10:15am - Multidomain & Multisite Issues
10:45am-12:00pm - Meet The Crawlers, Local Search Marketing Tactics or Working Together
1:00pm-2:15pm - Ad Management Tactics or Big Site/Big Brand
2:30pm-3:45pm - Any session of interest
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