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Agenda* - Wednesday, November 14
Fundamentals Track    Advanced Track    General Sessions
Fundamentals Track
The Fundamentals Track starts out with the basics of achieving marketing success with search engines. If you are new to search engine marketing, the Fundamentals Track is designed to bring you up to speed.
8:00am - 9:00am	Registration and Continental Breakfast
9:00am - 9:15am	Opening Remarks
9:15am - 10:45am	Back To Basics An introduction to search engines, including how to get listed, using meta tags, and the issues involved in ranking well. Covers both crawler-based and human-powered search engines Speaker: Danny Sullivan, Editor, SearchEngineWatch.com
10:45am - 11:15am	Morning Coffee Break
11:15am - 12:00pm	Designing Search Engine Friendly Sites How to build a web site from the ground up that pleases both search engines and your visitors. Discover how "search engine friendly" design can tap into traffic naturally. Moderator: Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise Speaker: Shari Thurow, Webmaster/Marketing Director, GrantasticDesigns.com
12:00pm - 1:30pm	Networking Lunch

Advanced Track
The Advanced Track offers sessions where search engine marketing issues are explored at a higher level or in greater depth. Please note that these sessions repeat on Day 2.
9:15am - 10:45am	Two sessions are offered during this time. Please choose one of them: Search Term Research Have questions about developing appropriate keywords and search terms to target your SEO campaigns? Pick up tips and advice on ways to proceed. Note: Session repeats tomorrow at 11:00am. Moderator: Detlev Johnson, VP of Technology, Position Technologies Moderator, I-Search mailing list Panelists: Greg Boser, President, WebGuerrilla, LLC Sherwood Stranieri, Director of SEO, Outrider North America, Inc. Newell D. Wright, PhD., Associate Professor and Wampler-Longacre Professor of Marketing, James Madison University and Research Fellow, Commonwealth Information Security Center Measuring & Tracking Success How do you know if you have been successful with search engines? There are tools that allow you to find out how well you rank or the actual terms people used to reach your web site. However, you might want to go beyond these and "close the loop" by also measuring sales conversions. This panel looks at the wide range of options available.NOTE: Session repeats tomorrow at 1:30pm. Moderator: Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise Panelists: Bryan Eisenberg, Chief Information Officer, Future Now, Inc. John Simpson, Product Marketing Manager, WebTrends Division of NetIQ Laura Thieme, President & Founder, Bizresearch, Inc.
10:45am - 11:15am	Morning Coffee Break
11:15am - 12:00pm	Two sessions are offered during this time. Please choose one of them: Cloaking & Doorways Have questions on ways to deliver pages targeted specifically to particular search engines and when you might do this? Come learn techniques, ethics, and traps to avoid. NOTE: Session repeats Day 2 at 3:15. Moderator: Detlev Johnson, VP of Technology, Position Technologies Moderator, I-Search mailing list Panelists: John Heard, President, Beyond Engineering & Freelance Writer, Planet Ocean Mikkel Demib Svendsen, VP Product Development, Ankiro.com David Turner, Director of Foundation Services, Outrider Site Clinic This interactive session examines the web sites of selected audience members and provides feedback on improvements to generate more traffic from search engines. NOTE: Session repeats on Day 2 at 11:00 Paul J. Bruemmer, CEO, Web Ignite Corporation Robin Nobles, Director of Training, Academy of Web Specialists LLC Danny Sullivan, Editor, SearchEngineWatch.com
12:00pm - 1:30pm	Networking Lunch

General Sessions
1:30pm - 3:00pm	Three sessions are offered during this time. Please choose one of them: Meet the Search Engines Representatives from various crawler-based search engines will discuss their services and take questions from attendees. There will be a special emphasis on how crawlers deal with Latin American web sites and languages. Moderator: Detlev Johnson, VP of Technology, Position Technologies Moderator, I-Search mailing list Panelists: Stephen Baker, Director, Business Development and Marketing, FAST Paul Gardi, Vice President of Search, Ask Jeeves Chris Kermoian, Director of Internet Search Services and Web Marketing, AltaVista Tim Mayer, Web Search Product Manager, Search Solutions Division, Inktomi Buying Your Way In Learn how you can buy your way into the search engines through paid placement, paid inclusion and paid submission programs. Not all guarantee top rankings, but even those that don't can drive traffic to your site. Note: Session repeats tomorrow at 9:00am. Moderator: Danny Sullivan, Editor, SearchEngineWatch.com Panelists: Scott Kluth, Project Manager of User Experience, sears.com Kevin Lee, CEO, Did It Dana Todd, Founding Partner, SiteLab International, Inc. Tim Cadogan, Senior Director of Search Products, Overture (formerly GoTo) After They Arrive Getting visitors to your web site is only half the battle. To be victorious, you need them to convert into custmers by making purchases, signing up for services or fulfilling whatever are your goals. Moderator: Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise Panelists: Michael Sack, VP of Product Management, Inceptor, Inc. Nick Usborne, Consultant, www.nickusborne.com and Moderator, I-Copywriting
3:00pm - 3:30pm	Afternoon Refreshment Break
3:30pm - 4:30pm	Three different sessions are offered during this time. Please choose one of them: Dealing With Directories Learn about getting listed in human-powered search engines. They can deliver lots of targeted traffic, but getting your submission right the first time can be crucial. Moderator: Detlev Johnson, VP of Technology, Position Technologies Moderator, I-Search mailing list Panelist: Sarah Hughes, Director, Business.com Directory Elisabeth Osmeloski, Beyond Ink Kate Wingerson, VP & Editor in Chief, LookSmart Writing for Search Engines To please search engines, you need to be using keywords you want to be found for. However, you also need to write in a way that pleases human visitors. Learn how to do both, a winning combination that brings you visitors and converts them into customers. Note: Session repeats tomorrow at 3:15pm Moderator: Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise Panelists: Heather Lloyd-Martin, Co-Moderator, Rank Write Roundtable, and President, SuccessWorks Jill Whalen, Co-Moderator, Rank Write Roundtable, and Owner, HighRankings.com Case Studies Come hear three "real life" examples of how companies have marketed themselves via search engines. Learn what worked and didn't work for them, from optimizing content for crawlers to purchasing placement. Moderator: Danny Sullivan, Editor, SearchEngineWatch.com Panelists: Holly Dorland, Director, JUMP Internet Marketing Jamie Low, Internet Marketing Director, All-Outdoors California Whitewater Rafting and Consultant, SearchEngineMarketing.com Gregory Markel, Founder, President, Online Marketing Division, Infuse Creative
4:30pm - 4:45pm	Session Interval
4:45pm - 5:30pm	Three different sessions are offered during this time. Please choose one of them: Link Building Discover how search engines are relying more on link analysis to rank web pages and how to increase traffic to your site by building links. Moderator: Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise Panelists: Marshall D. Simmonds, Director of Search, About.com Eric Ward, President, NetPost and URLwire General SE Q&A Still have questions? This session offers the chance to get answers from Danny Sullivan and other expert panelists about search engines. Danny Sullivan, Editor, SearchEngineWatch.com SEO "Birds Of A Feather" Do you provide search engine optimization services and wonder what others in the field find works in terms of pricing and service models? Come to this session which offers an opportunity for audience members to share knowledge on these and other SEO vendor issues. Moderator: Detlev Johnson, VP of Technology, Position Technologies Moderator, I-Search mailing list
5:30pm - 7:00pm	Networking Cocktail Reception

* This agenda subject to change

Click here for Day 2 agenda