Peter joined MSN Canada (Microsoft) in 2005 and immediately set about taking online video to the next level by highlighting the impact that video would have in the years ahead. Understanding that mobile advertising in Canada is an emerging entity, Peter is looking to replicate this strategy within the mobile landscape for MSNMobile.ca and Microsoft Advertising. Peter is also chair of the IAB video committee. Prior to joining MSN Canada, Peter spent 10 years in London, where he gained experience in print, digital media/mobile, and global sponsorships. He's held advertising and commercial management roles for the largest privately owned publishing company in the U.K. (Haymarket), specializing in the automotive, motorsport, and corporate media lines of business.