Sane Solutions develops the award-winning NetTracker line of Web analytics solutions. Unlike other Web analytics solutions, NetTracker uniquely empowers end users to instantly query their Web site traffic data for answers to critical search engine marketing questions. That's because creating custom reports in NetTracker does not require reprocessing any data, relieving end users' dependency on their IT department or a third-party vendor.

NetTracker offers flexible Web data collection options (log files, page tags or a powerful, unique hybrid of both). NetTracker also features five new campaign analysis reports, allowing customizable pay-per-click (PPC) analysis. Compare PPC clickthroughs and conversions by PPC vendor, category, ad variation, text ad versus image ad, search engine ad versus content network ad, and by paid keyword versus the actual broad-matched query used by a visitor. In addition, use NetTracker to track which robots and spiders are indexing your sites to include in their organic results, and to compare behavior of visitors acquired through organic versus paid search engine listing clickthroughs.