At Page Zero Media, Mona focuses on paid search strategy and conversion improvement. In her career, she has significantly improved campaign performance for large brands such as Capital One, CareerBuilder.com, and Cathay Pacific, as well as medium to large retailers and high-tech B2B enterprise niches. Mona is considered by many the authority on the Yahoo Search Marketing platform. She completed the world's only guide to Yahoo Search Marketing (a.k.a. Overture) called "Mastering Panama: A special report on Yahoo's new search marketing platform" (August 2007). Mona is a regular speaker at marketing conferences. She's a columnist at SearchEngineLand.com and contributes to a variety of other publications on marketing-related issues. Her industry knowledge is regularly sought after by the business community, including Wall Street analysts, and she is frequently quoted in marketing industry publications. Mona earned a B.A. from Simon Fraser University. She's based in Vancouver, British Columbia, and enjoys West Coast activities such as yoga and hiking.