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November 14 - 15, 2001
Dallas Market Center
Dallas, TX


Featuring Search Engine Expert: Danny Sullivan


Media Sponsor: eMarketing Association

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Jeffrey K. Rohrs
Digital Marketing Strategist
Optiem

Jeffrey K. Rohrs is a "recovering attorney" who currently works as a Digital Marketing Strategist with Optiem, a full-service e-mail marketing and web development firm, in Cleveland, Ohio. Mr. Rohrs has managed the definition, marketing strategy, production, and delivery of web-based projects for a variety of clients including Realty One, the National Opinion Research center, and Lenders National Mortgage.
Prior to entering the digital marketing field, Mr. Rohrs was an Associate with the law firm of Baker & Hostetler as well as a National Applications Consultant for LexisNexis. While at Baker & Hostetler, Mr. Rohrs worked on a variety of First Amendment and intellectual property matters. While at LexisNexis, Mr. Rohrs participated in product development panels responsible for the development of the new Shepards.com and LEXIS.com research services.

Mr. Rohrs is a member of the American Bar Association, American Marketing Association, Society of Competitive Intelligence Professionals, and the Cleveland Association of Internet Professionals. Despite his best efforts at a full recovery, Mr. Rohrs maintains active status as an attorney in the State of Ohio.



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