Hannah Yarrow

Director
Phil Yarrow Consulting

What Does Your Company Do?

We offer three main internet marketing services:

• Search Engine Optimisation
• Pay Per Click
• Copywriting

What Are Some Of Your Challenges?

Engaging offline to suitably-sized clients without facing constant demands to reduce fees.

Attracting the right type of lead is also essential, however fairly difficult as we are aiming towards both ends of the spectrum.

What was your favorite session from SES London 2010?

We enjoyed the sessions on twitter hacking, video SEO, information retrieval on the web and realtime search. The post-show Black Hat, White Hat: Unconferenced session was also interesting, however it became rather difficult to hear above the banter.

What were some of the things you learned from SES London 2010 that you were able to use for your business?

I believe using video more extensively for ranking results along with becoming much more socially active online.

Social Media 101 by Lisa Myers taught us that educating our clients to get involved in social media themselves is far more effective than trying to do it for them, as it's all about building your own online personality and engaging with your clients.

What were some of the results you saw after making those changes?

Clients can see the results, but also it encouraged us to become much more inquisitive and exploratory in methods of working and displaying results to our clients.

What sessions do you hope to attend this year?

SEO and Excel for Big Websites and Local 2.0: The Evolution of Local Search