The Asia Digital Marketing Association (ADMA) is the voice of, and advocate for, the digital marketing industry in Asia (excluding Japan). The ADMA is guided by senior executives in the industry and is charged with gaining consensus and providing leadership on key industry issues. The ADMA actively promotes the benefits of using mobile and the Internet as channels to communicate with consumers as well as lobbying and public relations assistance for member companies.

The ADMA is a non-profit organisation with a membership base spanning the full range of the digital marketing ecosystem, from portals and publishers, to advertisers, e-commerce platforms, device makers, games companies, agencies, technology solutions providers, and research houses.