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Converting Visitors Into Buyers
Getting visitors to your web site is only half the battle. To be victorious, you need them to convert into customers by making purchases, signing up for services or fulfilling whatever are your goals. Learn about making this conversion. The latter part of the session takes volunteers from the audience and examines their web sites live to provide general feedback about changing them to improve visitor conversion.
Moderator:
Rebecca Lieb, Executive Editor, the ClickZ Network
Speakers:
Dave Cadoff, VP of Business Development, Future Now Inc.
Mike Sack, SVP and Chief Product Officer, Inceptor Inc.

'Tis The Season
OK, it's too late to prepare much for this holiday season -- but you can learn how to do better for next year. Plus, pick up other Tips on how to deal with seasonal variations and issues for search marketing campaigns.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Speakers:
Chris Copeland, Partner, Managing Director, Outrider Search Marketing
Cheryle Pingel, Founder and President, Range Online Media
Diane Rinaldo, Director of Strategic Alliances, Overture
Emily White, AdWords Manager, Google

Competitive Research
Search engines can tell you a lot about your competition, if you know what to look for. Learn how to use search engines to profile your competition, helping you understand what links to gain, ad prices to pay, content to offer and customers to seek.
Moderator:
Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise
Speakers:
Gavin Appel, VP Search, Hitwise
Cam Balzer, Director of Search Strategy, Performics, Inc.
Allan Dick, General Manager, Vintage Tub & Bath
David Williams, Chief Strategist and Co-Founder, 360i

Organic Listings Forum
This moderator-led session allows the audience to share tips, tools, techniques and raise questions relating to free "organic" listings in search engines and hear advice from other attendees. As there's no set agenda, this is an ideal session to discuss any major, recent changes with organic listings.
Moderator:
Detlev Johnson, VP, Director of Consulting, Position Technologies
Speakers:
Bruce Clay, President, Bruce Clay, Inc.
Todd Friesen, Owner/Founder, Oilman Promotions
Mike Grehan, CEO, Smart Interactive and Author of Search Engine Marketing: The Essential Best Practice Guide

Measuring Success Overview
How do you know if you've been successful with search engines? You can check your "rank" at search engines for particular keywords, analyze log files to see the actual terms people used to reach your web site or make the ultimate jump and "close the loop" by measuring sales conversions and return-on-investment (ROI). This panel explores ways to measure success and what statistics you should really care about. Last part of session offers Q&A with measuring tool vendors.
Moderator:
Rebecca Lieb, Executive Editor, the ClickZ Network
Speakers:
Dave Cadoff, VP of Business Development, Future Now Inc.
Laura Thieme, President and Founder, Bizresearch
Q&A; Panelists:
Akin Arikan, Sr. Product Manager, NetTracker at Sane Solutions
Brett Crosby, VP Marketing, Urchin Software Corporation
John Marshall, CEO, ClickTracks.com
Jason Palmer, Vice President of Marketing & Product Management, WebTrends

Lobbying For Your Search Marketing Budget
Sure, search is hot. But that doesn't mean your overall advertising budget has suddenly gotten larger to allow for increased spending on search. Learn how to lobby for a bigger slice of the existing pie and how manage a budget in a marketplace that constantly changes in terms of price and traffic.
Moderator:
Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise
Speakers:
Susan Bowman, Manager, Web Producers & Analytics, PeopleSoft Corp.
Rob Gaudio, Director of Client Services, MEA Digital
Bill Hunt, Search Effectiveness Team Lead, ibm.com, Sales & Distribution
Tony Wright, VP, Media - Interactive Marketing, Zünch Communications, Inc.

Shopping Search Tactics
Learn how content from your ecommerce or merchant site can -- and should! -- be included in shopping search engines.
Moderator:
Detlev Johnson, VP, Director of Consulting, Position Technologies
Speakers:
Chris Bowler, Media Director and Search Practice Lead, iTraffic, an AGENCY.COM Company
Matthew Ledford, President, Ydesigns.com
Craig Snyder, EVP, Marchex

Web Standards, Good Design & SEO: You Can Have It All
Designers and search engine marketers should be friends. That's because what's often good for search engines can be good for humans and design as well. This session explores the push toward web standards and the issues that new technologies raise for those who also want search engine friendly sites.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Speakers:
Matthew Bailey, Web Marketing Director, The Karcher Group
Tim Mayer, Director of Product Management, Yahoo! Search Platform & Technology
Eric A. Meyer, Principal Consultant, Complex Spiral Consulting
Shari Thurow, Webmaster/Marketing Director, GrantasticDesigns.com

Measuring Success Tactics
Come hear real life examples of how companies are measuring their success with search engine marketing. Each case study involves a particular goal that was sought and how the company setup tools and procedures to measure if that goal was met. Ideally suited for those who attended the "Measuring Success Overview" session.
Moderator:
Rebecca Lieb, Executive Editor, the ClickZ Network
Speakers:
Jeff Pruitt, President, iCrossing
Kent Lewis, President, Anvil Media, Inc.
David Herscott, President, MEA Digital
Anne Kennedy, Managing Partner, Beyond Ink

Self-Funding Budget Strategies
It sounds like a pyramid-scheme. Put a little money into a search marketing campaign but get back more to spend in the end! But that's exactly how self-funding budgeting strategies work. From a seed amount, you can grow both your search budget and sales at the same time. Learn more in this panel.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Speakers:
Kevin Lee, CEO, Did-it.com
Cheryle Pingel, Founder and President, Range Online Media

Meet The Shopping Search Engines
An opportunity to learn more about various shopping search engines and pose questions directly to representatives from them. Ideal for those who attended the Shopping Search Tactics session earlier in the day.
Moderator:
Detlev Johnson, VP, Director of Consulting, Position Technologies
Speakers:
Rafael Ortiz, Co-Founder and VP Marketing, NexTag
Trent Scoffield, Director Client Services, Shopping.com
Bill Rowley, Director of Business Development, Yahoo! Shopping
David Weinrot, Vice President, Direct Marketing, Shopzilla.com

Advanced Link Building Forum
Should you buy or sell links? If so, is this wrong from a search engine marketing point of view? How far is too far in optimizing your internal link structure? If you operate a network of sites, can natural interlinking be perceived as link spam? Advanced link building issues like these and more will be explored during this forum. This session is designed for experienced marketers. Beginners should only attend if they've gone through the Link Building Basics session earlier in the conference.
Moderator:
Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise
Speakers:
Greg Boser, President, WebGuerrilla LLC
Jen Fitzpatrick, Director, Engineering, Google
Debra Mastaler, Owner, Alliance-Link.com
Michael Palka, Director of Search, Ask Jeeves
Eric Ward, CEO, EricWard.com

Measuring Offline Sales & Conversion
Can you tell if your search engine marketing campaign is driving offline sales of products or services? There are ways to measure! Learn how at this session and why not knowing means you may not be judging your campaigns correctly.
Moderator:
Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise
Speakers:
Glenn Alsup, President, Viewmark
Patricia Hursh, President, SmartSearch Marketing
Misty Locke, President & Co-Founder, Range Online Media
Jon Schepke, Co-CEO, Proceed Interactive

Forecasting Paid Search Traffic
How much traffic will paid listings bring you? It can vary based on the terms you target, how exactly you target, the budget you spend, the position you hold and other factors. This panel looks at ways to predict what can seem unpredictable.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Speakers:
Brian Cavoli, Account Director, Media Contacts
James Colborn, Account Director, Inceptor
Young-Bean Song, Director of Analytics and Atlas Institute, Atlas DMT
Tony Wright, VP, Media - Interactive Marketing, Zünch Communications, Inc.

Dealing With Contextual & Other Non-Search Ads
You know about search targeted listings, where your ad shows up based on the keywords someone enters into a search engine. But what about contextual ads, where paid listings show up based on the content of what someone is reading? Programs exist to let you easily move search ads into a contextual environment. But should you? And how should you handle other new types of advertising sold on a cost-per-click basis? This session offers tips and advice for those coming at these new offerings from a search marketing perspective.
Moderator:
Rebecca Lieb, Executive Editor, the ClickZ Network
Speakers:
Brad Byrd, Director of Business Development, NewGate
Barry Chu, Overture
Andrew Goodman, Principal, Page Zero Media Inc.
Joshua Stylman, Managing Partner, Reprise Media
Emily White, AdWords Manager, Google

Redirects & Rewriting
Moving your site? Have multiple domains? Have non-search engine friendly URLs? Got broken pages? This panel looks at methods of redirecting traffic to help your preserve search engine traffic, as well as ways to rewrite URLs to please search engines.
Moderator:
Detlev Johnson, VP, Director of Consulting, Position Technologies
Speakers:
Matthew Bailey, Web Marketing Director, The Karcher Group
Jake Baillie, Product Manager, truelocal.com
Bruce Clay, President, Bruce Clay, Inc.
Jon Glick, Senior Manager, Yahoo! Search
Rob Sullivan, Production Manager, Enquiro