Laura has been involved in web marketing since 1998 and has extensive in-house and agency experience with SEO and PPC. She is currently the senior search marketing manager for Intuit's global small business division. Having worked in the U.K., South Africa, and Canada, Laura's previous clients through various agencies include Microsoft Partners, Rolex, Mercedes Benz, Hyatt hotels, Moen, Pampers, and Dell and other large and small companies across the globe. In her current role, she oversees all global small business SEO and PPC initiatives from planning through implementation, coordinates cross-discipline production, facilitates communication and achievement of organic and paid search-related KPIs, and handles vendor selection and management.