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Agenda* - Thursday, November 15
8:00am - 9:00am	Registration and Continental Breakfast
9:00am - 10:30am	Three sessions are offered during this time. Please choose one of them: Search Engine & Legal Issues Not long after search engines emerged, so did legal disputes involving them. Cases have been fought over trademarked terms being linked to ads or inserted into meta tags. Actions have been taken against "pagejackers" who use other people's content to generate search engine traffic. Learn about these and other issues. Jeffrey K. Rohrs, Digital Marketing Strategist, Optiem Danny Sullivan, Editor, SearchEngineWatch.com Deborah A. Wilcox, Partner, Baker & Hostetler LLP Buying Your Way In Learn how you can buy your way into the search engines through paid placement, paid inclusion and paid submission programs. Not all guarantee top rankings, but even those that don't can drive traffic to your site. Moderator: Detlev Johnson, VP of Technology, Position Technologies Moderator, I-Search mailing list Panelists: Scott Kluth, Project Manager of User Experience, sears.com Kevin Lee, CEO, Did It Dana Todd, Founding Partner, SiteLab International, Inc. Tim Cadogan, Senior Director of Search Products, Overture (formerly GoTo) Successful Site Architecture How do specific factors such as Javascript, Flash, Cascading Style Sheets, Server-Side Includes (SSIs), frames, ALT text, H1 tags, directory levels and more impact your site in search engines? This session explores such factors in-depth, explaining what to avoid and what to do. Moderator: Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise Speakers: Barbara Coll, CEO, webmama.com Shari Thurow, Webmaster/Marketing Director, GrantasticDesigns.com
10:30am - 11:00am	Morning Coffee Break
11:00am - 12:00pm	Three different sessions are offered during this time. Please choose one of them: The Spam Police Those who take extreme measures to rank well on search engines are likely to be labeled spammers. How much is too much? There are some clear no-nos, but it's mainly an issue of intent and proportion. This session explores the issue. Moderator: Danny Sullivan, Editor, SearchEngineWatch.com Panelists: Stephen Baker, Director, Business Development and Marketing, FAST Matt Cutts, Software Engineer, Google Tim Mayer, Web Search Product Manager, Search Solutions Division, Inktomi Search Term Research Have questions about developing appropriate keywords and search terms to target your SEO campaigns? Pick up tips and advice on ways to proceed. Moderator: Detlev Johnson, VP of Technology, Position Technologies Moderator, I-Search mailing list Panelists: Greg Boser, President, WebGuerrilla, LLC Sherwood Stranieri, Director of SEO, Outrider North America, Inc. Newell D. Wright, PhD., Associate Professor and Wampler-Longacre Professor of Marketing, James Madison University and Research Fellow, Commonwealth Information Security Center Site Clinic This interactive session examines the web sites of selected audience members and provides feedback on improvements to generate more traffic from search engines. Moderator: Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise Panelists: Barbara Coll, CEO, webmama.com Robin Nobles, Director of Training, Academy of Web Specialists LLC Derrick Wheeler, Vice President, Intrapromote
12:00pm - 1:30pm	Networking Lunch
1:30pm - 3:00pm	Three sessions are offered during this time. Please choose one of them: Coping with Dynamic Content Just because you deliver your web pages or product data out of a database or dynamic page assembly system does not mean that your content must be invisible to search engines. Discover solutions to help make your content be seen Moderator: Danny Sullivan, Editor, SearchEngineWatch.com Panelists: Matt Cutts, Software Engineer Google Knut Magne Risvik, Director of Engineering, FAST Jim Stob, President, Position Pro Mikkel Demib Svendsen, VP Product Development, Ankiro.com Measuring & Tracking Success How do you know if you've been successful with search engines? There are tools that allow you to find out how well you rank or the actual terms people used to reach your web site. However, you might want to go beyond these and "close the loop" by also measuring sales conversions. This panel looks at the wide range of options available. Moderator: Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise Panelists: Bryan Eisenberg, Chief Information Officer, Future Now, Inc. John Simpson, Product Marketing Manager, WebTrends Division of NetIQ Laura Thieme, President & Founder, Bizresearch, Inc. Selecting An SEO Provider Need assistance with your search engine optimization efforts? Pricing and methods vary widely. Discover more about the industry and the models that might suit by hearing about different approaches providers have taken to helping clients. Moderator: Detlev Johnson, VP of Technology, Position Technologies Moderator, I-Search mailing list Panelists: Paul J. Bruemmer, CEO, Web Ignite Corporation Carey S. Hilton, Co-Founder & CEO, Markettrix Incorporated Anthony Muller, President, Web Mercs Inc.
3:00pm - 3:15pm	Session Interval
3:15pm - 4:30pm	Three different sessions are offered during this time. Please choose one of them: Looking At Links By mapping and analyzing how pages link to each other, sarch engines have been able to make remarkable improvements in their results. Discover how links have been leveraged for the greater good. Moderator: Danny Sullivan, Editor, SearchEngineWatch.com Panelists: Matt Cutts, Software Engineer Google Knut Magne Risvik, Director of Engineering, FAST Writing for Search Engines To please search engines, you need to be using keywords you want to be found for. However, you also need to write in a way that pleases human visitors. Learn how to do both, a winning combination that brings you visitors and converts them into customers. Moderator: Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise Panelists: Heather Lloyd-Martin, Co-Moderator, Rank Write Roundtable, and President, SuccessWorks Jill Whalen, Co-Moderator, Rank Write Roundtable, and Owner, HighRankings.com Cloaking & Doorways Have questions on ways to deliver pages targeted specifically to particular search engines and when you might do this? Come learn techniques, ethics, and traps to avoid. Moderator: Detlev Johnson, VP of Technology, Position Technologies Moderator, I-Search mailing list Panelist: John Heard, President, Beyond Engineering & Freelance Writer, Planet Ocean Mikkel Demib Svendsen, VP Product Development, Ankiro.com David Turner, Director of Foundation Services, Outrider

* This agenda subject to change

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