Krista Neher is the CEO of Marketess, a marketing consultancy that emphasizes the creative use of technology and social media to grow brands online. Marketess has provided marketing solutions for Fortune 500 companies as well as startups and small businesses. Marketess brings a unique combination of traditional marketing skills and experience, technical knowledge, and creative new marketing approaches with an emphasis on online and social media marketing. Krista worked at Procter and Gamble for five-plus years in sales, finance, and marketing. While there, she worked on some of the biggest brands and on some of the largest and most successful product launches. Prior to Marketess, Krista was the VP of marketing for Photrade.com, a technology startup where she used branding, strategic marketing, technology, and social media to grow the business. Krista is an active blogger and social media enthusiast.