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March 15, 2010
SES New York Offers PR Professionals Opportunity to Hear Industry Leaders Discuss Latest Developments in Industry
NEW YORK, NY, March 15, 2010--Public relations (PR) professionals, journalists and marketers will find much valuable information and many networking opportunities at Search Engine Strategies (SES) New York 2010 to be held at the New York Hilton, March 22- 26. With the transition to online PR, SES New York programming staff will be featuring a plethora of sessions designed to introduce attendees to the state of public relations in 2010 and beyond.
SES New York, the industry's largest search engine marketing (SEM) conference, will attract more than 5,000 marketers who come to learn about the latest trends and issues and see the newest search products. The conference offers presentations, panels and networking events for marketing professionals working in mainstream marketing and the search engine optimization (SEO) and pay-per-click (PPC) arenas. Marketers can register for the conference at a pre-show discounted rate through March 22.. "Recent feedback on our conference programming reflects that PR people are looking to the search community for guidance on how to deal with the new world that combines SEO and public relations," said Matt McGowan, Publisher and Head of U.S. for Incisive Media. "So we decided to feature sessions and speakers tailor made for the PR industry. In addition, the keynote speaker on the first day of SES New York is David Meerman Scott, who wrote the most currently definitive book on the new rules of PR."The sessions geared toward the PR community include:
Social Media Checklist takes place Wednesday, March 24 at 10:30am and contains a discussion of what comes after the easy part of entering the social media world (i.e. setting up a Twitter/Facebook/YouTube account). The panel reviews the practical issues you should consider when developing your brand's social strategy.
News Search Optimization takes place on Wednesday, March 24 at 2:15pm and covers how to make use of press releases to tap into the power of news search. The session contains a discussion of how news search engines offer a great way to target traffic during a public relations campaign.
Real Time SEO: No More Yesterday's News takes place on Wednesday, March 24 at 5:00pm and focuses on specific aspects of SEO for large media companies. Attendees will learn about the future of video SEO and the tools that media companies utilize to help them rank highly for breaking news keywords, as well as to capitalize on social media opportunities within news content.
Social Media 101 takes place on Thursday, March 25 at 10:30am and is about how social media has become a major piece of the search marketing puzzle. It is designed to guide you through the "complex landscape" of social media and how it can best relate to your brand or web property, as well as leverage your brand using Facebook, Twitter, LinkedIn, Flickr and more.
The Business Value of Social Media takes place on Thursday, March 25 at 12:45pm and contains a discussion of how social media and micro-blogging platforms like Facebook, LinkedIn and Twitter are transforming your business, your customers, your colleagues and your partners in revolutionary ways. The session will look at the economic potential of social media, and how to tackle an ROI strategy and move past outdated business models.
Social & The Marketing Mix takes place Thursday, March 25 at 2:15pm and will feature speakers who have seen first hand the meteoric rise in exposure of social media. Attendees will learn how to make their presence felt in the social media world by designing a campaign that resonates throughout their entire marketing strategy.
Search, PR, and the Social Butterfly takes place Thursday, March 25 at 4:00pm and contains a discussion of the demise of "traditional" media outlets and the rise of search and social, and notes how PR firms have now muscled their way into territory once ruled by advertising agencies.
About SES
Incisive Media's Search
Engine
Strategies is a
leading
global conference and training series focused on search engine
marketing. Other
Incisive resources for interactive marketers include ClickZ.com for digital
marketing news,
information, commentary, advice, opinion and research and Search Engine Watch which provides news and
information about search, analysis of the search engine industry and
tools for
improving search marketing effectiveness.
Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company's principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media's market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Strategies. For more information, visit www.incisivemedia.com.
Categories: Press Releases, Categories: SES New York
SES NYC Offers Even Advanced Search Engine Marketers (SEM) Something New
NEW YORK, NY, March 15, 2010--Search Engine
Strategies (SES) New York 2010 will offer novel and valuable information to
even the most advanced and experienced search engine marketers (SEM). A
conference track on each day, Tuesday through Thursday, is specifically targeted
towards experienced SEMs. These include Tuesday's "Search on the Edge" track,
Wednesday's "Geek Speak" track and Thursdays "Advanced Issues" track.
SES New York, the industry's largest SEM conference, is being held at the New York Hilton, March 22- 26, 2010. It will attract more than 5,000 marketers who come to learn about the latest trends and issues and see the newest search products. The conference offers presentations, panels and networking events for marketing professionals working in mainstream marketing and the search engine optimization (SEO) and pay-per-click (PPC) arenas. Marketers can register for the conference at a discounted rate through March 22.
"At SES we've always been proud of the fact that
our shows
can benefit all levels of marketers," remarked Publisher and Head of
U.S. for
Incisive Media Matt McGowan. "We are constantly receiving compliments
from
experienced veterans at SES for exposing them to something new, and I
certainly
don't expect this year's
Tuesday, March 23:
The "Search on the Edge" track,
taking place from 10:45 a.m. through 5:45 p.m., is all about what's new
and
cutting edge in the world of search. This track kicks off with "How to
Become a
Link Magnet," with presentations on tactics and strategies for
developing a
social media and personal branding presence that ensures thousands of
links. After
lunch, the track segues into "Managing a Global SEO Campaign," a
five-person
panel moderated by SES Advisory Board Member Anne Kennedy on whether the
era of
"ranking well in Google" is over. After the 2 p.m. keynote panel,
advanced SEM attendees
can head to "From Real-Time Search to Dynamic Discovery," moderated by
SES Vice
President Mike Grehan. Topics of discussion will include what happens
when
search and TV merge and how real time information is changing search.
Finally,
the track wraps up with "Augmented Reality: It's a Brave New World" in which Chris Winfield of 10e20
discusses user migration to mobile with five panelists.
Wednesday, March 24:
The "Geek Speak" track runs from 10:30 a.m. through 6 p.m. This track
begins
with "Introduction to Information Retrieval on the Web," a solo
presentation by
Mike Grehan. At 2:15, the track
continues with the "Automating Twitter," moderated by Matt McGowan,
where the
discussion will be all about how to monetize the 140-character
microblogging
service (now that it has been proven to be profitable for some firms).
At 3:45
p.m., attendees can see a sponsored session, featuring a presentation
from CEO
of WeBuildPages and self-proclaimed "link building ninja" Jim Boykin.
The final
session at 5 p.m., "Duplicate Content and Multiple Site Issues" will be
moderated by Adam Audette of AudetteMedia, Inc.
Thursday, March 25:
"Advanced Issues," a track tailor made for experienced marketers, will
run from
10:30 a.m. through 5:15 p.m. It starts with the Anne Kennedy-moderated
"Eye
Tracking Research Update" where
attendees can learn how search engines are constantly evolving, using
Google's
Universal Search as an example. Next, "Advanced Paid Search Tactics,"
moderated
by iProspect's Erica Schmidt, discusses how to use advanced PPC tactics
to take
marketing campaigns to the next level. "Ads In a Quality Score World,"
moderated by Jon Myers of Mediavest, will focus on the quality of an ad
campaign and why how much a marketer spends doesn't necessarily result
in a
better campaign. Finally, "Advanced Keyword Research," again moderated
by Jon Myers,
will demonstrate how to target the right terms in paid and organic
search
marketing.
Marketers can
register
for the conference at a discounted rate through March 22.
About SES
Incisive Media's Search
Engine
Strategies is a
leading global conference and training series focused on search engine
marketing. Other Incisive resources for interactive marketers include ClickZ.com for digital
marketing news,
information, commentary, advice, opinion and research and Search Engine Watch which provides news and
information
about search, analysis of the search engine industry and tools for
improving
search marketing effectiveness.
Incisive Media is a leading global
provider of specialized business news and information, in print, in
person and
online. The company's principal markets include financial services,
legal
services, commercial real estate, marketing services and risk
management.
Incisive Media's market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine
Strategies. For more information, visit www.incisivemedia.com.
